Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) ) MBA (Master of Business Administration) 2020 March 4th Sem 71410 E Commerce Previous Question Paper
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA(IB) (2016 to 2017) (Sem.?4)
E-COMMERCE
Subject Code : MBAIB-404
M.Code : 71410
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Discuss the features of E-marketing.
2. What are the key elements of Copyright (Amendment) Act 1999?
3. Illustrate with example different types of E-Commerce.
4. Compare the traditional payment systems with latest digital payment systems with
examples.
5. Discuss few net pricing strategies utilized by retailers in E-Commerce.
6. Discuss in detail WIPO internet treaties.
SECTION-B
UNIT-I
7. Differentiate between E-Marketing, E-commerce and E-Business in detail with relevant
examples.
8. Write notes on the following :
a. Dot Com Bubble and its role in proliferation of E-Commerce
b. Key elements of business model
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Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA(IB) (2016 to 2017) (Sem.?4)
E-COMMERCE
Subject Code : MBAIB-404
M.Code : 71410
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Discuss the features of E-marketing.
2. What are the key elements of Copyright (Amendment) Act 1999?
3. Illustrate with example different types of E-Commerce.
4. Compare the traditional payment systems with latest digital payment systems with
examples.
5. Discuss few net pricing strategies utilized by retailers in E-Commerce.
6. Discuss in detail WIPO internet treaties.
SECTION-B
UNIT-I
7. Differentiate between E-Marketing, E-commerce and E-Business in detail with relevant
examples.
8. Write notes on the following :
a. Dot Com Bubble and its role in proliferation of E-Commerce
b. Key elements of business model
2 | M - 7 1 4 1 0 ( S 1 3 ) - 9 0 7
UNIT-II
9. Discuss in detail the features that should be there if you are going start apparel
E-Commerce company.
10. Write detailed notes on :
a. Digital wallets
b. World Wide Web
UNIT-III
11. Discuss in detail the concept and importance of Search Engine Optimization (SEO).
12. Discuss various social and political issues which could hamper E-Commerce business.
UNIT-IV
13. Discuss in detail intellectual property rights in cyber space.
14. What is the need for patents for digital technologies? How are they acquired?
SECTION-C
15. Case study - Groupon Business model
Groupon is a business that offers subscribers daily deals from local merchants. The catch:
a group of people (usually at least 25) has to purchase the discounted coupon (a
?Groupon?). If you really want to go to that Italian restaurant in your area with a 50
percent discount coupon, you will need to message your friends to pay for the coupon as
well. As soon as the minimum number of coupons is sold, the offer is open to everyone.
Here?s how it works: Most Groupon deals give the customer 50 percent off the retail
price of a product or service offered by a local merchant. For example, a $50 hair styling
is offered at $25. The Groupon offer is e-mailed to thousands of potential customers
within driving distance of the retailer. If enough people use their PCs or smartphones to
sign up and buy the Groupon, the deal is on, and the customer receives a Groupon by
e-mail. Groupon takes a 50 percent cut of the revenue ($12.50), leaving the merchant
with $12.50. In other words, the merchant takes a haircut of 75 percent! Instead of
generating $50 in revenue for hair styling, the merchant receives only $12.50.
Who wins here? The customer gets a hairstyling for half price. Groupon gets a hefty
percentage of the Groupon?s face value. The merchant receives many (sometimes too
many) customers. Although merchants may lose money on these single offers, they are
hoping to generate repeat purchases, loyal customers, and a larger customer base.
Moreover, the deals are short term, often good for only a day. The hope : lose money on a
single day; make money on all the other days when regular prices are in effect. It?s a
FirstRanker.com - FirstRanker's Choice
1 | M - 7 1 4 1 0 ( S 1 3 ) - 9 0 7
Roll No. Total No. of Pages : 03
Total No. of Questions : 15
MBA(IB) (2016 to 2017) (Sem.?4)
E-COMMERCE
Subject Code : MBAIB-404
M.Code : 71410
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A contains SIX questions carrying FIVE marks each and students has
to attempt any FOUR questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying EIGHT
marks.
SECTION-A
1. Discuss the features of E-marketing.
2. What are the key elements of Copyright (Amendment) Act 1999?
3. Illustrate with example different types of E-Commerce.
4. Compare the traditional payment systems with latest digital payment systems with
examples.
5. Discuss few net pricing strategies utilized by retailers in E-Commerce.
6. Discuss in detail WIPO internet treaties.
SECTION-B
UNIT-I
7. Differentiate between E-Marketing, E-commerce and E-Business in detail with relevant
examples.
8. Write notes on the following :
a. Dot Com Bubble and its role in proliferation of E-Commerce
b. Key elements of business model
2 | M - 7 1 4 1 0 ( S 1 3 ) - 9 0 7
UNIT-II
9. Discuss in detail the features that should be there if you are going start apparel
E-Commerce company.
10. Write detailed notes on :
a. Digital wallets
b. World Wide Web
UNIT-III
11. Discuss in detail the concept and importance of Search Engine Optimization (SEO).
12. Discuss various social and political issues which could hamper E-Commerce business.
UNIT-IV
13. Discuss in detail intellectual property rights in cyber space.
14. What is the need for patents for digital technologies? How are they acquired?
SECTION-C
15. Case study - Groupon Business model
Groupon is a business that offers subscribers daily deals from local merchants. The catch:
a group of people (usually at least 25) has to purchase the discounted coupon (a
?Groupon?). If you really want to go to that Italian restaurant in your area with a 50
percent discount coupon, you will need to message your friends to pay for the coupon as
well. As soon as the minimum number of coupons is sold, the offer is open to everyone.
Here?s how it works: Most Groupon deals give the customer 50 percent off the retail
price of a product or service offered by a local merchant. For example, a $50 hair styling
is offered at $25. The Groupon offer is e-mailed to thousands of potential customers
within driving distance of the retailer. If enough people use their PCs or smartphones to
sign up and buy the Groupon, the deal is on, and the customer receives a Groupon by
e-mail. Groupon takes a 50 percent cut of the revenue ($12.50), leaving the merchant
with $12.50. In other words, the merchant takes a haircut of 75 percent! Instead of
generating $50 in revenue for hair styling, the merchant receives only $12.50.
Who wins here? The customer gets a hairstyling for half price. Groupon gets a hefty
percentage of the Groupon?s face value. The merchant receives many (sometimes too
many) customers. Although merchants may lose money on these single offers, they are
hoping to generate repeat purchases, loyal customers, and a larger customer base.
Moreover, the deals are short term, often good for only a day. The hope : lose money on a
single day; make money on all the other days when regular prices are in effect. It?s a
3 | M - 7 1 4 1 0 ( S 1 3 ) - 9 0 7
customer acquisition cost. Founded in 2008 by Andrew Mason, Groupon rocketed to
prominence in less than three years, going public in June 2011. By that time, Groupon
had more than 83 million customers, operated in 43 countries, and had sold over 70
million Groupons. Nevertheless, Groupon, like many social network sites, has been
struggling to show a profit. In 2011, it lost $254 million on $1.6 billion in revenue. Its
biggest expense is customer acquisition. Groupon clearly believes that new customers are
worth it : Groupon spent $768 million in marketing in 2011.
The question is whether Groupon?s business model can work in the long run. Critics
point out that Groupon?s revenue per customer has been falling, the conversion rate of
customers into subscribers is slowing down, the tens of millions of e-mails Groupon uses
to inform users of deals are poorly targeted, there are increasingly fewer Groupons sold
per customer, and the revenue per Groupon is falling. The solution, according to the
company, is scale: get big really quick, and develop the brand so that competitors will
never be able to find an audience. With enough customers and fast enough growth,
Groupon may still turn out to be profitable. Groupon embarked on an acquisition spree in
the first part of 2012, purchasing companies such as Uptake, Hyperpublic, Adku, and
FeeFighters, which it believes will help its position in the small and medium sized
business market. No one knows if this business strategy will work. Many merchants
report that the Groupon deals are not creating a larger group of repeat customers. Instead,
only the most price-sensitive customers how up at the door, and then never return when
prices go back to normal levels. Competitors are springing up everywhere around the
globe, including Google Offers and AmazonLocal. Groupon may overcome some of the
hurdles it faces by virtue of its brand and scale. But investors will want a return, and
Groupon?s biggest challenge will be showing a profit of any kind in the next few years.
Question :
a. Discuss the business model used by Groupon as cited in the case.
b. How Groupon uses social networks to facilitate e-commerce?
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 22 March 2020