Download OU B.Com 2017 Dec 3rd Sem 3513 Media Management Question Paper

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Semester Examination November / December 2017

Advertising and Media Planning

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Note - Part A: Answer all questions (5 x 4 = 20 Marks). Answer each of the following - 20 lines each.

Part B (5 x 12 = 60 Marks): Answer the following questions not exceeding FOUR pages each.

1. a) What is Media Planning? Explain the process involved in Media planning.
   OR
   b) Discuss the role and importance of media in consumer buying decisions.

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2. a) What is Media Research? Explain its importance and objectives of National Readership Survey. Also point out information gathered.
   OR
   b) Explain the factors affecting media mix decisions.
3. a) Define Media Mix.
   OR
   

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   b) Discuss the different methods of emerging media methods.

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