Download OU B.Com 2019 Dec 3rd Year 10066 Brand Management Question Paper

Download OU (Osmania University) B.Com 2019 Dec 3rd Year 10066 Brand Management Previous Question Paper

Code No. 10066
FACULTY OF COMMERCE
B.Com. V ? Semester (CBCS) Examination, November / December 2019
(Only for Advertising Courses)
Subject: Brand Management
Paper Code ? BC ? 506
Time: 3 Hours Max.Marks: 80 PART ? A (5x4 = 20 Marks)
[Short Answer Type]
Note: Answer any five of the following questions.
1 Personal Brands Vs Group Brands
2 Explain why Brand Identity and Brand Differentiation are important brand elements
3 How can the success of a Brand Loyalty Program be measured?
4 Write about Customer Franchise Extension and Extension of Prestige Brand
5 What is meant by Brand Leverage? Explain
6 Define Brand Equity
7 Write about Co-branding
8 Explain Brand Audit
PART ? B (5x12 = 60 Marks)
[Essay Answer Type]
Note: Answer all the questions.
9 a) Define Branding. Explain the functions of a Brand with suitable examples.
OR
b) Is branding significant? Given the boom in retail sector, write about Store Brands.
10 a) What are the various bases for positioning a Brand? Explain.
OR
b) How are Strong Brands built? Explain the Strategic Brand Management Process.
11 a) Explain Online Brand Promotions with suitable examples.
OR
b) Explain Brand Building using Brand Ambassadors.
12 a) What do you mean by Brand Extension? Explain different types of Brand
Extensions.
OR
b) Describe Re-branding and Re-launching with the help of suitable illustrations.
13 a) Write about the various Branding Challenges and opportunities in India.
OR
b) Describe Global Branding Strategies in detail.
****
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Code No. 10066
FACULTY OF COMMERCE
B.Com. V ? Semester (CBCS) Examination, November / December 2019
(Only for Advertising Courses)
Subject: Brand Management
Paper Code ? BC ? 506
Time: 3 Hours Max.Marks: 80 PART ? A (5x4 = 20 Marks)
[Short Answer Type]
Note: Answer any five of the following questions.
1 Personal Brands Vs Group Brands
2 Explain why Brand Identity and Brand Differentiation are important brand elements
3 How can the success of a Brand Loyalty Program be measured?
4 Write about Customer Franchise Extension and Extension of Prestige Brand
5 What is meant by Brand Leverage? Explain
6 Define Brand Equity
7 Write about Co-branding
8 Explain Brand Audit
PART ? B (5x12 = 60 Marks)
[Essay Answer Type]
Note: Answer all the questions.
9 a) Define Branding. Explain the functions of a Brand with suitable examples.
OR
b) Is branding significant? Given the boom in retail sector, write about Store Brands.
10 a) What are the various bases for positioning a Brand? Explain.
OR
b) How are Strong Brands built? Explain the Strategic Brand Management Process.
11 a) Explain Online Brand Promotions with suitable examples.
OR
b) Explain Brand Building using Brand Ambassadors.
12 a) What do you mean by Brand Extension? Explain different types of Brand
Extensions.
OR
b) Describe Re-branding and Re-launching with the help of suitable illustrations.
13 a) Write about the various Branding Challenges and opportunities in India.
OR
b) Describe Global Branding Strategies in detail.
****
FirstRanker.com - FirstRanker's Choice