Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2018 Winter 3rs Sem 2830006 International Business Previous Question Paper
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER? III ? EXAMINATION ? WINTER 2018
Subject Code: 2830006 Date: 06/12/2018
Subject Name: INTERNATIONAL BUSINESS
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Attempt the following Multiple Choice Questions
a. A multidomestic company is:
i) An organisation that attempts to standardise and integrate operations
worldwide in all functional areas.
ii) The same as global company
iii) An organisation with multicounty affiliates, each of which
formulates its own business strategy based on perceived market
differences
iv) An organisation that standardise and integrates operations on a
domestic basis.
b. International business transactions include:
i) Sales
ii) Investments
iii) Transportation
iv) All of the above
c. Which of the following is not a democratic country:
i) USA
ii) France
iii) India
iv) North Korea
d. Current Account records transactions:
i) transaction related to export and import of goods and services
ii) Foreign direct investment flows
iii) portfolio investment inflows and outflows
iv) none of the above
06
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER? III ? EXAMINATION ? WINTER 2018
Subject Code: 2830006 Date: 06/12/2018
Subject Name: INTERNATIONAL BUSINESS
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Attempt the following Multiple Choice Questions
a. A multidomestic company is:
i) An organisation that attempts to standardise and integrate operations
worldwide in all functional areas.
ii) The same as global company
iii) An organisation with multicounty affiliates, each of which
formulates its own business strategy based on perceived market
differences
iv) An organisation that standardise and integrates operations on a
domestic basis.
b. International business transactions include:
i) Sales
ii) Investments
iii) Transportation
iv) All of the above
c. Which of the following is not a democratic country:
i) USA
ii) France
iii) India
iv) North Korea
d. Current Account records transactions:
i) transaction related to export and import of goods and services
ii) Foreign direct investment flows
iii) portfolio investment inflows and outflows
iv) none of the above
06
e. Special Drawing Rights (SDRs) is:
i) an international reserve asset and the unit of account in which IMF
keeps its financial records
ii) Special voting rights
iii) an exchange rate
iv) none of the above
f. The Marketing mix consists of a set of strategy decisions for the
purpose of satisfying the customers in a target market. These strategy
decisions are in the areas of:
i) product
ii) promotion
iii) pricing
iv) all of the above
Q.1 (B) Explain the following terms:
1) Globalisation
2) Intellectual property rights
3) Spot market
4) Common law system
04
Q.1 (C) Explain parliamentary democracy briefly. 04
Q.2 (a)
Briefly explain different types of economic systems.
07
(b)
Explain economic rationales for governmental intervention in foreign trade.
07
OR
(b) Explain the various types of economic integrations with suitable examples 07
Q.3 (a)
Discuss the role of central banks in influencing their exchange rates.
07
(b) What is common market? Discuss features of European Union as a common
market example in brief.
07
OR
Q.3 (a) Discuss the advantages of doing export in foreign market. 07
(b) Define and Differentiate Multi-domestic strategy with International Strategy in
detail with suitable examples
07
Q.4 (a) Discuss the potential obstacles in International Pricing. 07
(b)
Define and differentiate franchising with joint-venture by giving suitable examples
07
OR
FirstRanker.com - FirstRanker's Choice
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER? III ? EXAMINATION ? WINTER 2018
Subject Code: 2830006 Date: 06/12/2018
Subject Name: INTERNATIONAL BUSINESS
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Attempt the following Multiple Choice Questions
a. A multidomestic company is:
i) An organisation that attempts to standardise and integrate operations
worldwide in all functional areas.
ii) The same as global company
iii) An organisation with multicounty affiliates, each of which
formulates its own business strategy based on perceived market
differences
iv) An organisation that standardise and integrates operations on a
domestic basis.
b. International business transactions include:
i) Sales
ii) Investments
iii) Transportation
iv) All of the above
c. Which of the following is not a democratic country:
i) USA
ii) France
iii) India
iv) North Korea
d. Current Account records transactions:
i) transaction related to export and import of goods and services
ii) Foreign direct investment flows
iii) portfolio investment inflows and outflows
iv) none of the above
06
e. Special Drawing Rights (SDRs) is:
i) an international reserve asset and the unit of account in which IMF
keeps its financial records
ii) Special voting rights
iii) an exchange rate
iv) none of the above
f. The Marketing mix consists of a set of strategy decisions for the
purpose of satisfying the customers in a target market. These strategy
decisions are in the areas of:
i) product
ii) promotion
iii) pricing
iv) all of the above
Q.1 (B) Explain the following terms:
1) Globalisation
2) Intellectual property rights
3) Spot market
4) Common law system
04
Q.1 (C) Explain parliamentary democracy briefly. 04
Q.2 (a)
Briefly explain different types of economic systems.
07
(b)
Explain economic rationales for governmental intervention in foreign trade.
07
OR
(b) Explain the various types of economic integrations with suitable examples 07
Q.3 (a)
Discuss the role of central banks in influencing their exchange rates.
07
(b) What is common market? Discuss features of European Union as a common
market example in brief.
07
OR
Q.3 (a) Discuss the advantages of doing export in foreign market. 07
(b) Define and Differentiate Multi-domestic strategy with International Strategy in
detail with suitable examples
07
Q.4 (a) Discuss the potential obstacles in International Pricing. 07
(b)
Define and differentiate franchising with joint-venture by giving suitable examples
07
OR
Q.4 (a)
Before selecting any country to do business with, which information is scanned by
managers?
07
(b) Explain why companies pursue global sourcing strategies? Give examples 07
Q.5 Goods made in China have established a vast retail network all over India
down to the remotest villages without the help of media hype or publicity
campaigns. The product adaptations by Chinese manufacturers is exemplary.
?Made in China? idols of Hindu gods and goddesses in all shapes, colours and
sizes, even with fitted electronic gadgets and pre-recorded devotional music in
most Indian languages apart from Hindi and Sanskrit, swamp the Indian
markets during festive seasons. China-made idols of god Ganesha during the
Ganpati festival in Maharashtra, goddess Durga during Puja festival in west
Bengal, and goddess Lakshmi and a host of others Indian deities during Diwali
are a common sight. The modus operandi of Chinese manufacturers is to send
to the target market a team of experts who pick up the locally-made items
which are in high demand. The visiting team of china takes back a variety of
samples of locally manufactured popular products. Extesnsive innovation are
made by the chineses manufacturers and similar products are manufactured in
bulk and sold in markets like India at much lower rates than domestically
manufactured items.
A few years back, a team of Chinese experts visited Mumbai to pick sample of
clay Ganesha idols. Back in China, they manufactured Ganesha idols in
different materials such as paper, plastic, fibre and glass, innovated them with
latest electronic technology. The customers were delighted to get such
beautifully designed idols at much lower costs. Such good from China are
available in wide ranges in India.
Questions:
1. Discuss international marketing strategy of Chinese manufacturers for
making product adaptations for foreign market.
2. Discuss the cultural and religious reasons for companies to alter their
products to fit the needs of customers in light of this case
14
OR
Q.5 India?s leading IT company, Infosys, works with alliance partners with best in
class technologies in specific industries to develop business solutions for its
clients. Infosys alliances can be characterises either - as A Marketing alliance
for jointly developing, selling and delivering business solutions that leverage
Infosys? industry, functional and technical expertise, global delivery model and
the alliance partner?s technology and services or - as a A Technology alliance
in which Infosys works with alliance partner in order to build business and
technical competence in the alliance partner?s technology through training,
14
FirstRanker.com - FirstRanker's Choice
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER? III ? EXAMINATION ? WINTER 2018
Subject Code: 2830006 Date: 06/12/2018
Subject Name: INTERNATIONAL BUSINESS
Time: 10:30 AM To 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Attempt the following Multiple Choice Questions
a. A multidomestic company is:
i) An organisation that attempts to standardise and integrate operations
worldwide in all functional areas.
ii) The same as global company
iii) An organisation with multicounty affiliates, each of which
formulates its own business strategy based on perceived market
differences
iv) An organisation that standardise and integrates operations on a
domestic basis.
b. International business transactions include:
i) Sales
ii) Investments
iii) Transportation
iv) All of the above
c. Which of the following is not a democratic country:
i) USA
ii) France
iii) India
iv) North Korea
d. Current Account records transactions:
i) transaction related to export and import of goods and services
ii) Foreign direct investment flows
iii) portfolio investment inflows and outflows
iv) none of the above
06
e. Special Drawing Rights (SDRs) is:
i) an international reserve asset and the unit of account in which IMF
keeps its financial records
ii) Special voting rights
iii) an exchange rate
iv) none of the above
f. The Marketing mix consists of a set of strategy decisions for the
purpose of satisfying the customers in a target market. These strategy
decisions are in the areas of:
i) product
ii) promotion
iii) pricing
iv) all of the above
Q.1 (B) Explain the following terms:
1) Globalisation
2) Intellectual property rights
3) Spot market
4) Common law system
04
Q.1 (C) Explain parliamentary democracy briefly. 04
Q.2 (a)
Briefly explain different types of economic systems.
07
(b)
Explain economic rationales for governmental intervention in foreign trade.
07
OR
(b) Explain the various types of economic integrations with suitable examples 07
Q.3 (a)
Discuss the role of central banks in influencing their exchange rates.
07
(b) What is common market? Discuss features of European Union as a common
market example in brief.
07
OR
Q.3 (a) Discuss the advantages of doing export in foreign market. 07
(b) Define and Differentiate Multi-domestic strategy with International Strategy in
detail with suitable examples
07
Q.4 (a) Discuss the potential obstacles in International Pricing. 07
(b)
Define and differentiate franchising with joint-venture by giving suitable examples
07
OR
Q.4 (a)
Before selecting any country to do business with, which information is scanned by
managers?
07
(b) Explain why companies pursue global sourcing strategies? Give examples 07
Q.5 Goods made in China have established a vast retail network all over India
down to the remotest villages without the help of media hype or publicity
campaigns. The product adaptations by Chinese manufacturers is exemplary.
?Made in China? idols of Hindu gods and goddesses in all shapes, colours and
sizes, even with fitted electronic gadgets and pre-recorded devotional music in
most Indian languages apart from Hindi and Sanskrit, swamp the Indian
markets during festive seasons. China-made idols of god Ganesha during the
Ganpati festival in Maharashtra, goddess Durga during Puja festival in west
Bengal, and goddess Lakshmi and a host of others Indian deities during Diwali
are a common sight. The modus operandi of Chinese manufacturers is to send
to the target market a team of experts who pick up the locally-made items
which are in high demand. The visiting team of china takes back a variety of
samples of locally manufactured popular products. Extesnsive innovation are
made by the chineses manufacturers and similar products are manufactured in
bulk and sold in markets like India at much lower rates than domestically
manufactured items.
A few years back, a team of Chinese experts visited Mumbai to pick sample of
clay Ganesha idols. Back in China, they manufactured Ganesha idols in
different materials such as paper, plastic, fibre and glass, innovated them with
latest electronic technology. The customers were delighted to get such
beautifully designed idols at much lower costs. Such good from China are
available in wide ranges in India.
Questions:
1. Discuss international marketing strategy of Chinese manufacturers for
making product adaptations for foreign market.
2. Discuss the cultural and religious reasons for companies to alter their
products to fit the needs of customers in light of this case
14
OR
Q.5 India?s leading IT company, Infosys, works with alliance partners with best in
class technologies in specific industries to develop business solutions for its
clients. Infosys alliances can be characterises either - as A Marketing alliance
for jointly developing, selling and delivering business solutions that leverage
Infosys? industry, functional and technical expertise, global delivery model and
the alliance partner?s technology and services or - as a A Technology alliance
in which Infosys works with alliance partner in order to build business and
technical competence in the alliance partner?s technology through training,
14
engagement with alliance partner?s technical support and development teams,
and the development of tools and methodologies
The Infosys? alliance partners include FileNet, IBM, Informatica, Intel, Mantas,
MatrixOne, Microsoft, Oracle, SAP, Pinnacle, Sun Microsystems etc.
Questions:
1. What is Strategic alliance? Discuss the reasons behind such alliances.
2. Discuss major benefits of entering into business alliances by Infosys
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This post was last modified on 19 February 2020