Download JNTU-Hyderabad MBA 1st Sem R17 2019 May 741AJ Rural Marketing Question Paper

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA I Semester Examinations, April/May-2019

RURAL MARKETING

Time: 3 hours

Max. Marks: 75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 × 5 Marks = 25

1. a) What is rural marketing in the light of the agro-based economy of India? [5]
2. b) What are the factors influencing rural consumers during purchase of products? [5]

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3. c) What are the additional Ps in Rural Marketing? [5]
4. d) What are the various steps in forming brand loyalty in the rural marketing? [5]
5. e) What are the implications of electronic rural marketing? [5]

PART - B 5 × 10 Marks = 50

2. Explain the profile of rural consumers and how it differs from their urban counterpart. [10]
   

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   OR
3. What is the importance of identifying the profile of rural consumers while marketizing the products in rural areas? [10]
4. Illustrate the differences in consumer buying behaviour in rural and urban markets. [10]
   OR
5. What are the different data collection tools in marketing research? And brief on the role of rural marketing consulting agencies in research. [10]

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6. What are the major challenges in rural marketing research especially agro-based rural research. [10]
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7. What do you mean by product life cycle and what are the different pricing strategies to be followed in each stage in rural marketing? [10]
8. What are the major objectives behind launching a new product in rural areas and how to marketize such a product? [10]
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9. What are the different strategies of rural retail channel management? [10]
10. Explain the major features of the Indian Rural Retail Market and brief on regional brands vs. National brands. [10]
    OR
11. What are the recent innovations in rural marketing and state the role of IT in rural marketing. [10]
12. Explain the major features of agricultural co-operative marketing and explain rural market mapping. [10]
    

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    OR