Download PTU B.Sc FD (Fashion Design) 2019 May 3rd Semester 71791 MARKET RESEARCH Question Paper

FirstRanker's choice

FirstRanker.com

FirstRanker.com

--- Content provided by FirstRanker.com ---

Total No. of Pages : 02

Roll No.

Total No. of Questions : 07

B.Sc (FD) (2013 to 2017) (Sem.-3)

MARKET RESEARCH

--- Content provided by FirstRanker.com ---

Subject Code : BScFD-308

M.Code: 71791

Time: 3 Hrs.

Max. Marks : 60

INSTRUCTION TO CANDIDATES :

--- Content provided by FirstRanker.com ---

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B consists of THREE Sub-sections: Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

--- Content provided by FirstRanker.com ---

1. Attempt all questions in brief :
   1. How marketing research is different from market research?
   2. Write short note on research design
   3. What is focus group interview
   4. What are the advantages of secondary data?
   5. What do you mean by product development?

   --- Content provided by FirstRanker.com ---

   6. What is target marketing?
   7. What are the uses of marketing research in decision making?
   8. What are the methods of collection of secondary data?
   9. Define Attitude.
   10. What are the scaling techniques?

   --- Content provided by FirstRanker.com ---

   11. What is Price Research?
   12. What do you mean by sales promotion research?
   13. What is copy testing?
   14. What is descriptive research?
   15. What do you mean by hypothesis?

   --- Content provided by FirstRanker.com ---

SECTION-B

UNIT-I

Q2 Explain the different methods of market research and what are its objectives.

Q3 Explain briefly the elements of advertising research.

--- Content provided by FirstRanker.com ---

UNIT-II

Q4 Discuss the steps in marketing research process.

Q5 Explain the probabilistic and non-probabilistic sampling techniques of marketing Research.

UNIT-III

Q6 Explain the factors determining sample size and sampling errors.

--- Content provided by FirstRanker.com ---

Q7 Explain the different types of research design

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

FirstRanker.com