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Rajiv Gandhi University of Health Sciences
First Year M.Pharm Degree Examination - October 2010
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[Time: 3 Hours] [Max. Marks: 100]
PHARMACEUTICAL MARKETING
PAPER II
(Revised Scheme 2)
Q.P. CODE : 9252
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Your answers should be specific to the questions asked.
LONG ESSAY (Answer any TWO) 2 X 20 = 40 Marks
- Discuss marketing strategy. Explain the different types of strategies adopted in pharmaceutical marketing.
- Explain in detail the different steps involved in the launch of a new pharmaceutical product.
- (a) Discuss about different channels of distribution of pharmaceuticals. Discuss the role of stockists, Wholesalers and retailers in the channel.
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SHORT ESSAY (Answer any FIVE) 5 X 10 = 50 Marks
- Explain about the different steps involved in market research.
- Explain SWOT analysis of the Indian pharmaceutical industry.
- Explain various types of positioning for pharmaceutical products.
- Discuss the job of product manager in the pharma industry.
- Explain the process of competitor analysis.
- Explain product training of sales personnel.
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SHORT NOTES 2 X 5 = 10 Marks
- Write short notes on the different steps in the industrial buying process.
- Write short notes on importance of communication skills in pharmaceutical marketing.
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