Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 2nd Sem 4529201 Business Analytics Ba Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 2 ? ? EXAMINATION ? SUMMER 2019
Subject Code: 4529201 Date: 09/05/2019
Subject Name: Business Analytics (BA)
Time: 10:30 AM To 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q: 1 (a) Answer the following questions.
A. Business Analytics
B. Business Intelligence
C. Big Data
D. KPI
E. Dash board
F. Visual Analytics
G. Data Lake
14
Q: 2 (a) Explain types of business analytics with necessary examples. 7
(b) Explain difference between OLTP and OLAP. 7
OR
(b) Explain difference between Business Intelligence and Business Analytics. 7
Q: 3 (a) Define various types of Digital data and also discuss the sources of these
digital data.
7
(b) Recently due to internet and smart mobile availability, majority of the peoples
are using whatsapp, Snapchat, tinder and other mobile apps to communicate
with each other. Explain the various text analysis and text mining strategies
used by the users and service provider.
7
OR
(a) What is social media analytics? Explain the role of analytics in Face book. 7
(b) You are newly recruited team leader in a leading consultancy firm and you are
assigned a team of 15 members. As a team leader which types of business
reporting and visualization tools you will use to report the higher authority.
7
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 2 ? ? EXAMINATION ? SUMMER 2019
Subject Code: 4529201 Date: 09/05/2019
Subject Name: Business Analytics (BA)
Time: 10:30 AM To 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q: 1 (a) Answer the following questions.
A. Business Analytics
B. Business Intelligence
C. Big Data
D. KPI
E. Dash board
F. Visual Analytics
G. Data Lake
14
Q: 2 (a) Explain types of business analytics with necessary examples. 7
(b) Explain difference between OLTP and OLAP. 7
OR
(b) Explain difference between Business Intelligence and Business Analytics. 7
Q: 3 (a) Define various types of Digital data and also discuss the sources of these
digital data.
7
(b) Recently due to internet and smart mobile availability, majority of the peoples
are using whatsapp, Snapchat, tinder and other mobile apps to communicate
with each other. Explain the various text analysis and text mining strategies
used by the users and service provider.
7
OR
(a) What is social media analytics? Explain the role of analytics in Face book. 7
(b) You are newly recruited team leader in a leading consultancy firm and you are
assigned a team of 15 members. As a team leader which types of business
reporting and visualization tools you will use to report the higher authority.
7
Page 2 of 3
Q: 4 (a) What is business performance management? Explain performance
management cycle with necessary examples.
7
(b) Today India becomes one of the leading medical tourism hubs in world.
Majority of the world people are coming to India to avail different medical
facilities at lower cost and high quality. Explain how business intelligence and
analytics will be useful in health care sector.
7
OR
Q: 4 (a) What is big data? Explain characteristics of big data. 7
(b) Today majority of the business and transactions are doing online. People are
ready to give their information (i.e., email, phone number, address) to various
websites. How the web mining will be useful to various e companies to
enhance their business.
7
Q: 5
Among a diverse landscape of messaging apps, WhatsApp stands out as one
of the most popular: in 2018, WhatsApp reported more than 450 million daily
active users, and it has been downloaded and installed by over 1.2 billion
people worldwide. WhatsApp provides fast, simple, and secure services at no
cost, allowing users to send text messages, voice messages, pictures,
documents and other files as well as place voice calls and video calls to other
WhatsApp users, all for free. It is expected that the unstructured data
generated by WhatsApp alone will double in volume within the next 4 years.
Though useful for private communications, WhatsApp is also being used by
employees, and by even some organizations for business related
communications. Part of WhatsApp?s popularity may be attributed to its
meticulous design; it delivers an intuitive user experience where things ?just
work.? Users are able to send messages and manage complex communications
with speed and ease. When integrated into the workplace, WhatsApp can
enhance employee productivity.
However, it also brings many challenges to records management professionals
to manage information residing in the application and to meet compliance
requirements, for it is not designed with compliance in mind. It takes time
before a recordkeeping solution vendor can catch up with the fast
development of technologies and make a proper solution available in the
market to manage WhatsApp records.
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Page 1 of 3
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 2 ? ? EXAMINATION ? SUMMER 2019
Subject Code: 4529201 Date: 09/05/2019
Subject Name: Business Analytics (BA)
Time: 10:30 AM To 1:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q: 1 (a) Answer the following questions.
A. Business Analytics
B. Business Intelligence
C. Big Data
D. KPI
E. Dash board
F. Visual Analytics
G. Data Lake
14
Q: 2 (a) Explain types of business analytics with necessary examples. 7
(b) Explain difference between OLTP and OLAP. 7
OR
(b) Explain difference between Business Intelligence and Business Analytics. 7
Q: 3 (a) Define various types of Digital data and also discuss the sources of these
digital data.
7
(b) Recently due to internet and smart mobile availability, majority of the peoples
are using whatsapp, Snapchat, tinder and other mobile apps to communicate
with each other. Explain the various text analysis and text mining strategies
used by the users and service provider.
7
OR
(a) What is social media analytics? Explain the role of analytics in Face book. 7
(b) You are newly recruited team leader in a leading consultancy firm and you are
assigned a team of 15 members. As a team leader which types of business
reporting and visualization tools you will use to report the higher authority.
7
Page 2 of 3
Q: 4 (a) What is business performance management? Explain performance
management cycle with necessary examples.
7
(b) Today India becomes one of the leading medical tourism hubs in world.
Majority of the world people are coming to India to avail different medical
facilities at lower cost and high quality. Explain how business intelligence and
analytics will be useful in health care sector.
7
OR
Q: 4 (a) What is big data? Explain characteristics of big data. 7
(b) Today majority of the business and transactions are doing online. People are
ready to give their information (i.e., email, phone number, address) to various
websites. How the web mining will be useful to various e companies to
enhance their business.
7
Q: 5
Among a diverse landscape of messaging apps, WhatsApp stands out as one
of the most popular: in 2018, WhatsApp reported more than 450 million daily
active users, and it has been downloaded and installed by over 1.2 billion
people worldwide. WhatsApp provides fast, simple, and secure services at no
cost, allowing users to send text messages, voice messages, pictures,
documents and other files as well as place voice calls and video calls to other
WhatsApp users, all for free. It is expected that the unstructured data
generated by WhatsApp alone will double in volume within the next 4 years.
Though useful for private communications, WhatsApp is also being used by
employees, and by even some organizations for business related
communications. Part of WhatsApp?s popularity may be attributed to its
meticulous design; it delivers an intuitive user experience where things ?just
work.? Users are able to send messages and manage complex communications
with speed and ease. When integrated into the workplace, WhatsApp can
enhance employee productivity.
However, it also brings many challenges to records management professionals
to manage information residing in the application and to meet compliance
requirements, for it is not designed with compliance in mind. It takes time
before a recordkeeping solution vendor can catch up with the fast
development of technologies and make a proper solution available in the
market to manage WhatsApp records.
Page 3 of 3
For most users, their concern is probably how to make the best use of
technical tools to support their business efficiency and effectiveness. They are
less concerned about the compliance issues and risks the use of the application
might bring. They may focus on achieving their goals on behalf of the
organization, but they may not be aware that in the process of doing so, they
risk compromising the recordkeeping, accountability and sensitive information
protection of their organization that may bring irreversible reputational
damage to the organization.
a) Explain the major tasks of analytics employed in Whatsapp. 7
b) Can analytics helps to identify the unstructured data transferring in whatsapp?
If yes, which type of unstructured data can be identified?
7
OR
a) How whatsapp can utilize the users? database for the betterment of their
business.
7
b) Explain various record management considerations for data processing. 7
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This post was last modified on 19 February 2020