Download GTU (Gujarat Technological University) MBA 2019 Winter 3rd Sem 4539253 E Business Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER III ? EXAMINATION ? WINTER 2019
Subject Code: 4539253 Date:05/12/2019
Subject Name: E-Business
Time: 10.30 am to 01.30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. Marks
Q.1 (a) E-trailer
(b) E-distributor
(c) local-ecommerce
(d) Social ecommerce
(e) E-SCM
(f) E-security
(g) M-commerce
14
Q.2 (a) Explain various key elements of business model, which makes an impact on
business development.
07
(b) Write a short note on growth of E-commerce in India. 07
OR
(b) Is E-commerce business models are important for business development or not?
Explain any one model with example.
07
Q.3 (a) Explain various types of E-business in brief. 07
(b) Write a note on E-procurement exchanges and industry Consortium with special
focus to B2B.
07
OR
Q.3 (a) What is E-payment system? According to you how its work in E-business? 07
(b) Write features of traditional E-commerce payment system with suitable example. 07
Q.4 (a) Write a short note on E-security threats in the E-commerce environment. 07
(b) Explain procurement process and supply chain in E-commerce. 07
OR
Q.4 (a) Elaborate various tools and techniques of E-customer relationship. 07
(b) How technology will work to develop E-business? Explain with special focus to
tools available to achieve site security.
07
Q.5 CASE STUDY: Amazon e-commerce
Amazon is an American international e-commerce company. It was started by
Jeffrey P. Bezos in the year 1994. And it was launched in India in June
2013.Three years back, Amazon had no infrastructure in India, and now it
dominates the Indian markets. At the very start it was perception of investors
that in India It will not go long like China as in the year 2004 when Amazon
entered in China it hasn?t seen much success there with Alibaba, its
Chinese competitor, dominating the e-commerce market. After its bad run in
China, Bezos is going all in for India.
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER III ? EXAMINATION ? WINTER 2019
Subject Code: 4539253 Date:05/12/2019
Subject Name: E-Business
Time: 10.30 am to 01.30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. Marks
Q.1 (a) E-trailer
(b) E-distributor
(c) local-ecommerce
(d) Social ecommerce
(e) E-SCM
(f) E-security
(g) M-commerce
14
Q.2 (a) Explain various key elements of business model, which makes an impact on
business development.
07
(b) Write a short note on growth of E-commerce in India. 07
OR
(b) Is E-commerce business models are important for business development or not?
Explain any one model with example.
07
Q.3 (a) Explain various types of E-business in brief. 07
(b) Write a note on E-procurement exchanges and industry Consortium with special
focus to B2B.
07
OR
Q.3 (a) What is E-payment system? According to you how its work in E-business? 07
(b) Write features of traditional E-commerce payment system with suitable example. 07
Q.4 (a) Write a short note on E-security threats in the E-commerce environment. 07
(b) Explain procurement process and supply chain in E-commerce. 07
OR
Q.4 (a) Elaborate various tools and techniques of E-customer relationship. 07
(b) How technology will work to develop E-business? Explain with special focus to
tools available to achieve site security.
07
Q.5 CASE STUDY: Amazon e-commerce
Amazon is an American international e-commerce company. It was started by
Jeffrey P. Bezos in the year 1994. And it was launched in India in June
2013.Three years back, Amazon had no infrastructure in India, and now it
dominates the Indian markets. At the very start it was perception of investors
that in India It will not go long like China as in the year 2004 when Amazon
entered in China it hasn?t seen much success there with Alibaba, its
Chinese competitor, dominating the e-commerce market. After its bad run in
China, Bezos is going all in for India.
Page 2 of 3
Fact behind formation of Amazon in India was its huge number of headcounts
i.e. 1.25 billion four times as big as the U.S.?s and more than doubles Europe?s.
Of these, 500 million, around 35 percent, are internet users. As per researches
the yearly growth rate of internet users is highest in India around six million
users join every month.
Amazon has consumer market in United States but it is a growing online
consumer market in India having different challenges. The first and foremost
challenge in India faced by the amazon was restrictions on foreign companies
using e-commerce to sell their products directly to the Indian consumer. The
Indian government, however, plans to allow foreign companies that
manufacture their products in the country to sell them directly to consumers
over the Internet. But Amazon would have to start making its products in India
to take advantage of the change in the law.
Another difficulty that Amazon India faced was the limited infrastructure
available to get the goods to consumers. In India, less than 12% of people uses
plastic cards i.e. credit or debit cards, so Amazon has had to adapt to a "Cash
on Delivery" model, which isn't yet available in all the areas. There is no
shortage of goods produced by Indians, but most vendors in the country are
small. Three years ago, relatively few retailers there sold their products
online because they believed e-commerce to be too complex and time
consuming. And India?s cash economy did not facilitate online transactions.
Amazon targets the middle class & upper class people who have hands on
experience in technology but don?t have much time to do shopping from
the physical outlets. Taking this into consideration Amazon has successfully
positioned itself as a Glocal (Go global Act local) e-commerce giant where one
can buy anything & get it delivered at any remote locations. Using the
catchphrase Aur Dikhaoin it?s most recent campaign in India, it has further
helped them carve a distinct space in the consumer?s mind.
Strategies for Sellers: - Amazon moved out a program ?Amazon Chai Cart?
these are the mobile tea carts that navigated city streets, serving refreshments
to small-business owners and teach them the benefits of e-commerce. The Chai
Cart team reportedly traveled more than 9,400 miles across 31 cities and
engaged with more than 10,000 sellers.
Tatkal enables Small and Medium Businesses (SMBs) to get online and sell on
Amazon.in, in less than 60 minutes. Starting with New Delhi, Amazon
Tatkal will traverse the country, engaging with thousands of
entrepreneurs, artisans, manufacturers and sellers and help them sell online on
the spot.
Amazon.in has five crore products from 75,000 sellers. The number of sellers
has witnessed a 250 percent growth annually in 2015 and as per the officials
of Amazon this launch would help thousands of small and medium
businesses in India.
The company also introduced ?Easy Ship and Seller Flex? With easy ship
Amazon couriers pick up packaged goods from a seller?s place of business and
deliver them to consumers. And with the seller flex, vendors registered under
Amazon designate a section of their own warehouses for products to be sold on
the website, and Amazon coordinates the delivery logistics. This neighborhood
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER III ? EXAMINATION ? WINTER 2019
Subject Code: 4539253 Date:05/12/2019
Subject Name: E-Business
Time: 10.30 am to 01.30pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. No. Marks
Q.1 (a) E-trailer
(b) E-distributor
(c) local-ecommerce
(d) Social ecommerce
(e) E-SCM
(f) E-security
(g) M-commerce
14
Q.2 (a) Explain various key elements of business model, which makes an impact on
business development.
07
(b) Write a short note on growth of E-commerce in India. 07
OR
(b) Is E-commerce business models are important for business development or not?
Explain any one model with example.
07
Q.3 (a) Explain various types of E-business in brief. 07
(b) Write a note on E-procurement exchanges and industry Consortium with special
focus to B2B.
07
OR
Q.3 (a) What is E-payment system? According to you how its work in E-business? 07
(b) Write features of traditional E-commerce payment system with suitable example. 07
Q.4 (a) Write a short note on E-security threats in the E-commerce environment. 07
(b) Explain procurement process and supply chain in E-commerce. 07
OR
Q.4 (a) Elaborate various tools and techniques of E-customer relationship. 07
(b) How technology will work to develop E-business? Explain with special focus to
tools available to achieve site security.
07
Q.5 CASE STUDY: Amazon e-commerce
Amazon is an American international e-commerce company. It was started by
Jeffrey P. Bezos in the year 1994. And it was launched in India in June
2013.Three years back, Amazon had no infrastructure in India, and now it
dominates the Indian markets. At the very start it was perception of investors
that in India It will not go long like China as in the year 2004 when Amazon
entered in China it hasn?t seen much success there with Alibaba, its
Chinese competitor, dominating the e-commerce market. After its bad run in
China, Bezos is going all in for India.
Page 2 of 3
Fact behind formation of Amazon in India was its huge number of headcounts
i.e. 1.25 billion four times as big as the U.S.?s and more than doubles Europe?s.
Of these, 500 million, around 35 percent, are internet users. As per researches
the yearly growth rate of internet users is highest in India around six million
users join every month.
Amazon has consumer market in United States but it is a growing online
consumer market in India having different challenges. The first and foremost
challenge in India faced by the amazon was restrictions on foreign companies
using e-commerce to sell their products directly to the Indian consumer. The
Indian government, however, plans to allow foreign companies that
manufacture their products in the country to sell them directly to consumers
over the Internet. But Amazon would have to start making its products in India
to take advantage of the change in the law.
Another difficulty that Amazon India faced was the limited infrastructure
available to get the goods to consumers. In India, less than 12% of people uses
plastic cards i.e. credit or debit cards, so Amazon has had to adapt to a "Cash
on Delivery" model, which isn't yet available in all the areas. There is no
shortage of goods produced by Indians, but most vendors in the country are
small. Three years ago, relatively few retailers there sold their products
online because they believed e-commerce to be too complex and time
consuming. And India?s cash economy did not facilitate online transactions.
Amazon targets the middle class & upper class people who have hands on
experience in technology but don?t have much time to do shopping from
the physical outlets. Taking this into consideration Amazon has successfully
positioned itself as a Glocal (Go global Act local) e-commerce giant where one
can buy anything & get it delivered at any remote locations. Using the
catchphrase Aur Dikhaoin it?s most recent campaign in India, it has further
helped them carve a distinct space in the consumer?s mind.
Strategies for Sellers: - Amazon moved out a program ?Amazon Chai Cart?
these are the mobile tea carts that navigated city streets, serving refreshments
to small-business owners and teach them the benefits of e-commerce. The Chai
Cart team reportedly traveled more than 9,400 miles across 31 cities and
engaged with more than 10,000 sellers.
Tatkal enables Small and Medium Businesses (SMBs) to get online and sell on
Amazon.in, in less than 60 minutes. Starting with New Delhi, Amazon
Tatkal will traverse the country, engaging with thousands of
entrepreneurs, artisans, manufacturers and sellers and help them sell online on
the spot.
Amazon.in has five crore products from 75,000 sellers. The number of sellers
has witnessed a 250 percent growth annually in 2015 and as per the officials
of Amazon this launch would help thousands of small and medium
businesses in India.
The company also introduced ?Easy Ship and Seller Flex? With easy ship
Amazon couriers pick up packaged goods from a seller?s place of business and
deliver them to consumers. And with the seller flex, vendors registered under
Amazon designate a section of their own warehouses for products to be sold on
the website, and Amazon coordinates the delivery logistics. This neighborhood
Page 3 of 3
approach is convenient for sellers and has benefited Amazon by speeding up
delivery of some products.
(a) Is Amazon successful in India? If yes then explain how and if no then explain
why?
07
(b) What should Amazon do to reduce challenges? 07
OR
Q.5 (a) How can Amazon remove online trade barriers? 07
(b) Explain Various strategies of the Amazon. 07
*************
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This post was last modified on 19 February 2020