Download GTU (Gujarat Technological University) MBA 2019 Winter 4th Sem 3539203 International Business Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539203 Date: 30-11-2019
Subject Name: International Business
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Definitions / terms / explanations / short questions
(a) INCO Terms
(b) Polycentric Approach
(c) Franchising.
(d) Revocable LC.
(e) Common Law System.
(f) Name any four regional trading groups of the world.
(g) Foreign Exchange Market.
14
Q.2 (a) What makes international business difficult? Explain. 07
(b) ?International Business involves deep understanding of the cultural
environment.? Justify the statement by discussing various factors of
culture and how do they affect business.
07
OR
(b) Explain cross national cooperation at different levels. Also provide
examples from real life.
07
Q.3 (a) Discuss four types of International strategies based on pressures from
Integration & Local Responsiveness (IR) Grid. Also show various
industry sectors which falls under this IR Grid.
07
(b) Write short note on World Trade Organization (WTO) 07
OR
Q.3 (a) Explain the four key factors in manufacturing strategy in global supply
chain.
07
(b) Explain different types of Non-Tariff Barriers. 07
Q.4 (a) What is Export Promotion Councils (EPC)? What role does it play in
Export ? Import in India?
07
(b) What is e-commerce? Discuss its influence on international trade
considering the opportunities and problems of e-commerce.
07
OR
Q.4 (a) Currencies float freely in response to supply and demand conditions free
from government intervention. Explain the above statement with suitable
diagrams considering factors like inflation, interest rate, foreign direct
investments (FDI), balance of trade, & per capita income.
07
(b) Explain which factors should be kept in mind while designing an export
strategy.
07
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539203 Date: 30-11-2019
Subject Name: International Business
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Definitions / terms / explanations / short questions
(a) INCO Terms
(b) Polycentric Approach
(c) Franchising.
(d) Revocable LC.
(e) Common Law System.
(f) Name any four regional trading groups of the world.
(g) Foreign Exchange Market.
14
Q.2 (a) What makes international business difficult? Explain. 07
(b) ?International Business involves deep understanding of the cultural
environment.? Justify the statement by discussing various factors of
culture and how do they affect business.
07
OR
(b) Explain cross national cooperation at different levels. Also provide
examples from real life.
07
Q.3 (a) Discuss four types of International strategies based on pressures from
Integration & Local Responsiveness (IR) Grid. Also show various
industry sectors which falls under this IR Grid.
07
(b) Write short note on World Trade Organization (WTO) 07
OR
Q.3 (a) Explain the four key factors in manufacturing strategy in global supply
chain.
07
(b) Explain different types of Non-Tariff Barriers. 07
Q.4 (a) What is Export Promotion Councils (EPC)? What role does it play in
Export ? Import in India?
07
(b) What is e-commerce? Discuss its influence on international trade
considering the opportunities and problems of e-commerce.
07
OR
Q.4 (a) Currencies float freely in response to supply and demand conditions free
from government intervention. Explain the above statement with suitable
diagrams considering factors like inflation, interest rate, foreign direct
investments (FDI), balance of trade, & per capita income.
07
(b) Explain which factors should be kept in mind while designing an export
strategy.
07
Page 2 of 3
Q.5
CASE STUDY:
Alibaba.com Limited is the global leader in B2B EC and the flagship
company of Alibaba Group. Founded in 1999, Alibaba.com is a global
trade marketplace for importers and exporters. As of 2018, the company
has 576 million active users, larger than the entire population of the
United States. Alibaba recorded $25.4 billion worth of orders on
November 11, 2017, the Chinese equivalent of Black Friday called
"Singles Day". This year's Singles Day falls on Sunday, November 11,
2018, and Alibaba is expected to sell $35 billion or more in goods,
despite a slowing Chinese economy and the country's ongoing trade war
with the United States.
In 2014, Alibaba launched the US shopping website 11Main.com.
11Main hosts thousands of merchants selling products in a variety of
categories. The site charges merchants a percentage of sales and goes up
against eBay, Amazon, and Etsy (ETSY) on their own territory.
Unlike Amazon, Alibaba Group holds no inventory and owns no
warehouses. Rather, Alibaba has created software platforms that facilitate
the exchange of goods and services. While Alibaba's revenues are less
than Amazon's, it has higher operating margins and profit margins. The
reason for this is largely that Amazon has to manage the expensive and
complex logistics of developing and maintaining a network of
warehouses to ship products directly to shoppers. In short, software is
easier to scale than warehouses.
Importers across the world can request bids from Chinese manufacturers
for a mind blogging array of good. The product categories are ever
expanding with more than 1000 product categories. Buyers around the
world use Alibaba to find potential suppliers that often have the lowest
costs in the world, thereby eliminating the need to hire a representative in
China to buy directly from the manufacturers on their behalf.
Acting as an online trade fair, Alibaba enables smaller companies with
import and export ambition to reach global market. Most of the Alibaba?s
users are SMEs in developing countries around the world. Alibaba is
looking to create an integrated solution for the future of commerce which
includes marketplaces, logistics, cloud computing and payments, making
it easy for merchants to do business anywhere.
The company is looking at the acquisition route in India, where it has
stakes in several e-commerce and payment companies. Penetration into
Europe and the U.S. can be trickier compared to other Asian countries,
but Alibaba is gradually trying to establish itself in these regions through
acquisitions to understand the market better. However, issues such as the
large number of counterfeit merchandise on its platform continue to
plague Alibaba?s reputation in these regions.
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? III EXAMINATION ? WINTER 2019
Subject Code: 3539203 Date: 30-11-2019
Subject Name: International Business
Time: 10:30 AM TO 1.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 Definitions / terms / explanations / short questions
(a) INCO Terms
(b) Polycentric Approach
(c) Franchising.
(d) Revocable LC.
(e) Common Law System.
(f) Name any four regional trading groups of the world.
(g) Foreign Exchange Market.
14
Q.2 (a) What makes international business difficult? Explain. 07
(b) ?International Business involves deep understanding of the cultural
environment.? Justify the statement by discussing various factors of
culture and how do they affect business.
07
OR
(b) Explain cross national cooperation at different levels. Also provide
examples from real life.
07
Q.3 (a) Discuss four types of International strategies based on pressures from
Integration & Local Responsiveness (IR) Grid. Also show various
industry sectors which falls under this IR Grid.
07
(b) Write short note on World Trade Organization (WTO) 07
OR
Q.3 (a) Explain the four key factors in manufacturing strategy in global supply
chain.
07
(b) Explain different types of Non-Tariff Barriers. 07
Q.4 (a) What is Export Promotion Councils (EPC)? What role does it play in
Export ? Import in India?
07
(b) What is e-commerce? Discuss its influence on international trade
considering the opportunities and problems of e-commerce.
07
OR
Q.4 (a) Currencies float freely in response to supply and demand conditions free
from government intervention. Explain the above statement with suitable
diagrams considering factors like inflation, interest rate, foreign direct
investments (FDI), balance of trade, & per capita income.
07
(b) Explain which factors should be kept in mind while designing an export
strategy.
07
Page 2 of 3
Q.5
CASE STUDY:
Alibaba.com Limited is the global leader in B2B EC and the flagship
company of Alibaba Group. Founded in 1999, Alibaba.com is a global
trade marketplace for importers and exporters. As of 2018, the company
has 576 million active users, larger than the entire population of the
United States. Alibaba recorded $25.4 billion worth of orders on
November 11, 2017, the Chinese equivalent of Black Friday called
"Singles Day". This year's Singles Day falls on Sunday, November 11,
2018, and Alibaba is expected to sell $35 billion or more in goods,
despite a slowing Chinese economy and the country's ongoing trade war
with the United States.
In 2014, Alibaba launched the US shopping website 11Main.com.
11Main hosts thousands of merchants selling products in a variety of
categories. The site charges merchants a percentage of sales and goes up
against eBay, Amazon, and Etsy (ETSY) on their own territory.
Unlike Amazon, Alibaba Group holds no inventory and owns no
warehouses. Rather, Alibaba has created software platforms that facilitate
the exchange of goods and services. While Alibaba's revenues are less
than Amazon's, it has higher operating margins and profit margins. The
reason for this is largely that Amazon has to manage the expensive and
complex logistics of developing and maintaining a network of
warehouses to ship products directly to shoppers. In short, software is
easier to scale than warehouses.
Importers across the world can request bids from Chinese manufacturers
for a mind blogging array of good. The product categories are ever
expanding with more than 1000 product categories. Buyers around the
world use Alibaba to find potential suppliers that often have the lowest
costs in the world, thereby eliminating the need to hire a representative in
China to buy directly from the manufacturers on their behalf.
Acting as an online trade fair, Alibaba enables smaller companies with
import and export ambition to reach global market. Most of the Alibaba?s
users are SMEs in developing countries around the world. Alibaba is
looking to create an integrated solution for the future of commerce which
includes marketplaces, logistics, cloud computing and payments, making
it easy for merchants to do business anywhere.
The company is looking at the acquisition route in India, where it has
stakes in several e-commerce and payment companies. Penetration into
Europe and the U.S. can be trickier compared to other Asian countries,
but Alibaba is gradually trying to establish itself in these regions through
acquisitions to understand the market better. However, issues such as the
large number of counterfeit merchandise on its platform continue to
plague Alibaba?s reputation in these regions.
Page 3 of 3
At Alibaba, maintaining organizational flexibility is an area of intense
focus. The company evaluates potential hires not only on their technical
skill but also on a demonstrated ability to thrive under conditions of rapid
change. In addition to enhancing the skills of top talent, the program
showcased the leadership?s commitment to flexibility. A portion of the
senior leadership is rotated every year. An Alibaba team set out to create
a better alternative by expanding the functionality of the company?s
employee portal. As an initial step, the team built functionality that
allowed employees to nominate themselves for promotions. This gave
them more control over their own career trajectories.
(a) What is the approach of international business Alibaba is following? How
does it help China?s and other SMEs?
07
(b) Explain the efforts taken by Alibaba to improve its Value Chain. 07
OR
(a) Discuss The Global Strategies of Alibaba. Also Discuss the possible
problems faced by Alibaba as an e-commerce company.
07
(b)
What are the initiatives taken by Alibaba in HR Front? 07
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This post was last modified on 19 February 2020