Download PTU BBA 2019 May 6th Semester 72345 CORPORATE STRATEGIES Question Paper

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Total No. of Pages : 02

Total No. of Questions : 09

BBA (2013 to 2017)/BRDM/B.SIM (2014 & Onwards) (Sem.-6)

CORPORATE STRATEGIES

Subject Code : BBA-601

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Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTIONS-B consists of FOUR Sub-sections: Units-I, II, III & IV.

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3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-Section.

SECTION-A

1. Answer briefly :
   1. How mission is different from vision?
   2. What do you mean by Environmental scanning?

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   3. What are core competencies?
   4. Outline GE matrix.
   5. Outline porters value chain
   6. What is benchmarking?
   7. What is above average rate of return in Strategic management?

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   8. Outline focus business level strategies.
   9. What is strategic audit?
   10. Discuss the structure of ETOP.

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SECTION-B

UNIT-I

1. Explain why a mission statement should accommodate the future growth of a company. Outline the strategic management process.
2. What is a business model? What are different components of business model? Discuss the role of business model in strategic management process.

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UNIT-II

1. Discuss the SWOT analysis with suitable illustration.
2. Discuss the Mc.Kinsey's 7s framework for organisational appraisal with an illustration.

UNIT-III

1. Discuss in detail Porter's business level strategies. Give examples.

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2. Write short notes on following :
   1. Process of Strategic Choice
   2. Porters five forces model

UNIT-IV

1. What is meant by resource allocation? Explain techniques generally employed for allocating resources.

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2. Outline the various qualitative and quantitative criteria for strategy evaluation and control. State the problems faced by strategists while fixing those criteria.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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