MODULE 3
EMPLOYEE COMMUNICATION
MEANING
"People with diverse backgrounds, different cultures, varied qualifications, different experiences and unique skills - all, when taken together, form the greatest assets of an organization, force that holds them together, known as employee communication or employee relation."
ROLE OF EMPLOYEE COMMUNICATION
- To start
- On the job working condition
- Rewards and recognition
- Work stoppage or termination
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CONCEPT OF ORGANIZATIONAL CULTURE
"Organizational culture is the set of assumptions, beliefs, values, and norms that are shared by an organization's members."
ESTABLISHING COMMUNICATION POLICY
- Set up a committee
- Consult stakeholders
- Devise draft policy
- Set policy implementation date
- Monitor and review
- Consider creating and distributing policy manual
- Ensure effectiveness
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ORGANIZATIONAL CHANGE
"Organizational change is the implementation of new procedures and technologies intended to realign an organization with the changing demands of its business environment and to capitalize on business opportunities."
IMPORTANCE OF EMPLOYEE COMMUNICATION
- Customer services
- Morale
- Input
- Efficiency
- Performance
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SPECIAL EMPLOYEE COMMUNICATION SITUATIONS
- Unions in the workplace environment
- Public relations in collective bargaining
- Communicating employee benefits
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MEDIA OF EMPLOYEE COMMUNICATION
Media of employee communication explains how to get the employer's act to their employees.
OBJECTIVES OF INTERNAL MEDIA
- Employees understand their role in the organization
- Clarification of management policies
- Employee well being and safety
- Recognition of employee achievement
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FACTOR AFFECTING INTERNAL MEDIA
- Timing
- Significance
- Noteworthiness/Newsworthiness
- Human interest
CONTROLLING INTERNAL MEDIA
- Sending company newsletter
- Choosing a common tool for all company chats
- Storing and sharing media at one place
- Conducting conference calls from one secure phone number
- Manage projects from one dashboard
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OCCASIONAL AND SPECIAL MEDIA
- Leaflets
- Booklets
- Catalogues
- Envelope enclosures
- Posters and billboards
- Bulletin boards
- Information rack
- Message displays
- Electronic media
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RULES OF EFFECTIVE EMPLOYEE RELATIONS
- Employees must be told first
- Tell the bad news along with the good
- Ensure timeliness
- Employees must be informed on subjects they consider important
- Use the media that employee trusts
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THANK YOU
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