Download PTU (Punjab Technical University) BSc FD (Fashion Design or Bachelor of Science in Fashion Design) 3rd Semester 71791 MARKET RESEARCH Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc (FD) (2013 to 2017) (Sem.?3)
MARKET RESEARCH
Subject Code : BScFD-308
M.Code : 71791
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.
SECTION-A
1. Attempt all questions in brief :
a) How marketing research is different from market research?
b) Write short note on research design.
c) What is focus group interview?
d) What are the advantages of secondary data?
e) What do you mean by product development?
f) What is target marketing?
g) What are the uses of marketing research in decision making?
h) What are the methods of collection of secondary data?
i) Define Attitude.
j) What are the scaling techniques?
k) What is Price Research?
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1 | M- 71791 (S22) 807
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc (FD) (2013 to 2017) (Sem.?3)
MARKET RESEARCH
Subject Code : BScFD-308
M.Code : 71791
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.
SECTION-A
1. Attempt all questions in brief :
a) How marketing research is different from market research?
b) Write short note on research design.
c) What is focus group interview?
d) What are the advantages of secondary data?
e) What do you mean by product development?
f) What is target marketing?
g) What are the uses of marketing research in decision making?
h) What are the methods of collection of secondary data?
i) Define Attitude.
j) What are the scaling techniques?
k) What is Price Research?
2 | M- 71791 (S22) 807
1) What do you mean by sales promotion research?
m) What is copy testing?
n) What is descriptive research?
o) What do you mean by hypothesis?
SECTION-B
UNIT-I
Q2 Explain the different methods of market research and what are its objectives.
Q3 Explain briefly the elements of advertising research.
UNIT-II
Q4 Discuss the steps in marketing research process.
Q5 Explain the probabilistic and non-probabilistic sampling techniques of marketing
Research.
UNIT-III
Q6 Explain the different types of research design
Q7 Explain the factors determining sample size and sampling errors.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 07 December 2019