Download RTMNU B.Pharma 4th Semester 2016 Winter Pharmaceutical Management Question Paper

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B.Pharm. Fourth Semester (C.B.S.) Examination

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PHARMACEUTICAL MANAGEMENT

Paper-6 (4 T 6)

KNT/KW/16/6563

Time : Three Hours]

[Full Marks: 80

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N.B. :- (1) Question No. 1 is compulsory.

(2) Solve any FOUR questions from the remaining.

(3) Draw neat labelled diagram wherever necessary.

1. Write short notes (any FIVE) :

   1. Management

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   2. Principles of Insurance
   3. Mail Order Business
   4. Sales Promotion
   5. GMP
   6. Career Planning

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   7. Motivation
2. 1. Discuss the principles of Management.
   2. Explain the managerial function of planning.

   20

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3. 1. Discuss various factors affecting the length of channel of distribution.
   2. Explain the functions of Marketing Management.

   10

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4. Give an elaborative account on salesmanship emphasizing its attributes.

   15

5. 1. Explain various types of production.
   2. Explain production planning and control.

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6. Discuss in detail the recruitment and interview process in Human Resource Management.

   15

7. 1. Give the concept of Double Entry Book Keeping and Accountancy.

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   2. Explain the purchase procedure in a pharmaceutical company.