Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2019 Summer 3rd Sem 2830007 New Enterprise And Innovation Management Ne And Im Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? SUMMER 2019
Subject Code: 2830007 Date: 06/05/2019
Subject Name: New Enterprise and Innovation Management (NE&IM)
Time: 02:30 am to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Multiple Choice Questions 6
1. Which one of the following gives suggestions for new product and also
helps to market new products?
A. Existing products and services B. Distribution Channels
C. Central Government D. Consumers
2. Which one of the following is the process of entrepreneurs developing new
products that over time make current products obsolete?
A. New Business Model B. Product Life Cycle (PLC)
C. Creative Destruction D Product Line Extension
3. Which of the following is alternatively called corporate venturing?
A. Intrapreneurship B. Social Entrepreneurship
C. Venture Capital D. None of the above
4. Which one of the following is the most important characteristic of a
successful business website?
A. Graphics B. Innovation
C. Speed D. Products
5. Which of the following is a method of selling goods to another country by
taking care of transactions?
A. Management Contract B. Importing
C. Indirect Exporting D. Direct Exporting
6. Which of the following factor has allowed small companies to act like they
are big ones?
A. Customers B. Economic Development
C. Technology D. Globalization
Q.1 (b) Define/Answer in Short:
1. Seed capital financing
2. Angel Investor
3. Price Skimming
4. Scalable Startup
04
Q.1 (c) Distinguish between Entrepreneurial and Intrapreneurial mindset in brief. 04
Q.2 (a) ?Entrepreneurship plays a vital role in the Economic Development of a
country?- Explain.
07
(b) Explain the different modes of entry through that an entrepreneur can
enter in the International markets
different modes of entry through which an entrepreneur can enter
International markets.
07
OR
(b) What is a Business Plan? Explain the structure of a business plan in brief. 07
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? SUMMER 2019
Subject Code: 2830007 Date: 06/05/2019
Subject Name: New Enterprise and Innovation Management (NE&IM)
Time: 02:30 am to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Multiple Choice Questions 6
1. Which one of the following gives suggestions for new product and also
helps to market new products?
A. Existing products and services B. Distribution Channels
C. Central Government D. Consumers
2. Which one of the following is the process of entrepreneurs developing new
products that over time make current products obsolete?
A. New Business Model B. Product Life Cycle (PLC)
C. Creative Destruction D Product Line Extension
3. Which of the following is alternatively called corporate venturing?
A. Intrapreneurship B. Social Entrepreneurship
C. Venture Capital D. None of the above
4. Which one of the following is the most important characteristic of a
successful business website?
A. Graphics B. Innovation
C. Speed D. Products
5. Which of the following is a method of selling goods to another country by
taking care of transactions?
A. Management Contract B. Importing
C. Indirect Exporting D. Direct Exporting
6. Which of the following factor has allowed small companies to act like they
are big ones?
A. Customers B. Economic Development
C. Technology D. Globalization
Q.1 (b) Define/Answer in Short:
1. Seed capital financing
2. Angel Investor
3. Price Skimming
4. Scalable Startup
04
Q.1 (c) Distinguish between Entrepreneurial and Intrapreneurial mindset in brief. 04
Q.2 (a) ?Entrepreneurship plays a vital role in the Economic Development of a
country?- Explain.
07
(b) Explain the different modes of entry through that an entrepreneur can
enter in the International markets
different modes of entry through which an entrepreneur can enter
International markets.
07
OR
(b) What is a Business Plan? Explain the structure of a business plan in brief. 07
2
Q.3 (a) ?Service sector is the most lucrative and Innovative Business fields of
India, in which you as an entrepreneur can successfully execute your
business?- Justify the statement with the startup example of your choice.
07
(b) In Business there are certain works that one has to carry out thought
outside agencies. Explain in detail for each outside agency
07
OR
Q.3 (a) As an entrepreneur, Explain the advantages and disadvantages of buying
an existing business in brief.
07
(b) Elaborate the statement ?For a New Startup, it is essential to focus on key
Marketing Issues?.
07
Q.4 (a) Elaborate the different stages in Venture Capital investing in brief. 07
(b) Explain important Schemes for SSI (Small Scale Industries). Explain
Incentives for SSI (Small Scale Industries) in brief.
07
OR
Q.4 (a) In what ways have the internet and the E-Commerce changed the way
companies interact with the customers and conduct business?
07
(b) What is Strategic Alliance? Explain some forms of Strategic Alliances in
brief
07
Q.5 Case Study
Hema and Rekha were two students studying a beautician course in a city
college. They hailed from Pune, a metropolitan city and Mulshi- an
upcoming village nearby Pune respectively. They become good friends
during the course of their education. Hema hailed from an upper middle
class family with her parents in influential Government jobs. Rekha
hailed from a lower middle class family with her parents depending on
farming their livelihood. They both started a long ambition to become
successful in their life working independently.
They both were intelligent and were creative compared to others and both
were intent on stalling a beauty clinic in their own respective places.
Hema was against the idea of Rekha starting her clinic in a village. She
felt that people in a village will have a lesser awareness towards beauty
and moreover their ability to pay was in her village a question mark. She
had a strong view that villagers always depended on nature for their
Beauty needs and they would have reluctance for the use of these
artificial beauty techniques. But Rekha was strong in her view that she
will succeed as a beautician in her own village rather than any other
place.
Question:
(1) What are the reasons for difference in views on establishing beauty
clinic in respective places?
(2) Explain the factors that influence the choice of location to start
business.
14
OR
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 3 ? EXAMINATION ? SUMMER 2019
Subject Code: 2830007 Date: 06/05/2019
Subject Name: New Enterprise and Innovation Management (NE&IM)
Time: 02:30 am to 05:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Multiple Choice Questions 6
1. Which one of the following gives suggestions for new product and also
helps to market new products?
A. Existing products and services B. Distribution Channels
C. Central Government D. Consumers
2. Which one of the following is the process of entrepreneurs developing new
products that over time make current products obsolete?
A. New Business Model B. Product Life Cycle (PLC)
C. Creative Destruction D Product Line Extension
3. Which of the following is alternatively called corporate venturing?
A. Intrapreneurship B. Social Entrepreneurship
C. Venture Capital D. None of the above
4. Which one of the following is the most important characteristic of a
successful business website?
A. Graphics B. Innovation
C. Speed D. Products
5. Which of the following is a method of selling goods to another country by
taking care of transactions?
A. Management Contract B. Importing
C. Indirect Exporting D. Direct Exporting
6. Which of the following factor has allowed small companies to act like they
are big ones?
A. Customers B. Economic Development
C. Technology D. Globalization
Q.1 (b) Define/Answer in Short:
1. Seed capital financing
2. Angel Investor
3. Price Skimming
4. Scalable Startup
04
Q.1 (c) Distinguish between Entrepreneurial and Intrapreneurial mindset in brief. 04
Q.2 (a) ?Entrepreneurship plays a vital role in the Economic Development of a
country?- Explain.
07
(b) Explain the different modes of entry through that an entrepreneur can
enter in the International markets
different modes of entry through which an entrepreneur can enter
International markets.
07
OR
(b) What is a Business Plan? Explain the structure of a business plan in brief. 07
2
Q.3 (a) ?Service sector is the most lucrative and Innovative Business fields of
India, in which you as an entrepreneur can successfully execute your
business?- Justify the statement with the startup example of your choice.
07
(b) In Business there are certain works that one has to carry out thought
outside agencies. Explain in detail for each outside agency
07
OR
Q.3 (a) As an entrepreneur, Explain the advantages and disadvantages of buying
an existing business in brief.
07
(b) Elaborate the statement ?For a New Startup, it is essential to focus on key
Marketing Issues?.
07
Q.4 (a) Elaborate the different stages in Venture Capital investing in brief. 07
(b) Explain important Schemes for SSI (Small Scale Industries). Explain
Incentives for SSI (Small Scale Industries) in brief.
07
OR
Q.4 (a) In what ways have the internet and the E-Commerce changed the way
companies interact with the customers and conduct business?
07
(b) What is Strategic Alliance? Explain some forms of Strategic Alliances in
brief
07
Q.5 Case Study
Hema and Rekha were two students studying a beautician course in a city
college. They hailed from Pune, a metropolitan city and Mulshi- an
upcoming village nearby Pune respectively. They become good friends
during the course of their education. Hema hailed from an upper middle
class family with her parents in influential Government jobs. Rekha
hailed from a lower middle class family with her parents depending on
farming their livelihood. They both started a long ambition to become
successful in their life working independently.
They both were intelligent and were creative compared to others and both
were intent on stalling a beauty clinic in their own respective places.
Hema was against the idea of Rekha starting her clinic in a village. She
felt that people in a village will have a lesser awareness towards beauty
and moreover their ability to pay was in her village a question mark. She
had a strong view that villagers always depended on nature for their
Beauty needs and they would have reluctance for the use of these
artificial beauty techniques. But Rekha was strong in her view that she
will succeed as a beautician in her own village rather than any other
place.
Question:
(1) What are the reasons for difference in views on establishing beauty
clinic in respective places?
(2) Explain the factors that influence the choice of location to start
business.
14
OR
3
Q.5 Case Study
Apeksha has a degree in robotics and she loves to design products. She
started her career in ?Robo-Tech? which uses high end technology in all
their products. Her job profile included travelling a lot also. Whenever
she travelled she noticed that disabled people have difficulty in
maneuvering their wheelchair from one place to another because in some
places ramp is not provided and there is no way they can walk up the
stairs.
She came up with an idea of a wheelchair which can be used on stairs
easily. She decided to quit her job and start her own company. She
realized that her idea was the first stage in the process of innovation. She
was confident that she will not only earn in future but also serve the
society through her venture too.
Question:
(1) What entrepreneurial traits could Apeksha having?
(2) How do you say that she could have made this business possible and
against what odds?
(3) Outline what is and could further be the innovation element in this
Social entrepreneurship? How can she expand the business in future?
14
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This post was last modified on 19 February 2020