Download VTU (Visvesvaraya Technological University) MBA 3rd Semester (Third Semester) 16MBAMM301-Consumer Behaviour CB Chapter 1 Important Lecture Notes (MBA Study Material Notes)
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
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Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
Responsibilities of Consumers
? Responsibility of Self-help
? Proof of Transaction
? Proper claim
? Proper use of product/Services
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
Responsibilities of Consumers
? Responsibility of Self-help
? Proof of Transaction
? Proper claim
? Proper use of product/Services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? The belief that it is good for people to spend a lot of
money on goods and services
? The actions of people who spend a lot of money on goods
and services
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
Responsibilities of Consumers
? Responsibility of Self-help
? Proof of Transaction
? Proper claim
? Proper use of product/Services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? The belief that it is good for people to spend a lot of
money on goods and services
? The actions of people who spend a lot of money on goods
and services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? It is a social movement seeking to augment the rights
and powers of the buyers in relation to seller.
? Caveat Emptor
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
Responsibilities of Consumers
? Responsibility of Self-help
? Proof of Transaction
? Proper claim
? Proper use of product/Services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? The belief that it is good for people to spend a lot of
money on goods and services
? The actions of people who spend a lot of money on goods
and services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? It is a social movement seeking to augment the rights
and powers of the buyers in relation to seller.
? Caveat Emptor
Akash S. Sr Asst Prof. MITE-Moodabidri
Benefits of Consumerism
? No unfair Trade-Practices.
? Better relation with Consumer
? Educating customer
? Product rating
? Value for money
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
Responsibilities of Consumers
? Responsibility of Self-help
? Proof of Transaction
? Proper claim
? Proper use of product/Services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? The belief that it is good for people to spend a lot of
money on goods and services
? The actions of people who spend a lot of money on goods
and services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? It is a social movement seeking to augment the rights
and powers of the buyers in relation to seller.
? Caveat Emptor
Akash S. Sr Asst Prof. MITE-Moodabidri
Benefits of Consumerism
? No unfair Trade-Practices.
? Better relation with Consumer
? Educating customer
? Product rating
? Value for money
Akash S. Sr Asst Prof. MITE-Moodabidri
Assignment No 1
? Write a note on Consumer moment in India.
? What is consumerism? What are the advantages of it
? Write a note on Nature and Characteristics of Indian Consumer
? How you will develop research objectives and how will you collect
secondary data?
? How will you design primary research , data analysis and reporting for
consumer behaviour.
Akash S. Sr Asst Prof. MITE-Moodabidri
FirstRanker.com - FirstRanker's Choice
Consumer Behaviour
Chapter 1
Akash S. Sr Asst Prof. MITE-Moodabidri
Course Outcomes
? Meaning and Definition
? Difference between consumer and Customer
? Nature and characteristics of INDIAN consumers
? Consumer movement in India
? Rights and Responsibilities of consumers
? Consumerism
Akash S. Sr Asst Prof. MITE-Moodabidri
Meaning and Definition:
? Consumer behaviour is the study of how individual customers, groups
or organizations select, buy, use, and dispose ideas, goods, and
services to satisfy their needs and wants.
? It refers to the actions of the consumers in the marketplace and the
underlying motives for those actions.
Akash S. Sr Asst Prof. MITE-Moodabidri
According to Engel, Blackwell, and Mansard, ?consumer behaviour is
the actions and decision processes of people who purchase goods and
services for personal consumption?.
According to Louden and Bitta, ?consumer behaviour is the decision
process and physical activity, which individuals engage in when
evaluating, acquiring, using or disposing of goods and services?.
Akash S. Sr Asst Prof. MITE-Moodabidri
Difference between Customer and Consumer
BASIS FOR COMPARISON CUSTOMER CONSUMER
Meaning
The purchaser of goods or
services is known as the
Customer.
The end user of goods or
services is known as a Consumer.
Resell
A customer can be a business
entity, who can purchase it for
the purpose of resale.
No
Purchase of goods Yes Not necessary
Purpose Resale or Consumption Consumption
Price of product or service Paid by the customer
May not be paid by the
consumer
Person Individual or Organization
Individual, Family or Group of
people
Akash S. Sr Asst Prof. MITE-Moodabidri
Nature and characteristics of INDIAN
Consumers
? Young Demographics
? Aspirational
? Value consciousness
? Networked
? Consumers
? Brand switchers
? Social conscious
? Religious diversity
? Rising purchase power
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
The consumer movement in India is as old as trade and commerce itself.
Even in Kautilya?s Arthshastra, there are references to the concept of
protection of consumers against the exploitation by trade and industry,
short weighment and measurements, adulteration along with the
punishment for these offences.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
There was, however, no organized and systematic movement actually
safeguarding the interests of the consumers. Prior to Independence,
consumer interests were considered mainly under laws like the Indian
Penal Code, Agricultural Production Grading and Marketing Act 1937,
and Drugs and Cosmetics Act, 1940.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? History :
It is generally believed that the consumer movement in India as of
today is quite strong when it is compared with other developing
countries in Asia, Africa and Latin America. India is a vast country with a
very large population of which a sizeable percentage lives below the
poverty line.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? India?s history reveals that in various periods and regimes of different
kings and dynasties prior to the British rule, there were enactments
to punish the dishonest and unfair traders and producers.
? The laws of Manu and Chanakya?s ?Arthasastra? also refer to the
punishments to be awarded to dishonest traders.
? The British introduced in India laws such as the Sale of Goods Act,
Weights and Measurements Act which were being followed in
England.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? Some organized effort to protect consumers from the middlemen was
made in the 1940s by eminent freedom fighters such as Sri. Tanguturi
Prakasam, Sri C. Rajagopalachari, etc. in Southern India.
? They started consumer co-operative stores to retail essential
commodities.
? This became a social movement and the concept of consumer co-
operatives spread to different parts of the country.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The origin and growth of the consumer movement in India which has
many similarities to the movements elsewhere, can be divided into
three significant stages-
? The first stage constitutes the 1960s in which organizations such as
the Consumer Guidance Society of India (Bombay) were formed to
inform and educate consumers on the quality of goods and services
and to conduct simple tests on goods of daily consumption.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? During the second phase, 1970-1980, shortages in the supply of essential
commodities and the unsatisfactory functioning of the Public Distribution
System (PDS) led activists to form consumer organizations in their towns
and localities to ventilate their grievances to the authorities concerned.
? Several such organizations which were formed between 1970 and 1980
were primarily concerned with the problems of inflation, food adulteration
and the Public Distribution System.
? These organizations served a very useful purpose as voluntary awareness
groups in the market place.
Akash S. Sr Asst Prof. MITE-Moodabidri
CONSUMER MOVEMENT IN INDIA:
? The third phase of growth covering the period from 1981 to 1990 signifies
expansion and consolidation of the consumer movement in India, especially after
1986.
? With the enactment of the Consumer Protection Act, 1986, there has been a
spurt in the number of new organizations in the country.
? We can certainly say that the consumer movement in India has come of age.
? Beginning with less than 10 organizations in 1965, we had by 1996 established
over 900 consumer organizations across the country.
? This is the largest number of consumer organizations in any country in the world.
Akash S. Sr Asst Prof. MITE-Moodabidri
? The basic idea behind the consumer protection movement is
protection of the right of consumers.
? It was President Kennedy who declared the consumers? rights for the
first time in his message to the American Congress in March 1962.
? They were the right to information, the right to choose and the right
to be heard.
? Later, International Organisation of Consumers? Union added four
more rights, viz,
? the right to redress, the right to consumer education, the right to
healthy environment and the right to basic needs.
? These rights were incorporated in the United Nation?s Charter of
Human Rights. The Government of India also recognised these rights
later.10
Akash S. Sr Asst Prof. MITE-Moodabidri
Features of Consumer Movement:
1. It is basically a protest movement.
2. It is a mass movement in the sense that masses are the general body
of consumers.
3. It is generally a non-official movement. Public and voluntary
consumers, organizations initiate the movement.
4. Though it is not a government-sponsored movement, it is recognized
and backed up by the Government.
Akash S. Sr Asst Prof. MITE-Moodabidri
? 15 March as the National Consumer?s Day
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumer Groups in India
? aConsumer Forum(CF)
? Consumer Education Centre (CEC)
? Indian Association of Consumer (IAC)
? Bombay Civil Trust (BCT)
? Consumer Guidance Society of India (CGSI)
? Baroda Citizen Council (BCC)
? Surat Consumer Association (SCA)
? Karnataka Consumer Services Society (KCSS)
? Visaka Consumer Council (VCC)
? Trichy District Consumer Council (TDCC) Consumer Groups in India
Akash S. Sr Asst Prof. MITE-Moodabidri
Rights of Consumers
? Right to be informed
? Right to choose
? Right to be heard
? Right to be educated
? Right to be healthy Environment
? Right to redress
? Right to healthy environment and the right to basic needs.
? Right to Safety
Akash S. Sr Asst Prof. MITE-Moodabidri
Responsibilities of Consumers
? Responsibility of Self-help
? Proof of Transaction
? Proper claim
? Proper use of product/Services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? The belief that it is good for people to spend a lot of
money on goods and services
? The actions of people who spend a lot of money on goods
and services
Akash S. Sr Asst Prof. MITE-Moodabidri
Consumerism
? It is a social movement seeking to augment the rights
and powers of the buyers in relation to seller.
? Caveat Emptor
Akash S. Sr Asst Prof. MITE-Moodabidri
Benefits of Consumerism
? No unfair Trade-Practices.
? Better relation with Consumer
? Educating customer
? Product rating
? Value for money
Akash S. Sr Asst Prof. MITE-Moodabidri
Assignment No 1
? Write a note on Consumer moment in India.
? What is consumerism? What are the advantages of it
? Write a note on Nature and Characteristics of Indian Consumer
? How you will develop research objectives and how will you collect
secondary data?
? How will you design primary research , data analysis and reporting for
consumer behaviour.
Akash S. Sr Asst Prof. MITE-Moodabidri
Refer these links for more knowledge
? https://www.youtube.com/watch?v=TRolCpJuA1I
Akash S. Sr Asst Prof. MITE-Moodabidri
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This post was last modified on 18 February 2020