Download GTU (Gujarat Technological University) MBA (Master of Business Administration) 2015 Winter 1st Sem 2810006 Research Methodology Rm Previous Question Paper
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 01? ? EXAMINATION ? WINTER 2015
Subject Code: 2810006 Date: 01/01/2016
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (a) Answer the following questions 6
1. Research, as defined by the author, is everything except_____.
a. systematic
b. politically biased
c. objective
d. used to assist management in decision making
2. _____ is an unstructured, exploratory research methodology based on small samples intended
to provide insight and understanding of the problem setting.
a. Primary research
b. Qualitative research
c. Secondary research
d. Quantitative research
3. Which of the following statements is not true about exploratory research?
a. It is flexible.
b. It is a pre-planned and structured design.
c. It is versatile.
d. It is often the front end of total research design.
4. _____ are databases composed of citations to articles in journals, magazines,
newspapers, marketing research studies, technical reports, government documents,
and the like.
a. Offline databases
b. Bibliographic databases
c. Online databases
d. Internet databases
5. Whenever a new marketing research problem is being addressed, _____ research must
be preceded by appropriate _____ research.
a. Qualitative; quantitative
b. Observational; experimental
c. Quantitative; qualitative
d. Experimental; observational
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Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 01? ? EXAMINATION ? WINTER 2015
Subject Code: 2810006 Date: 01/01/2016
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (a) Answer the following questions 6
1. Research, as defined by the author, is everything except_____.
a. systematic
b. politically biased
c. objective
d. used to assist management in decision making
2. _____ is an unstructured, exploratory research methodology based on small samples intended
to provide insight and understanding of the problem setting.
a. Primary research
b. Qualitative research
c. Secondary research
d. Quantitative research
3. Which of the following statements is not true about exploratory research?
a. It is flexible.
b. It is a pre-planned and structured design.
c. It is versatile.
d. It is often the front end of total research design.
4. _____ are databases composed of citations to articles in journals, magazines,
newspapers, marketing research studies, technical reports, government documents,
and the like.
a. Offline databases
b. Bibliographic databases
c. Online databases
d. Internet databases
5. Whenever a new marketing research problem is being addressed, _____ research must
be preceded by appropriate _____ research.
a. Qualitative; quantitative
b. Observational; experimental
c. Quantitative; qualitative
d. Experimental; observational
2
6. Which statement is correct about measurement?
a. The assignment of numbers to characteristics must be isomorphic.
b. The rules for assigning numbers should be standardized and applied uniformly.
c. Assigned numbers must not change over objects or time.
d. All of the above statements are true.
Q. 1 (b) Give definitions of following terms. 4
1 Research
2 Research Problem
4 Hypothesis
5 Population & Sample
Q. 1 (c) List out various Univariate and Multivariate data analysis method 4
Q. 2 (a) Explain general procedure for hypothesis testing 7
(b)
Explain various criteria for good research
7
OR
(b)
Explain various criteria researcher should consider while writing
Research Report.
7
Q. 3 (a) Explain various projective techniques with example 7
(b)
You are Marketing & Research Head of XYZ company which deals with
confectionary items. Company wants to launch new chocolates in
various cities of Gujarat. As Marketing & Research head, which six
ways of descriptive research you used to define market, explain with
proper example.
7
OR
(a) Explain various cross sectional design with proper examples. 7
(b)
One of the leading newspapers wants to identify the social - cultural and
behavioural parameter of people of Tribal region of Gujarat. Which
secondary data sources they can use and also describes criteria for
evaluating secondary data.
7
Q. 4 (a) Explain various non comparative scales with examples 7
(b)
Researchers want to compare two stimulus objects. Guide him which
type of scaling techniques, researcher can used to compare & evaluate
the objects. Explain all the techniques in detail with example.
7
OR
(a) What is reliability and validity? How they are used in evaluating of tool 7
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 01? ? EXAMINATION ? WINTER 2015
Subject Code: 2810006 Date: 01/01/2016
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (a) Answer the following questions 6
1. Research, as defined by the author, is everything except_____.
a. systematic
b. politically biased
c. objective
d. used to assist management in decision making
2. _____ is an unstructured, exploratory research methodology based on small samples intended
to provide insight and understanding of the problem setting.
a. Primary research
b. Qualitative research
c. Secondary research
d. Quantitative research
3. Which of the following statements is not true about exploratory research?
a. It is flexible.
b. It is a pre-planned and structured design.
c. It is versatile.
d. It is often the front end of total research design.
4. _____ are databases composed of citations to articles in journals, magazines,
newspapers, marketing research studies, technical reports, government documents,
and the like.
a. Offline databases
b. Bibliographic databases
c. Online databases
d. Internet databases
5. Whenever a new marketing research problem is being addressed, _____ research must
be preceded by appropriate _____ research.
a. Qualitative; quantitative
b. Observational; experimental
c. Quantitative; qualitative
d. Experimental; observational
2
6. Which statement is correct about measurement?
a. The assignment of numbers to characteristics must be isomorphic.
b. The rules for assigning numbers should be standardized and applied uniformly.
c. Assigned numbers must not change over objects or time.
d. All of the above statements are true.
Q. 1 (b) Give definitions of following terms. 4
1 Research
2 Research Problem
4 Hypothesis
5 Population & Sample
Q. 1 (c) List out various Univariate and Multivariate data analysis method 4
Q. 2 (a) Explain general procedure for hypothesis testing 7
(b)
Explain various criteria for good research
7
OR
(b)
Explain various criteria researcher should consider while writing
Research Report.
7
Q. 3 (a) Explain various projective techniques with example 7
(b)
You are Marketing & Research Head of XYZ company which deals with
confectionary items. Company wants to launch new chocolates in
various cities of Gujarat. As Marketing & Research head, which six
ways of descriptive research you used to define market, explain with
proper example.
7
OR
(a) Explain various cross sectional design with proper examples. 7
(b)
One of the leading newspapers wants to identify the social - cultural and
behavioural parameter of people of Tribal region of Gujarat. Which
secondary data sources they can use and also describes criteria for
evaluating secondary data.
7
Q. 4 (a) Explain various non comparative scales with examples 7
(b)
Researchers want to compare two stimulus objects. Guide him which
type of scaling techniques, researcher can used to compare & evaluate
the objects. Explain all the techniques in detail with example.
7
OR
(a) What is reliability and validity? How they are used in evaluating of tool 7
3
(b)
Define questionnaire. GTU is conducting a survey regarding the
students? behaviour towards exam procedure of GTU. Prepare & develop
a questionnaire which meets the mentioned criteria.
7
Q. 5 Read the following case and answer accordingly 14
Over the last decade, recycling of household waste has become an extremely important
behaviour across the nations. However in Asian countries this fluctuates from one country to
the other. China is the leader amongst waste management while India, an equally large
country, still has a long way to go.
Punita Nagarajan, a business studies graduate with a keen interest in environmental issues,
read about this in a special report in the newspaper. She recognized a potential business
opportunity. It seemed obvious to her that there was scope for a potentially lucrative business
related to some aspect of household recycling. All she had to do was work out some way to
alleviating the inconvenience people associated with recycling.
Punita decided that a door ? to ? door recycling service may be a profitable way to get people
to recycle. She believed that households would be willing to pay a small fee to have their
waste collected on a weekly basis, from outside their home. Punita discussed this idea with a
few friends, who were very receptive, reinforcing Punita?s views that this was indeed a good
business opportunity. However, before she developed a detailed business plan, she decided it
was necessary to confirm her thoughts and suspicions regarding the consumers? views about
recycling. In particular, she needed to check that her ideas, about convenience and recycling,
were on right track. To do this, she decided to conduct some research into attitudes towards
household recycling.
Questions:
1. What kind of research design you would advocate here?
2. Identify your variables and population under study.
3. Can you suggest any alternative design? Why/Why not?
OR
Q. 5 Read the following case and answer accordingly 14
Mr Mohan Mehata has a chain of restaurants in many cities of northern India and was
interested in diversifying his business. His only son, Kamal, never wanted to be in the
hospitality line. To settle Kamal into a line, which would interest him? Mr. Mehta decided to
venture into garment manufacturing. He gave this idea to his son, who liked it very much.
Kamal had already done a course in fashion designing and wanted to do something different
for the consumers of this industry. An idea struck him that he should design garments for
people who are very bulky but want a lean back look after wearing readymade garments. The
first thing that came to his mind was to have an estimate of people who wore large sized
shirts (40 size and above) and large sized trousesrs (38 size and above).
A meeting was called of experts from the garment industry and a number of fashion designers
to discuss on how they should proceed. A common concern for many of them was to know
the size of such a market. Another issue that was bothering them was how to approach the
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1
Seat No.: ________ Enrolment No.___________
GUJARAT TECHNOLOGICAL UNIVERSITY
MBA ? SEMESTER 01? ? EXAMINATION ? WINTER 2015
Subject Code: 2810006 Date: 01/01/2016
Subject Name: RESEARCH METHODOLOGY (RM)
Time: 10.30 AM TO 01.30 PM Total Marks: 70
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q. 1 (a) Answer the following questions 6
1. Research, as defined by the author, is everything except_____.
a. systematic
b. politically biased
c. objective
d. used to assist management in decision making
2. _____ is an unstructured, exploratory research methodology based on small samples intended
to provide insight and understanding of the problem setting.
a. Primary research
b. Qualitative research
c. Secondary research
d. Quantitative research
3. Which of the following statements is not true about exploratory research?
a. It is flexible.
b. It is a pre-planned and structured design.
c. It is versatile.
d. It is often the front end of total research design.
4. _____ are databases composed of citations to articles in journals, magazines,
newspapers, marketing research studies, technical reports, government documents,
and the like.
a. Offline databases
b. Bibliographic databases
c. Online databases
d. Internet databases
5. Whenever a new marketing research problem is being addressed, _____ research must
be preceded by appropriate _____ research.
a. Qualitative; quantitative
b. Observational; experimental
c. Quantitative; qualitative
d. Experimental; observational
2
6. Which statement is correct about measurement?
a. The assignment of numbers to characteristics must be isomorphic.
b. The rules for assigning numbers should be standardized and applied uniformly.
c. Assigned numbers must not change over objects or time.
d. All of the above statements are true.
Q. 1 (b) Give definitions of following terms. 4
1 Research
2 Research Problem
4 Hypothesis
5 Population & Sample
Q. 1 (c) List out various Univariate and Multivariate data analysis method 4
Q. 2 (a) Explain general procedure for hypothesis testing 7
(b)
Explain various criteria for good research
7
OR
(b)
Explain various criteria researcher should consider while writing
Research Report.
7
Q. 3 (a) Explain various projective techniques with example 7
(b)
You are Marketing & Research Head of XYZ company which deals with
confectionary items. Company wants to launch new chocolates in
various cities of Gujarat. As Marketing & Research head, which six
ways of descriptive research you used to define market, explain with
proper example.
7
OR
(a) Explain various cross sectional design with proper examples. 7
(b)
One of the leading newspapers wants to identify the social - cultural and
behavioural parameter of people of Tribal region of Gujarat. Which
secondary data sources they can use and also describes criteria for
evaluating secondary data.
7
Q. 4 (a) Explain various non comparative scales with examples 7
(b)
Researchers want to compare two stimulus objects. Guide him which
type of scaling techniques, researcher can used to compare & evaluate
the objects. Explain all the techniques in detail with example.
7
OR
(a) What is reliability and validity? How they are used in evaluating of tool 7
3
(b)
Define questionnaire. GTU is conducting a survey regarding the
students? behaviour towards exam procedure of GTU. Prepare & develop
a questionnaire which meets the mentioned criteria.
7
Q. 5 Read the following case and answer accordingly 14
Over the last decade, recycling of household waste has become an extremely important
behaviour across the nations. However in Asian countries this fluctuates from one country to
the other. China is the leader amongst waste management while India, an equally large
country, still has a long way to go.
Punita Nagarajan, a business studies graduate with a keen interest in environmental issues,
read about this in a special report in the newspaper. She recognized a potential business
opportunity. It seemed obvious to her that there was scope for a potentially lucrative business
related to some aspect of household recycling. All she had to do was work out some way to
alleviating the inconvenience people associated with recycling.
Punita decided that a door ? to ? door recycling service may be a profitable way to get people
to recycle. She believed that households would be willing to pay a small fee to have their
waste collected on a weekly basis, from outside their home. Punita discussed this idea with a
few friends, who were very receptive, reinforcing Punita?s views that this was indeed a good
business opportunity. However, before she developed a detailed business plan, she decided it
was necessary to confirm her thoughts and suspicions regarding the consumers? views about
recycling. In particular, she needed to check that her ideas, about convenience and recycling,
were on right track. To do this, she decided to conduct some research into attitudes towards
household recycling.
Questions:
1. What kind of research design you would advocate here?
2. Identify your variables and population under study.
3. Can you suggest any alternative design? Why/Why not?
OR
Q. 5 Read the following case and answer accordingly 14
Mr Mohan Mehata has a chain of restaurants in many cities of northern India and was
interested in diversifying his business. His only son, Kamal, never wanted to be in the
hospitality line. To settle Kamal into a line, which would interest him? Mr. Mehta decided to
venture into garment manufacturing. He gave this idea to his son, who liked it very much.
Kamal had already done a course in fashion designing and wanted to do something different
for the consumers of this industry. An idea struck him that he should design garments for
people who are very bulky but want a lean back look after wearing readymade garments. The
first thing that came to his mind was to have an estimate of people who wore large sized
shirts (40 size and above) and large sized trousesrs (38 size and above).
A meeting was called of experts from the garment industry and a number of fashion designers
to discuss on how they should proceed. A common concern for many of them was to know
the size of such a market. Another issue that was bothering them was how to approach the
4
respondents. It was believed that asking people about the size of their shirt or trouser may put
them off and there may not be any worthwhile response. A suggestion that came up was that
they should employ some observers at entrances of various malls and their job would be look
at people who wlaked into the malls and see whether the concerned person was wearing a big
sized shirt of trouser. This would be a better way of approaching the respondents. This
procedure would help them to estimate in a very simple way the proportion of people who
wore big sized garments.
Questions:
1. Name the sampling design that is being used in the study.
2. What are the limitations of the design so chosen?
3. Can you suggest a better design?
4. What method of data collection is being employed?
***********
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This post was last modified on 19 February 2020