Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAMM403-E-Marketing E marketing Management Module 3 Important Lecture Notes (MBA Study Material Notes)
The E-Marketing Environment
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Module 3
The E-Marketing Environment
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Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
FirstRanker.com - FirstRanker's Choice
Module 3
The E-Marketing Environment
Country and market opportunity analysis
Global e-marketers must carefully balance between
two different analytical approaches.
1 Market differences
1 Different languages
2 Cultural behaviours
3 Buying behaviours
2 Market similarity
Country and market opportunity analysis
1 Market similarity.
1 Similar characteristics
Amazon.com
U.S-based company would first target countries such as Canada,
the UK and Australia before targeting France, Japan or Germany
And India.
All these countries have common language, high literacy rates, high
internet users, credit card users,
It reduces risk and helps explain why it targeted these counties in
the first place.
? https://www.youtube.com/watch?v=p9FPrwTwIXU
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This post was last modified on 18 February 2020