Download RTMNU B.Pharma 4th Semester 2016 Summer Pharmaceutical Management Question Paper

B.Pharm. Semester–IV (C.B.S.) Examination

PHARMACEUTICAL MANAGEMENT

Paper—6 (4-T-6)

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[Time-Three Hours] [Maximum Marks-80

N.B. :— (1) Question No. 1 is compulsory.

(2) Solve any FOUR questions from the remaining.

(3) Draw neat labeled diagram wherever necessary.

1. Explain any FIVE from the following : 5×4=20
   1. Preparation of Trial Balance.

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   2. Market Research.
   3. Bills of Exchange.
   4. “Every transaction has two fold effect' implies double entry book keeping.
   5. Principles of Insurance.
   6. Importance of CGMP.

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   7. Sources of finance.
2. Define the term “Management' and discuss various primary and secondary functions of management. 15
3. Discuss the functions of Production Management. Explain how the factory location, layout and factory planning influences production. 15
4. 1. Discuss various types of channels of distribution. 8

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   2. Explain the factors affecting length of channel of distribution. 7
5. 1. Define Advertisement. Give objectives of advertisement and discuss different types of media of advertisement giving their advantages and disadvantages. 8
   2. What is the importance of Inventory Control and discuss EOQ techniques of Inventory Control ? 7

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6. 1. Describe the functions of personnel management. Write about testing and interview for personnel selection. 8
   2. Explain law of demand and supply. 7
7. 1. What is Sales Promotion ? Discuss various techniques of sales promotion. 8
   2. Write about different financial statements. 7

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