Download PTU B.Sc FD (Fashion Design) 2019 May 3rd Semester 71791 MARKET RESEARCH Question Paper

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Total No. of Pages : 02

Roll No.

Total No. of Questions : 07

B.Sc (FD) (2013 to 2017) (Sem.-3)

MARKET RESEARCH

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Subject Code : BScFD-308

M.Code: 71791

Time: 3 Hrs.

Max. Marks : 60

INSTRUCTION TO CANDIDATES :

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1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B consists of THREE Sub-sections: Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

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1. Attempt all questions in brief :
   1. How marketing research is different from market research?
   2. Write short note on research design
   3. What is focus group interview
   4. What are the advantages of secondary data?
   5. What do you mean by product development?

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   6. What is target marketing?
   7. What are the uses of marketing research in decision making?
   8. What are the methods of collection of secondary data?
   9. Define Attitude.
   10. What are the scaling techniques?

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   11. What is Price Research?
   12. What do you mean by sales promotion research?
   13. What is copy testing?
   14. What is descriptive research?
   15. What do you mean by hypothesis?

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SECTION-B

UNIT-I

Q2 Explain the different methods of market research and what are its objectives.

Q3 Explain briefly the elements of advertising research.

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UNIT-II

Q4 Discuss the steps in marketing research process.

Q5 Explain the probabilistic and non-probabilistic sampling techniques of marketing Research.

UNIT-III

Q6 Explain the factors determining sample size and sampling errors.

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Q7 Explain the different types of research design

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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