Download OU BBA 2019 Dec 1st Sem 12702 Basic of Marketing Question Paper

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Code No. 12702

FACULTY OF MANAGEMENT

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BBA I - Semester (CBCS) Examination, November / December 2019

Subject: Basic of Marketing

Paper-1.3

Time: 3 Hours Max. Marks: 80

Note: Answer all the questions.

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PART - A (5x4 = 20 Marks)

[Short Answer Type]

1. Answer any five of the following in about 20 lines each.
   1. Marketing Philosophies
   2. Repositioning
   3. Drop error

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   4. Specialty Product
   5. Zero Level Channel
   6. Go-error
   7. Growth stage
   8. Publicity

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PART - B (5x12 = 60 Marks)

[Essay Answer Type]

Note: Answer all the questions using the internal choice.

2. a) What do you mean by marketing concept? State briefly the elements of marketing concept.
   

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   OR
   b) Explain the major micro environmental-forces in the marketing environment.
3. a) Define market segmentation. Develop an effective plan of action for segmentation of the following products:
   i) Mobile Phone
   ii) Laptop
   

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   OR
   b) Discuss the product positioning with suitable examples.
4. a) Explain the stages of new product development and its importance in India.
   OR
   b) Explain the followings:
   

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   i) Consumer Adoption Process
   ii) Reasons for new product failures
5. a) What are the important stages and strategies of the product life cycle? Explain with suitable examples?
   OR
   b) Explain different pricing strategies used by Indian Managers.

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6. a) What are the elements of promotion mix, discuss in detail.
   OR
   b) Define advertisement? How you prepare advertisement for corporate hospitals?