Download PTU B.Tech 2020 March IE 3rd Sem Marketing Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) BE/BTech IE (Industrial Engineering and Management) 2020 March 3rd Sem Marketing Management Previous Question Paper

1 | M-61012 (S109)-2698

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Tech. Ind. Engg. & Mgt. (Spl. in TQM) PT (Sem.?3)
MARKETING MANAGEMENT
Subject Code : IEM-302
M.Code : 61012
Time : 3 Hrs. Max. Marks : 40

INSTRUCTIONS TO CANDIDATES :
1. Attempt All EIGHT questions from SECTION-A carrying TWO marks each.
2. Attempt any SIX out of EIGHT questions from SECTION-B carrying FOUR marks
each.

SECTION-A
Q1. Briefly discuss :
a) Competitive advantage
b) Cultural needs
c) Demerits of mass marketing
d) Customer retention
e) New product pricing
f) Quantitative research
g) Types of retailers
h) Public relations

SECTION-B
Q2. What would be role of Unique Selling Proposition in creating competitive advantage?
Q3. Elaborate the process of categorisation of customer needs.
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1 | M-61012 (S109)-2698

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.Tech. Ind. Engg. & Mgt. (Spl. in TQM) PT (Sem.?3)
MARKETING MANAGEMENT
Subject Code : IEM-302
M.Code : 61012
Time : 3 Hrs. Max. Marks : 40

INSTRUCTIONS TO CANDIDATES :
1. Attempt All EIGHT questions from SECTION-A carrying TWO marks each.
2. Attempt any SIX out of EIGHT questions from SECTION-B carrying FOUR marks
each.

SECTION-A
Q1. Briefly discuss :
a) Competitive advantage
b) Cultural needs
c) Demerits of mass marketing
d) Customer retention
e) New product pricing
f) Quantitative research
g) Types of retailers
h) Public relations

SECTION-B
Q2. What would be role of Unique Selling Proposition in creating competitive advantage?
Q3. Elaborate the process of categorisation of customer needs.
2 | M-61012 (S109)-2698

Q4. Discuss various basis for segmentation in durable goods.
Q5. Discuss the parameters of customer value. How it can be created via customer satisfaction
and delight?
Q6. Discuss the techniques of market research.
Q7. Discuss pricing strategies at different stages of PLC.
Q8. Discuss the issue of training of marketing channel members.
Q9. Write a note on managing salesforce.











NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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