Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Summer 1st Sem 2810003 Managerial Communication Mc Previous Question Paper
Page 1 of 3
Seat No.: _____________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER-I EXAMINATION - SUMMER-2016
Subject Code: 2810003 Date: 19/05/2015
Subject Name: Managerial Communication (MC)
Time: 10.30 am to 01.30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Select the most appropriate answer from the given choices.
06
1. The communication process involves all of the following except:
(a) Decoding (b) Receiver
(c) Noise (d) Performing
2. Timely and informal communication is:
(a) Oral (b) Direct
(c) Written (d) Informal
3. Which of the following is not a form of non-verbal communication
(a) Proxemics (b) Kinesics
(c) Posters (d) Object language
4. The principles of effective writing include:
(a) Clarity (b) Brevity, Clarity and Accuracy
(c) Brevity (d) Accuracy
5. The three major elements of presentation do not include
(a) Visual aids (b) A presenter
(c) An audience (d) Specific content
6. Reading out a presentation is:
(a) Allowed (b) Helpful
(c) Dull (d) Not Allowed
Q.1 (B) Define following terms in short. 04
1. Paralanguage
2. Informative Listening
3. Minutes
4. Conference
Q.1 (C) List out any four situations in which proposals may be prepared in business. 04
Q.2 (A) Describe various electronic media tools available for business communication. 07
(B) You are sales manager of reputed pharmaceutical company. Your company has
recently launched a new medicine for cardiovascular diseases. You are planning to
hold conference for doctors of your area to inform them about this drug. Write
steps to effectively manage this conference.
07
OR
(B) You are a Country Manager for a multinational company and about to interview a
candidate over phone. Do you think, telephonic interview will differ from a
normal interview in terms of preparations required (From your end) and choice of
questions? Discuss, type of questions you will ask to candidate.
07
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Page 1 of 3
Seat No.: _____________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER-I EXAMINATION - SUMMER-2016
Subject Code: 2810003 Date: 19/05/2015
Subject Name: Managerial Communication (MC)
Time: 10.30 am to 01.30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Select the most appropriate answer from the given choices.
06
1. The communication process involves all of the following except:
(a) Decoding (b) Receiver
(c) Noise (d) Performing
2. Timely and informal communication is:
(a) Oral (b) Direct
(c) Written (d) Informal
3. Which of the following is not a form of non-verbal communication
(a) Proxemics (b) Kinesics
(c) Posters (d) Object language
4. The principles of effective writing include:
(a) Clarity (b) Brevity, Clarity and Accuracy
(c) Brevity (d) Accuracy
5. The three major elements of presentation do not include
(a) Visual aids (b) A presenter
(c) An audience (d) Specific content
6. Reading out a presentation is:
(a) Allowed (b) Helpful
(c) Dull (d) Not Allowed
Q.1 (B) Define following terms in short. 04
1. Paralanguage
2. Informative Listening
3. Minutes
4. Conference
Q.1 (C) List out any four situations in which proposals may be prepared in business. 04
Q.2 (A) Describe various electronic media tools available for business communication. 07
(B) You are sales manager of reputed pharmaceutical company. Your company has
recently launched a new medicine for cardiovascular diseases. You are planning to
hold conference for doctors of your area to inform them about this drug. Write
steps to effectively manage this conference.
07
OR
(B) You are a Country Manager for a multinational company and about to interview a
candidate over phone. Do you think, telephonic interview will differ from a
normal interview in terms of preparations required (From your end) and choice of
questions? Discuss, type of questions you will ask to candidate.
07
Page 2 of 3
Q.3 (A) Discuss seven C?s of effective communication. 07
(B) Your company Kitchenking, which manufactures kitchen appliances, has been
awarded a prestigious quality award for both product design and service delivery.
You are the CEO of the company and want to communicate this information to all
the employees of the company. You would also like to use this opportunity to
motivate the employees to continue with the good work. Write an interoffice
memo with a suitable message.
07
OR
Q.3 (A) ?Leader?s role is crucial in leading effective meeting? Discuss. 07
(B) You have got a complaint from a customer who had purchased a pair of jeans
from your store. Vijay, the customer, claims that counter sales had assured him of
the good quality of the jeans. However, after one wash itself, the color bled, and
worse still, some other clothes that were in the washing machine with the jeans
also got ruined. A huge claim to cover the expenses of all the damaged clothes is
being demanded. Reply to Vijay with appropriate letter.
07
Q.4 (A) Describe the barriers to effective listening. Provide the guidelines to overcome
them.
07
(B) Draft an application in response to the following, advertisement:
Wanted sales Representative, Willing to travel extensively to sell our new
Detergent in Ahmedabad and Kheda Districts. Salary Commensurate with
qualifications and experience. Write an application without resume.
07
OR
Q.4 (A) Describe some methods of improving the listening ability of person. 07
(B) Your company has a number of facilities for women employees to help them
balance their professional and home responsibilities. You have found that the
measures have not only raised the morale of all but also improved productivity.
You want to now start a child day care center in the factory where these women
work. Writer a proposal to your top management with all the details required for
implementation of the day care center.
07
Q.5 Carefully read the case and answers the questions given at the end.
Mr and Mrs Basu went to Woodland?s apparel section to buy a Jacket. Mr Basu
did not read the price tag on the piece he had selected. While making the payment,
he asked for the price at the counter. The answer was? Rs 950?.
Meanwhile, Mrs Basu, who was still shopping, came back and joined her husband.
She was glad that he had selected a nice black jacket for himself. She pointed out
that there was a 25% discount on that item. The person at the billing counter nods
his head in agreement. Mr Basu was thrilled to hear that. ?That means the price of
this Jacket is just Rs.645. That?s fantastic,? said Mr Basu. He decided to buy
another jacket in green.
In no time, he returned with the second jacket and asked the salesperson to pack
both. When he received the cash memo for payment, he was surprised to find that
he had to pay Rs. 1900 and not Rs. 1290 as he had expected.
Mr Basu could hardly reconcile himself to the fact that the salesperson had first
quoted the discounted price that is Rs. 950. But the original price printed on the
price tag was Rs. 1225.
Questions.
1. Identify the three sources of Mr Basu?s information about the price of the
Jacket.
2. What should Mr Basu have done to avoid the misunderstanding?
14
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Page 1 of 3
Seat No.: _____________ Enrolment No.___________________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA SEMESTER-I EXAMINATION - SUMMER-2016
Subject Code: 2810003 Date: 19/05/2015
Subject Name: Managerial Communication (MC)
Time: 10.30 am to 01.30 pm Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (A) Select the most appropriate answer from the given choices.
06
1. The communication process involves all of the following except:
(a) Decoding (b) Receiver
(c) Noise (d) Performing
2. Timely and informal communication is:
(a) Oral (b) Direct
(c) Written (d) Informal
3. Which of the following is not a form of non-verbal communication
(a) Proxemics (b) Kinesics
(c) Posters (d) Object language
4. The principles of effective writing include:
(a) Clarity (b) Brevity, Clarity and Accuracy
(c) Brevity (d) Accuracy
5. The three major elements of presentation do not include
(a) Visual aids (b) A presenter
(c) An audience (d) Specific content
6. Reading out a presentation is:
(a) Allowed (b) Helpful
(c) Dull (d) Not Allowed
Q.1 (B) Define following terms in short. 04
1. Paralanguage
2. Informative Listening
3. Minutes
4. Conference
Q.1 (C) List out any four situations in which proposals may be prepared in business. 04
Q.2 (A) Describe various electronic media tools available for business communication. 07
(B) You are sales manager of reputed pharmaceutical company. Your company has
recently launched a new medicine for cardiovascular diseases. You are planning to
hold conference for doctors of your area to inform them about this drug. Write
steps to effectively manage this conference.
07
OR
(B) You are a Country Manager for a multinational company and about to interview a
candidate over phone. Do you think, telephonic interview will differ from a
normal interview in terms of preparations required (From your end) and choice of
questions? Discuss, type of questions you will ask to candidate.
07
Page 2 of 3
Q.3 (A) Discuss seven C?s of effective communication. 07
(B) Your company Kitchenking, which manufactures kitchen appliances, has been
awarded a prestigious quality award for both product design and service delivery.
You are the CEO of the company and want to communicate this information to all
the employees of the company. You would also like to use this opportunity to
motivate the employees to continue with the good work. Write an interoffice
memo with a suitable message.
07
OR
Q.3 (A) ?Leader?s role is crucial in leading effective meeting? Discuss. 07
(B) You have got a complaint from a customer who had purchased a pair of jeans
from your store. Vijay, the customer, claims that counter sales had assured him of
the good quality of the jeans. However, after one wash itself, the color bled, and
worse still, some other clothes that were in the washing machine with the jeans
also got ruined. A huge claim to cover the expenses of all the damaged clothes is
being demanded. Reply to Vijay with appropriate letter.
07
Q.4 (A) Describe the barriers to effective listening. Provide the guidelines to overcome
them.
07
(B) Draft an application in response to the following, advertisement:
Wanted sales Representative, Willing to travel extensively to sell our new
Detergent in Ahmedabad and Kheda Districts. Salary Commensurate with
qualifications and experience. Write an application without resume.
07
OR
Q.4 (A) Describe some methods of improving the listening ability of person. 07
(B) Your company has a number of facilities for women employees to help them
balance their professional and home responsibilities. You have found that the
measures have not only raised the morale of all but also improved productivity.
You want to now start a child day care center in the factory where these women
work. Writer a proposal to your top management with all the details required for
implementation of the day care center.
07
Q.5 Carefully read the case and answers the questions given at the end.
Mr and Mrs Basu went to Woodland?s apparel section to buy a Jacket. Mr Basu
did not read the price tag on the piece he had selected. While making the payment,
he asked for the price at the counter. The answer was? Rs 950?.
Meanwhile, Mrs Basu, who was still shopping, came back and joined her husband.
She was glad that he had selected a nice black jacket for himself. She pointed out
that there was a 25% discount on that item. The person at the billing counter nods
his head in agreement. Mr Basu was thrilled to hear that. ?That means the price of
this Jacket is just Rs.645. That?s fantastic,? said Mr Basu. He decided to buy
another jacket in green.
In no time, he returned with the second jacket and asked the salesperson to pack
both. When he received the cash memo for payment, he was surprised to find that
he had to pay Rs. 1900 and not Rs. 1290 as he had expected.
Mr Basu could hardly reconcile himself to the fact that the salesperson had first
quoted the discounted price that is Rs. 950. But the original price printed on the
price tag was Rs. 1225.
Questions.
1. Identify the three sources of Mr Basu?s information about the price of the
Jacket.
2. What should Mr Basu have done to avoid the misunderstanding?
14
Page 3 of 3
3. Who is to blame for this communication gap? Why?
OR
Q.5 Carefully read the case and answers the questions given at the end.
Prittania Biscuits is located in an industrial area. The biscuits factory employs
labor on a daily basis. The management does not follow statutory regulations and
are able to get away with violations by keeping the concerned inspectors in good
books.
The factory has a designated room to which employees are periodically called
either to hire or to fire. As a part of National Safety Day, The Industries
Association, of which the Prittania Biscuits is a member, decided to celebrate
collectively at a central place. Each of the members was given specific tasks.
The Personnel Manager, Prittania Biscuits, desired to consult the supervisors and
to inform everybody through them about the safety day celebrations. HE sent a
memo requesting them to be present in the room meant for hiring and firing. As
soon as the supervisors read the memo they all got panicky thinking that now it
was their turn to get fired. They started having ?hush-hush? consultations. The
workers also learnt about it and since they had a lot of score to settle with the
management, they extended their sympathy and support to the supervisors. As a
consequence everybody stop working and the factory came to grinding holt.
In the meantime, the personnel manager was unaware of the developments and
when he came to know of it. He went immediately and tried to convince the
supervisors about the purpose of inviting them and the reason why that particular
room was chosen. The Personnel Manager had selected the room because no other
room was available. But the supervisors and the workers were in no mood to
listen.
The Managing Director, who rushed to the factory on hearing about the strike, also
couldn?t convince the workers.
The matter was referred to the Government labor department. The inquiry resulted
in all irregularities of the factory getting exposed and imposition of heavy
penalties. The Personnel Manager was kicked out. The factory reopened after
prolonged negotiations and settlements.
Questions.
1. Identify the communications barriers in the case.
2. Identify the flows of communication in Prittania Biscuits.
3. What role did grapevine play in Prittania Biscuits?
14
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This post was last modified on 19 February 2020