Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2016 Summer 4th Sem 2840402 Strategic Information Technology Management Previous Question Paper
Seat No.: Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER - IV ? EXAMINATION ? SUMMER 2016
Subject Code: 2840402
Date: 0 7 / 0 5 / 2 0 1 6
Subject Name: Strategic Information Technology Management
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) 06
1. The set of processes developed in an organization to create, gather, store, transfer, and
apply knowledge, best describes:
A. Organizational Learning B. Business Process Reengineering
C. Knowledge Management D. Knowledge Asset
2. What is at the heart of any ERP system?
A. Information B. Employees
C. Customers D. Database
3. A data warehouse is which of the following?
A. Contains numerous naming
conventions and formats
B. Organized around important subject
areas
C. Can be updated by end
users
D. Contains only current data
4. Which of the following systems helps you with making a decision about a non-
structured problem?
A. Artificial Intelligence B. Neural Network
C. Genetic Algorithm D. Decision Support System
5. Most individuals are familiar with which form of e-commerce?
A. B2C B. B2B
C. C2B D. C2C
6. Which of the following is not a function of DBA?
A. Routine Maintenance B. Schema Definition
C. Network Maintenance D. Authorization for data access
Q.1 (b) Define followings:
1) DSS 2) Knowledge Management 3) DBMS 4) LAN
04
(c) Differentiate between Wi-Fi and Bluetooth. 04
Q.2 (a) Discuss positive and negative impact of an Information System (IS). 07
Q.2 (b) What is the meaning of BPR? Explain the steps for its implementation. 07
OR
(b) Explain in brief, Data Warehousing and Data Mining. 07
Q.3 (a) Explain advantages and disadvantages of Mobile commerce. 07
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1
Seat No.: Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER - IV ? EXAMINATION ? SUMMER 2016
Subject Code: 2840402
Date: 0 7 / 0 5 / 2 0 1 6
Subject Name: Strategic Information Technology Management
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) 06
1. The set of processes developed in an organization to create, gather, store, transfer, and
apply knowledge, best describes:
A. Organizational Learning B. Business Process Reengineering
C. Knowledge Management D. Knowledge Asset
2. What is at the heart of any ERP system?
A. Information B. Employees
C. Customers D. Database
3. A data warehouse is which of the following?
A. Contains numerous naming
conventions and formats
B. Organized around important subject
areas
C. Can be updated by end
users
D. Contains only current data
4. Which of the following systems helps you with making a decision about a non-
structured problem?
A. Artificial Intelligence B. Neural Network
C. Genetic Algorithm D. Decision Support System
5. Most individuals are familiar with which form of e-commerce?
A. B2C B. B2B
C. C2B D. C2C
6. Which of the following is not a function of DBA?
A. Routine Maintenance B. Schema Definition
C. Network Maintenance D. Authorization for data access
Q.1 (b) Define followings:
1) DSS 2) Knowledge Management 3) DBMS 4) LAN
04
(c) Differentiate between Wi-Fi and Bluetooth. 04
Q.2 (a) Discuss positive and negative impact of an Information System (IS). 07
Q.2 (b) What is the meaning of BPR? Explain the steps for its implementation. 07
OR
(b) Explain in brief, Data Warehousing and Data Mining. 07
Q.3 (a) Explain advantages and disadvantages of Mobile commerce. 07
2
(b) Write a short note on ?CRM?. 07
OR
Q.3 (a) What do you mean by e-Commerce? Explain various models of e-
Commerce.
07
(b) Is Ethics really important in implementation of IT in a company?
Discuss with examples.
07
Q.4 (a) Explain the advantages and disadvantages of Database Management
System.
07
(b) Define ERP. Discuss evolution of ERP. Give some examples of ERP. 07
OR
Q.4 (a) What are different types of Knowledge? How Knowledge
Management is useful to an organization?
07
(b) What is Information privacy policy? Explain the various points that an
organization should keep in mind to create information privacy policy.
07
Q.5
14
Terry Anderson is the CIO for Chicago Scientific, a company that manufactures and
distributes scientific instruments for weather forecasting, among other products. Chicago
Scientific makes a series of electronic recording barometers and thermometers. It also has a
complete home weather station that includes instruments to tell wind direction and speed as
well as humidity, air pressure, and temperature. The company sells through a number of
outlets including a variety of catalogs, marine stores, and home centers.
Terry found a disorganized systems effort when he arrived, including a variety of PCs and a
medium-sized computer. After a six-month study, Terry and a task force of managers decided
that they should implement parts of an ERP system, and selected Oracle as the vendor.
Chicago Scientific will start with Oracle financials, and then expand to some of the company?s
other ERP modules. He wants the first part of the implementation to go well so that everyone
in the company will gain confidence in the strategy and package.
Terry has a number of concerns about the project, ?In many respects implementing a package
is more risky than a custom system. With a custom system we always tried to design what our
users wanted, now they have to adapt to the package. Also, with a custom system, it took some
time to do the design and implement it ? with a package we are ready to go right away.?
Questions:
1. How should Anderson and Chicago Scientific control the ERP implementation project?
2. What kinds of tools are available to assist a project manager with the kind of task?
3. How do you justify taking time and resources from the project in order to use a
management tool?
OR
Q.5 14
In one study, David worked with a group of consultants to understand how groupware
supported their activities. The consultants were supposed to use Lotus Notes to help manage
knowledge developed on their projects. The consulting firm was large and wanted to have a
knowledge base that recorded clients? experiences. When a new client approached the firm,
the idea was that a consultant could search the knowledge base and find out whether any other
consultants had worked on a similar engagement. Because the consulting firm is selling
knowledge and expertise, having access to knowledge developed throughout the firm could
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1
Seat No.: Enrolment No.
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER - IV ? EXAMINATION ? SUMMER 2016
Subject Code: 2840402
Date: 0 7 / 0 5 / 2 0 1 6
Subject Name: Strategic Information Technology Management
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) 06
1. The set of processes developed in an organization to create, gather, store, transfer, and
apply knowledge, best describes:
A. Organizational Learning B. Business Process Reengineering
C. Knowledge Management D. Knowledge Asset
2. What is at the heart of any ERP system?
A. Information B. Employees
C. Customers D. Database
3. A data warehouse is which of the following?
A. Contains numerous naming
conventions and formats
B. Organized around important subject
areas
C. Can be updated by end
users
D. Contains only current data
4. Which of the following systems helps you with making a decision about a non-
structured problem?
A. Artificial Intelligence B. Neural Network
C. Genetic Algorithm D. Decision Support System
5. Most individuals are familiar with which form of e-commerce?
A. B2C B. B2B
C. C2B D. C2C
6. Which of the following is not a function of DBA?
A. Routine Maintenance B. Schema Definition
C. Network Maintenance D. Authorization for data access
Q.1 (b) Define followings:
1) DSS 2) Knowledge Management 3) DBMS 4) LAN
04
(c) Differentiate between Wi-Fi and Bluetooth. 04
Q.2 (a) Discuss positive and negative impact of an Information System (IS). 07
Q.2 (b) What is the meaning of BPR? Explain the steps for its implementation. 07
OR
(b) Explain in brief, Data Warehousing and Data Mining. 07
Q.3 (a) Explain advantages and disadvantages of Mobile commerce. 07
2
(b) Write a short note on ?CRM?. 07
OR
Q.3 (a) What do you mean by e-Commerce? Explain various models of e-
Commerce.
07
(b) Is Ethics really important in implementation of IT in a company?
Discuss with examples.
07
Q.4 (a) Explain the advantages and disadvantages of Database Management
System.
07
(b) Define ERP. Discuss evolution of ERP. Give some examples of ERP. 07
OR
Q.4 (a) What are different types of Knowledge? How Knowledge
Management is useful to an organization?
07
(b) What is Information privacy policy? Explain the various points that an
organization should keep in mind to create information privacy policy.
07
Q.5
14
Terry Anderson is the CIO for Chicago Scientific, a company that manufactures and
distributes scientific instruments for weather forecasting, among other products. Chicago
Scientific makes a series of electronic recording barometers and thermometers. It also has a
complete home weather station that includes instruments to tell wind direction and speed as
well as humidity, air pressure, and temperature. The company sells through a number of
outlets including a variety of catalogs, marine stores, and home centers.
Terry found a disorganized systems effort when he arrived, including a variety of PCs and a
medium-sized computer. After a six-month study, Terry and a task force of managers decided
that they should implement parts of an ERP system, and selected Oracle as the vendor.
Chicago Scientific will start with Oracle financials, and then expand to some of the company?s
other ERP modules. He wants the first part of the implementation to go well so that everyone
in the company will gain confidence in the strategy and package.
Terry has a number of concerns about the project, ?In many respects implementing a package
is more risky than a custom system. With a custom system we always tried to design what our
users wanted, now they have to adapt to the package. Also, with a custom system, it took some
time to do the design and implement it ? with a package we are ready to go right away.?
Questions:
1. How should Anderson and Chicago Scientific control the ERP implementation project?
2. What kinds of tools are available to assist a project manager with the kind of task?
3. How do you justify taking time and resources from the project in order to use a
management tool?
OR
Q.5 14
In one study, David worked with a group of consultants to understand how groupware
supported their activities. The consultants were supposed to use Lotus Notes to help manage
knowledge developed on their projects. The consulting firm was large and wanted to have a
knowledge base that recorded clients? experiences. When a new client approached the firm,
the idea was that a consultant could search the knowledge base and find out whether any other
consultants had worked on a similar engagement. Because the consulting firm is selling
knowledge and expertise, having access to knowledge developed throughout the firm could
3
be especially valuable in selling and executing assignments for clients.
It turned out that the Notes application was not as successful as management had hoped. A
lot of junior consultants did not use the system heavily, and they certainly did not use it to its
potential. Although many factors affect how people use systems, David concluded that the
firm rewarded consultants for individual success, but the Notes system benefited groups, not
individuals. For a junior consultant, the system provided few benefits, and using it did not
advance an individual?s career.
Questions:
1. What kind of incentives do managers need to create for knowledge management systems
to be successful?
2. How can one of these systems benefit those who are expected to contribute information
as well as those who make use of the contributions?
*************
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This post was last modified on 19 February 2020