Download VTU (Visvesvaraya Technological University) MBA 4th Semester (Fourth Semester) 16MBAHR401-Public Relations PR Module 3 Important Lecture Notes (MBA Study Material Notes)
EMPLOYEE COMMUNICATION
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MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
OBJECTIVES OF INTERNAL
MEDIA
Employees understand their role in the
organization
Clarification of management policies
Employee well being and safety
Recognition of employee achievements
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
OBJECTIVES OF INTERNAL
MEDIA
Employees understand their role in the
organization
Clarification of management policies
Employee well being and safety
Recognition of employee achievements
FACTOR AFFECTING
INTERNAL MEDIA
Timing
Significance
Noteworthiness/ Newsworthiness
Human interest
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
OBJECTIVES OF INTERNAL
MEDIA
Employees understand their role in the
organization
Clarification of management policies
Employee well being and safety
Recognition of employee achievements
FACTOR AFFECTING
INTERNAL MEDIA
Timing
Significance
Noteworthiness/ Newsworthiness
Human interest
CONTROLLING INTERNAL MEDIA
Sending company newsletter
Choosing a common tool for all company
chats
Storing and sharing media at one place
Conducting conference calls from one,
secure phone number
Manage projects from one dashboard
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
OBJECTIVES OF INTERNAL
MEDIA
Employees understand their role in the
organization
Clarification of management policies
Employee well being and safety
Recognition of employee achievements
FACTOR AFFECTING
INTERNAL MEDIA
Timing
Significance
Noteworthiness/ Newsworthiness
Human interest
CONTROLLING INTERNAL MEDIA
Sending company newsletter
Choosing a common tool for all company
chats
Storing and sharing media at one place
Conducting conference calls from one,
secure phone number
Manage projects from one dashboard
OCCASIONAL AND SPECIAL MEDIA
Leaflets
Booklets
Catalogues
Envelop enclosures
Posters and billboards
Bulletin boards
Information rack
Message displays
Electronic media
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
OBJECTIVES OF INTERNAL
MEDIA
Employees understand their role in the
organization
Clarification of management policies
Employee well being and safety
Recognition of employee achievements
FACTOR AFFECTING
INTERNAL MEDIA
Timing
Significance
Noteworthiness/ Newsworthiness
Human interest
CONTROLLING INTERNAL MEDIA
Sending company newsletter
Choosing a common tool for all company
chats
Storing and sharing media at one place
Conducting conference calls from one,
secure phone number
Manage projects from one dashboard
OCCASIONAL AND SPECIAL MEDIA
Leaflets
Booklets
Catalogues
Envelop enclosures
Posters and billboards
Bulletin boards
Information rack
Message displays
Electronic media
RULES OF EFFFECTIVE
EMPLOYEE RELATIONS
Employees must be told first
Tell the bad news along with the good
Ensure timeliness
Employees must be informed on subjects
they consider important
Use the media that employee trusts
FirstRanker.com - FirstRanker's Choice
MODULE 3
EMPLOYEE COMMUNICATION
MEANING
?People with diverse backgrounds,
different cultures, varied qualifications, different
experiences and unique skills- all, when taken
together, form the greatest assets of an
organization, force that holds them together is
know as employee communication or employee
relation ?.
ROLE OF EMPLOYEE
COMMUNICATION
To start
On the job working condition
Rewards and recognition
Work stoppage or termination
CONCEPT OF ORGANIZATIONAL CULTURE
?Organizational culture is the set
of assumptions, beliefs, values, and norms
that are shared by an organization?s
members?.
ESTABHLISHING COMMUNICATION POLICY
Set up a committee
Consult stakeholders
Devise draft policy
Set policy implementation date
Monitor and review
Consider creating and distributing policy
manual
Ensure effectiveness
ORGANIZATIONAL CHANGE
? Organizational change is the
implementation of new procedures and
technologies intended to realign an
organization with the changing demand of
its business environment and to capitalize
business opportunities?.
IMPORTANCE OF EMPLOYEE
COMMUNICATION
Customer services
Morale
Input
Efficiency
performance
SPECIAL EMPLOYEE COMMUNICATION
SITUATIONS
Unions in the workplace environment
Public relations in collective bargaining
Communicating employee benefits
MEDIA OF EMPLOYEE
COMMUNICATION
Media of employee communication
explains how to get the employer?s across
to their employees.
OBJECTIVES OF INTERNAL
MEDIA
Employees understand their role in the
organization
Clarification of management policies
Employee well being and safety
Recognition of employee achievements
FACTOR AFFECTING
INTERNAL MEDIA
Timing
Significance
Noteworthiness/ Newsworthiness
Human interest
CONTROLLING INTERNAL MEDIA
Sending company newsletter
Choosing a common tool for all company
chats
Storing and sharing media at one place
Conducting conference calls from one,
secure phone number
Manage projects from one dashboard
OCCASIONAL AND SPECIAL MEDIA
Leaflets
Booklets
Catalogues
Envelop enclosures
Posters and billboards
Bulletin boards
Information rack
Message displays
Electronic media
RULES OF EFFFECTIVE
EMPLOYEE RELATIONS
Employees must be told first
Tell the bad news along with the good
Ensure timeliness
Employees must be informed on subjects
they consider important
Use the media that employee trusts
THANK YOU
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This post was last modified on 18 February 2020