Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Summer 2nd Sem 2820002 Management Information System Mis Previous Question Paper
Seat No.: _____ Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? II - EXAMINATION ? SUMMER 2016
Subject Code: 2820002 Date:18/05/2016
Subject Name: Management Information System (MIS)
Time: 10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Attempt the following Multiple choice questions:
1.Executive Information System provide highly unstructured information to
the ________ level management for long term division
a. Operational b. Bottom
c. Middle d. Top
2. _________ systems keep a track on the daily regular business transactions
of the organization
a. Management-level b. Strategic-level
c. executive information d. operational level
3. A hotel reservation system would be classified as a(n):
a. transaction level b. Management level
c. operational level d. Strategic level
4. The most important reason for failure of MIS is
a. use of improper tools for design
b. Non involvement of end user
c. improper specifications
d. None of the above
5. A technique for identifying individuals uniquely is:
a. RFID b. Biometric identification
c. Phishing d. None of the above
6. __________ is a computer based system that stores and manipulates data
that are viewed from a geographical point or reference
a. Geographical Information System
b. Database System
c. Geographic System
d. Software System
06
(b) Explain the following term:
a. Information System
b. Modem
c. Computer Virus
d. Hacking
04
(c) What is Supply Chain Management? Explain the role of Supply Chain
Management (SCM)
04
Q.2 (a) ?Information System requirement of the various level of management
hierarchy is different?. Elaborate. Describe the various information systems
used at each level.
07
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Page 1 of 4
Seat No.: _____ Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? II - EXAMINATION ? SUMMER 2016
Subject Code: 2820002 Date:18/05/2016
Subject Name: Management Information System (MIS)
Time: 10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Attempt the following Multiple choice questions:
1.Executive Information System provide highly unstructured information to
the ________ level management for long term division
a. Operational b. Bottom
c. Middle d. Top
2. _________ systems keep a track on the daily regular business transactions
of the organization
a. Management-level b. Strategic-level
c. executive information d. operational level
3. A hotel reservation system would be classified as a(n):
a. transaction level b. Management level
c. operational level d. Strategic level
4. The most important reason for failure of MIS is
a. use of improper tools for design
b. Non involvement of end user
c. improper specifications
d. None of the above
5. A technique for identifying individuals uniquely is:
a. RFID b. Biometric identification
c. Phishing d. None of the above
6. __________ is a computer based system that stores and manipulates data
that are viewed from a geographical point or reference
a. Geographical Information System
b. Database System
c. Geographic System
d. Software System
06
(b) Explain the following term:
a. Information System
b. Modem
c. Computer Virus
d. Hacking
04
(c) What is Supply Chain Management? Explain the role of Supply Chain
Management (SCM)
04
Q.2 (a) ?Information System requirement of the various level of management
hierarchy is different?. Elaborate. Describe the various information systems
used at each level.
07
Page 2 of 4
(b) Write short notes (any two):
(i) Bluetooth
(ii) Fiber optics
(iii) Wi-Fi
07
OR
(b) Define Expert System. Explain how does it work and how it is useful in
businesses.
07
Q.3 (a) With reference to Michael Porter?s five forces model, explain how businesses
can use information system to apply competitive strategies.
07
(b) What is a Decision Support System? Explain the characteristics of Decision
Support System?
07
OR
Q.3 (a) What are generic components of any telecommunication network? Explain in
detail various types of telecommunication networks.
07
(b) Describe the roles of firewalls, intrusion detection systems and antivirus
software in promoting security.
07
Q.4 (a) What is Intranet? What is the business value driving so many companies to
install intranets rapidly throughout their organizations?
07
(b) Describe three major Enterprise applications. 07
OR
Q.4 (a) ERP systems are often difficult to implement. What are the factors critical for
its successful implementation?
07
Q.4 (b) Is there an ethical crisis in business today? What role does information
technology play in unethical business practices?
07
Q.5 (a) Case Study:
Wireless operators, credit card companies and retailers are working on a
technology that allows customers to purchase items by using their cell phones.
For example, a customer could purchase a can of soda by dialing a telephone
number on the dispensing machine and have the charge for the soda show up
on the customer?s cell phone bill. Working prototypes are currently in use in
South Korea, Japan and Europe.
The ability to change items to a cell phone has significant business potential
because, unlike in the United States, credit cards are not nearly as popular in
other countries. In Japan and China, for example people are much more likely
to have a cell phone than a credit card.
Japanese consumers use credit cards for only 5.6 percent of their personal
spending compared with 33 percent of U.S. consumer spending.
The payoff for credit card companies and cell phone operators from this
technology could be enormous. By associating a credit card with a cell phone,
banks and credit card companies hope to persuade consumers to buy products,
such as soda, with their cell phones instead of pocket change. Of course, they
will reap transaction fees for each transaction. Mobile phone operators see the
technology as a way to increase traffic on their networks as well as to position
cell phones as an event more useful and, thus, essential device for consumers.
Retailers envision easier transactions also leading to more sales.
14
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Page 1 of 4
Seat No.: _____ Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? II - EXAMINATION ? SUMMER 2016
Subject Code: 2820002 Date:18/05/2016
Subject Name: Management Information System (MIS)
Time: 10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Attempt the following Multiple choice questions:
1.Executive Information System provide highly unstructured information to
the ________ level management for long term division
a. Operational b. Bottom
c. Middle d. Top
2. _________ systems keep a track on the daily regular business transactions
of the organization
a. Management-level b. Strategic-level
c. executive information d. operational level
3. A hotel reservation system would be classified as a(n):
a. transaction level b. Management level
c. operational level d. Strategic level
4. The most important reason for failure of MIS is
a. use of improper tools for design
b. Non involvement of end user
c. improper specifications
d. None of the above
5. A technique for identifying individuals uniquely is:
a. RFID b. Biometric identification
c. Phishing d. None of the above
6. __________ is a computer based system that stores and manipulates data
that are viewed from a geographical point or reference
a. Geographical Information System
b. Database System
c. Geographic System
d. Software System
06
(b) Explain the following term:
a. Information System
b. Modem
c. Computer Virus
d. Hacking
04
(c) What is Supply Chain Management? Explain the role of Supply Chain
Management (SCM)
04
Q.2 (a) ?Information System requirement of the various level of management
hierarchy is different?. Elaborate. Describe the various information systems
used at each level.
07
Page 2 of 4
(b) Write short notes (any two):
(i) Bluetooth
(ii) Fiber optics
(iii) Wi-Fi
07
OR
(b) Define Expert System. Explain how does it work and how it is useful in
businesses.
07
Q.3 (a) With reference to Michael Porter?s five forces model, explain how businesses
can use information system to apply competitive strategies.
07
(b) What is a Decision Support System? Explain the characteristics of Decision
Support System?
07
OR
Q.3 (a) What are generic components of any telecommunication network? Explain in
detail various types of telecommunication networks.
07
(b) Describe the roles of firewalls, intrusion detection systems and antivirus
software in promoting security.
07
Q.4 (a) What is Intranet? What is the business value driving so many companies to
install intranets rapidly throughout their organizations?
07
(b) Describe three major Enterprise applications. 07
OR
Q.4 (a) ERP systems are often difficult to implement. What are the factors critical for
its successful implementation?
07
Q.4 (b) Is there an ethical crisis in business today? What role does information
technology play in unethical business practices?
07
Q.5 (a) Case Study:
Wireless operators, credit card companies and retailers are working on a
technology that allows customers to purchase items by using their cell phones.
For example, a customer could purchase a can of soda by dialing a telephone
number on the dispensing machine and have the charge for the soda show up
on the customer?s cell phone bill. Working prototypes are currently in use in
South Korea, Japan and Europe.
The ability to change items to a cell phone has significant business potential
because, unlike in the United States, credit cards are not nearly as popular in
other countries. In Japan and China, for example people are much more likely
to have a cell phone than a credit card.
Japanese consumers use credit cards for only 5.6 percent of their personal
spending compared with 33 percent of U.S. consumer spending.
The payoff for credit card companies and cell phone operators from this
technology could be enormous. By associating a credit card with a cell phone,
banks and credit card companies hope to persuade consumers to buy products,
such as soda, with their cell phones instead of pocket change. Of course, they
will reap transaction fees for each transaction. Mobile phone operators see the
technology as a way to increase traffic on their networks as well as to position
cell phones as an event more useful and, thus, essential device for consumers.
Retailers envision easier transactions also leading to more sales.
14
Page 3 of 4
MasterCard International and Nokia are currently testing a cell phone credit
card for the U.S. market. The phones have a special chip programmed with the
user?s credit card information and a radio frequency transmitting circuit.
Consumers can simply tap their phone on a special device at a checkout
counter equipped with a receiving device that costs the retailer about &80.
Betsy Foran-Owens, Vice president for Product Services at MasterCard
International, commented that with this technology, ?You don?t even have to
get off your phone to pay. You can just tap this thing down at the register?.
She also noted, ?If you?re not going to carry cash amount, what are you going
to carry? Your mobile phone.?
The only players who might not look favorably on the technology are the
traditional telephone companies, who must certainly view the technology as
just one more threat to their traditional telephone business.
Questions:
1. Do you view this technology as a potential threat to traditional telephone
companies? If so, what counterstrategies could traditional telephone
companies adopt to prepare for this technology?
2. Describe the value chain of the business of using cell phones as a payment
method.
3. Using Porter?s Five Forces describe the barriers to entry for this new
technology
OR
Q.5 (a) Case Study:
Saab Cars USA imports more than 37,000 Saab sedans, convertibles, and
wagons annually and distributes the cars to 220 U.S. delegates. Saab competes
in the premium automotives market, and its primary rivals attract customers
through aggressive marketing campaigns, reduced prices, and in expensive
financing. Saab decided that the answer to beating its competition was not to
spend capital on additional advertising, but to invest in Siebel Automotives, a
customer relationship management system.
Until recently, the company communicated with its customers through three
primary channels (1) dealer network, (2) customer assistance centre, (3) lead
management centre. Traditionally, each channel maintained its own customer
database and this splintered approach to managing customer information
caused numerous problems for the company. For example, a prospective
customer might receive a direct mail piece from Saab one week, then an e-
mail with an unrelated offer from a third-party marketing vendor the next
week. The local dealer might not know of either activity, and therefore might
deliver an ineffective pitch when the customer visited the showroom that
weekend. Al Fontova, direct marketing manager with Saab Cars USA, stated
he hdd over 3 million customer records and 55 files at three different vendors.
Analysing this information in aggregate was complicated, in efficient, and
costly.
Saab required a solution that would provide a consolidated customer view
from all three touchpoints. In 2002, Saab implemented Siebel CRM solution,
which provided Saab?s call centre employees with a 360-degree view of each
customer, including prior service-related questions and all the marketing
communications they have received. Known internally as ?TouchPoint?, the
Siebel application provides Saab?s dealers with a powerful Web-based
14
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Page 1 of 4
Seat No.: _____ Enrolment No.______
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA - SEMESTER ? II - EXAMINATION ? SUMMER 2016
Subject Code: 2820002 Date:18/05/2016
Subject Name: Management Information System (MIS)
Time: 10:30 AM to 01:30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Attempt the following Multiple choice questions:
1.Executive Information System provide highly unstructured information to
the ________ level management for long term division
a. Operational b. Bottom
c. Middle d. Top
2. _________ systems keep a track on the daily regular business transactions
of the organization
a. Management-level b. Strategic-level
c. executive information d. operational level
3. A hotel reservation system would be classified as a(n):
a. transaction level b. Management level
c. operational level d. Strategic level
4. The most important reason for failure of MIS is
a. use of improper tools for design
b. Non involvement of end user
c. improper specifications
d. None of the above
5. A technique for identifying individuals uniquely is:
a. RFID b. Biometric identification
c. Phishing d. None of the above
6. __________ is a computer based system that stores and manipulates data
that are viewed from a geographical point or reference
a. Geographical Information System
b. Database System
c. Geographic System
d. Software System
06
(b) Explain the following term:
a. Information System
b. Modem
c. Computer Virus
d. Hacking
04
(c) What is Supply Chain Management? Explain the role of Supply Chain
Management (SCM)
04
Q.2 (a) ?Information System requirement of the various level of management
hierarchy is different?. Elaborate. Describe the various information systems
used at each level.
07
Page 2 of 4
(b) Write short notes (any two):
(i) Bluetooth
(ii) Fiber optics
(iii) Wi-Fi
07
OR
(b) Define Expert System. Explain how does it work and how it is useful in
businesses.
07
Q.3 (a) With reference to Michael Porter?s five forces model, explain how businesses
can use information system to apply competitive strategies.
07
(b) What is a Decision Support System? Explain the characteristics of Decision
Support System?
07
OR
Q.3 (a) What are generic components of any telecommunication network? Explain in
detail various types of telecommunication networks.
07
(b) Describe the roles of firewalls, intrusion detection systems and antivirus
software in promoting security.
07
Q.4 (a) What is Intranet? What is the business value driving so many companies to
install intranets rapidly throughout their organizations?
07
(b) Describe three major Enterprise applications. 07
OR
Q.4 (a) ERP systems are often difficult to implement. What are the factors critical for
its successful implementation?
07
Q.4 (b) Is there an ethical crisis in business today? What role does information
technology play in unethical business practices?
07
Q.5 (a) Case Study:
Wireless operators, credit card companies and retailers are working on a
technology that allows customers to purchase items by using their cell phones.
For example, a customer could purchase a can of soda by dialing a telephone
number on the dispensing machine and have the charge for the soda show up
on the customer?s cell phone bill. Working prototypes are currently in use in
South Korea, Japan and Europe.
The ability to change items to a cell phone has significant business potential
because, unlike in the United States, credit cards are not nearly as popular in
other countries. In Japan and China, for example people are much more likely
to have a cell phone than a credit card.
Japanese consumers use credit cards for only 5.6 percent of their personal
spending compared with 33 percent of U.S. consumer spending.
The payoff for credit card companies and cell phone operators from this
technology could be enormous. By associating a credit card with a cell phone,
banks and credit card companies hope to persuade consumers to buy products,
such as soda, with their cell phones instead of pocket change. Of course, they
will reap transaction fees for each transaction. Mobile phone operators see the
technology as a way to increase traffic on their networks as well as to position
cell phones as an event more useful and, thus, essential device for consumers.
Retailers envision easier transactions also leading to more sales.
14
Page 3 of 4
MasterCard International and Nokia are currently testing a cell phone credit
card for the U.S. market. The phones have a special chip programmed with the
user?s credit card information and a radio frequency transmitting circuit.
Consumers can simply tap their phone on a special device at a checkout
counter equipped with a receiving device that costs the retailer about &80.
Betsy Foran-Owens, Vice president for Product Services at MasterCard
International, commented that with this technology, ?You don?t even have to
get off your phone to pay. You can just tap this thing down at the register?.
She also noted, ?If you?re not going to carry cash amount, what are you going
to carry? Your mobile phone.?
The only players who might not look favorably on the technology are the
traditional telephone companies, who must certainly view the technology as
just one more threat to their traditional telephone business.
Questions:
1. Do you view this technology as a potential threat to traditional telephone
companies? If so, what counterstrategies could traditional telephone
companies adopt to prepare for this technology?
2. Describe the value chain of the business of using cell phones as a payment
method.
3. Using Porter?s Five Forces describe the barriers to entry for this new
technology
OR
Q.5 (a) Case Study:
Saab Cars USA imports more than 37,000 Saab sedans, convertibles, and
wagons annually and distributes the cars to 220 U.S. delegates. Saab competes
in the premium automotives market, and its primary rivals attract customers
through aggressive marketing campaigns, reduced prices, and in expensive
financing. Saab decided that the answer to beating its competition was not to
spend capital on additional advertising, but to invest in Siebel Automotives, a
customer relationship management system.
Until recently, the company communicated with its customers through three
primary channels (1) dealer network, (2) customer assistance centre, (3) lead
management centre. Traditionally, each channel maintained its own customer
database and this splintered approach to managing customer information
caused numerous problems for the company. For example, a prospective
customer might receive a direct mail piece from Saab one week, then an e-
mail with an unrelated offer from a third-party marketing vendor the next
week. The local dealer might not know of either activity, and therefore might
deliver an ineffective pitch when the customer visited the showroom that
weekend. Al Fontova, direct marketing manager with Saab Cars USA, stated
he hdd over 3 million customer records and 55 files at three different vendors.
Analysing this information in aggregate was complicated, in efficient, and
costly.
Saab required a solution that would provide a consolidated customer view
from all three touchpoints. In 2002, Saab implemented Siebel CRM solution,
which provided Saab?s call centre employees with a 360-degree view of each
customer, including prior service-related questions and all the marketing
communications they have received. Known internally as ?TouchPoint?, the
Siebel application provides Saab?s dealers with a powerful Web-based
14
Page 4 of 4
solution for coordinating sales and marketing activities. These tracking
capabilities enable Saab to measure the sales results of specific leads,
recommend more efficient selling techniques, and target its leads more
precisely in the future. Using Siebel Automotive, Saab receive the following
benefits:
? Direct marketing costs decreased by 5 percent
? Lead follow-up increased from 38 percent to 50 percent
? Customer satisfaction increased from 69 percent to 75 percent
? Saab gained a single view of its customers across multiple channels
Questions:
1. Explain how implementing a CRM system enabled Saab to gain a
competitive advantage.
2. Estimate the potential impact to Saab?s business if it had not implemented a
CRM system.
3. What additional benefits could Saab receive from implementing a supply
chain management system?
*************
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This post was last modified on 19 February 2020