Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Winter 1st Sem 1519305 International Business Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (International Business) ? SEMESTER 1 ? EXAMINATION ? WINTER 2018
Subject Code: 1519305 Date:29/12/2018
Subject Name: International Business
Time: 10:30 am To 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Explain the following terms:
(a) Factor endowment
(b) International business
(c) MNC
(d) Foreign Exchange market
(e) Contract manufacturing
(f) Economic union
(g) Mixed economy
14
Q.2 (a) Explain the strategic orientations towards international business. 07
(b) Define international business. Why is engaging into international business
so important to India? What are its benefits?
07
OR
(b) Define globalization. What are the disadvantages of globalization? 07
Q.3 (a) Explain the Factor Mobility theory and its relation to international trade. 07
(b) How will the culture of a foreign country influence exports from India to
that country? Explain with the help of an example of a product being
exported from India to that country.
07
OR
Q.3 (a) What are the differences between domestic HRM and international HRM? 07
(b) What kind of branding decisions will you take while marketing an Indian
brand abroad?
07
Q.4 (a) What is Balance of Payments? Which are the major BoP categories? 07
(b) What is standardization and adaptation? Which products need to be
adapted and which need to be standardized to an international market?
07
OR
Q.4 (a) What is countertrade? Which are the major types of countertrade? 07
(b) What are the challenges of international business? Explain in the context
of MNCs entering and operating in India.
07
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Page 1 of 2
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA (International Business) ? SEMESTER 1 ? EXAMINATION ? WINTER 2018
Subject Code: 1519305 Date:29/12/2018
Subject Name: International Business
Time: 10:30 am To 01:30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.
No.
Marks
Q.1 Explain the following terms:
(a) Factor endowment
(b) International business
(c) MNC
(d) Foreign Exchange market
(e) Contract manufacturing
(f) Economic union
(g) Mixed economy
14
Q.2 (a) Explain the strategic orientations towards international business. 07
(b) Define international business. Why is engaging into international business
so important to India? What are its benefits?
07
OR
(b) Define globalization. What are the disadvantages of globalization? 07
Q.3 (a) Explain the Factor Mobility theory and its relation to international trade. 07
(b) How will the culture of a foreign country influence exports from India to
that country? Explain with the help of an example of a product being
exported from India to that country.
07
OR
Q.3 (a) What are the differences between domestic HRM and international HRM? 07
(b) What kind of branding decisions will you take while marketing an Indian
brand abroad?
07
Q.4 (a) What is Balance of Payments? Which are the major BoP categories? 07
(b) What is standardization and adaptation? Which products need to be
adapted and which need to be standardized to an international market?
07
OR
Q.4 (a) What is countertrade? Which are the major types of countertrade? 07
(b) What are the challenges of international business? Explain in the context
of MNCs entering and operating in India.
07
Page 2 of 2
Q.5
Strategy in emerging markets:
It has been found that many multinationals find their sweet spot in
emerging markets when they cater to the lower and the middle end of the
market segments. In other words, contrary to popular perception,
multinationals find that selling to these segments is much better than
focusing on the top segment alone. The experience of Japanese companies
which focused on the top segment in many emerging markets and which
found that they were not succeeding is a case in point. This led to the
Japanese auto majors to target the lower and middle end of the market
segments in many Asian countries including India where the Japanese
carmakers have targeted these segments with good results. Western
multinationals are put off by the rigid bureaucracy and political
interference in many emerging markets, which makes them reluctant to
expand their operations. In this case, they can tie up with the local
companies and enter into mergers or acquire local businesses. Often it is
the case that many multinationals do not take the emerging markets as
seriously as they would take the developed countries. This means that they
do not send high performers and senior executives to head their operations
in these countries. The net result is that they face a lack of talent to steer
their operations in these countries. Of course, the fact that working and
living in emerging markets like India, Brazil, and Russia is difficult for
many expatriates from the West. However, this should not deter them from
displaying commitment. Talking about commitment, many multinationals
lose interest in emerging markets within a couple of years especially when
the returns are not up to their expectations. With political risk and societal
barriers impeding their growth, many western multinationals pull out or
sell their stakes. The key aspect here is that since the western
multinationals have deep pockets, it makes sense to the stay the course for
at least five years and hence the commitment apart from sending top-notch
talent has to be actualized.
Multinationals do not have a choice but to expand into emerging markets
since growth in the developed world has crawled to around 2% whereas
even the most underperforming emerging markets are reporting 5%
growth. Hence, the strategies to be followed by multinationals include the
combination of the strategies discussed above along with more focus on
the next ?Breakout Nations? like Vietnam, Algeria, and Mexico. It remains
to be seen as to how well the western multinationals adapt to the local
conditions in these countries.
(a) Which are the more preferable ways of entering emerging markets? Why? 07
(b) Which are the major challenges being faced by MNCs entering and
operating in emerging markets?
07
OR
Q.5 (a) Why do many MNCs focus on the middle or the lower income market
segment in emerging markets?
07
(b)
What reasons might compel MNCs to expand into emerging markets?
07
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This post was last modified on 19 February 2020