Download OU BBA 2019 Dec 1st Sem 12702 Basic of Marketing Question Paper

Download OU (Osmania-University) BBA (Bachelor of Business Administration) 2019 Dec 1st Sem 12702 Basic of Marketing Previous Question Papers

Code No. 12702
FACULTY OF MANAGEMENT
BBA I - Semester (CBCS) Examination, November] December 2019
Subject: Basic of Marketing
Paper ? 1.3
Time: 3 Hours Max. Marks: 80
Note: Answer all the questions.
PART - A (5x4 = 20 Marks)
[Short Answer Type]
1 Answer any ?ve of the following in about 20 lines each.
a) Marketing Philosophies
b) Repositioning
c) Drop error
d) Specialty Product
e) Zero Level Channel
f) Go?error
9) Growth stage
h) Publicity
PART - B (5x12 = 60 Marks)
[Essay Answer Type]
Note: Answer all the questions using the internal choice.
a) What do you mean by marketing concept? State brie?y the elements of marketing
concept
0R
b) Explain the major micro environmental forces in the marketing environment.
3 a) De?ne market segmentation. Develop an effective plan of action for segmentation of
the following products:
i) Mobile Phone
ii) Laptop
0R
b) Discuss the product positioning with suitable examples.
4 a) Explain the stages of new product development and its importance in India.
0R
b) Explain the followings:
i) Consumer Adoption Process
ii) Reasons for new product failures
5 a) What are the important stages and strategies of the product life cycle? Explain with
suitable examples?
0R
b) Explain different pricing strategies used by Indian Managers.
6 a) What are the elements of promotion mix, discuss in detail.
0R
b) De?ne advertisement? How you prepare advertisement for corporate hospitals?
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