Download PTU (Punjab Technical University) BBA (Bachelor of Business Administration) 4th Semester 71205 CONSUMER BEHAVIOUR Last 10 Years 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011 and 2010 Previous Question Papers.
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2013 to 2017)/B.SIM (2014 & Onwards) (Sem.?4)
CONSUMER BEHAVIOUR
Subject Code : BBA-403
M.Code : 71205
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.
SECTION-A
1. Write short notes on the following :
a) Outline fartors effecting consumer decision making process.
b) Identify the various types of needs.
c) What is product personality? Give examples.
d) Discuss elements of perception.
e) What is reference group?
f) Who is a family group?
g) Outline the process of diffusion.
h) Differentiate between Opinion leader and opinion seeker.
i) What is enculturation?
j) What is cognitive dissonance?
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1 | M-71205 (S12)-1552
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BBA (2013 to 2017)/B.SIM (2014 & Onwards) (Sem.?4)
CONSUMER BEHAVIOUR
Subject Code : BBA-403
M.Code : 71205
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B consists of FOUR Sub-sections : Units-I, II, III & IV.
3. Each Sub-section contains TWO questions, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.
SECTION-A
1. Write short notes on the following :
a) Outline fartors effecting consumer decision making process.
b) Identify the various types of needs.
c) What is product personality? Give examples.
d) Discuss elements of perception.
e) What is reference group?
f) Who is a family group?
g) Outline the process of diffusion.
h) Differentiate between Opinion leader and opinion seeker.
i) What is enculturation?
j) What is cognitive dissonance?
2 | M-71205 (S12)-1552
SECTION-B
UNIT-I
2. Discuss in detail the consumer decision making process.
3. Write short notes on following :
a) Application of consumer behaviour in marketing
b) Cross disciplinary nature of consumer behaviour
UNIT-II
4. Explain Consumer Motivation. How does the need hierarchy theory influence Consumer
Behaviour?
5. Describe major characteristics of Freudian and Neo Freudian personality theories.
Illustrate how each theory is applied to the understanding of consumer behaviour.
UNIT-III
6. Discuss the role of socio-cultural dimensions in consumer behaviour.
7. Write short notes on following :
a) Stages of family life cycle
b) VALS
UNIT-IV
8. What if the difference between innovators, early adopters and laggards? List strategies
companies can adopt to reach mass market? Give examples.
9. Compare and contrast consumer behaviour across pre purchase, purchase and post
purchase models of consumer decision making.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 07 December 2019