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Download JNTU-Hyderabad MBA 2nd Sem R15 2018 Jan 721CL Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R15 2018 Jan 721CL Marketing Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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R15

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Code No: 721CL

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, January-2018

MARKETING MANAGEMENT

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

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5 × 5 marks = 25

  1. a) What are the essential steps in marketing research process? [5]
  2. b) How would you classify broadly the industrial products? [5]
  3. c) What do you understand by product repositioning? When does such need arise? [5]
  4. d) What is the general nature of channel for industrial products? Why does it differ significantly from channel for consumer product? [5]
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  6. e) What are the significant differences in approach to global marketing as against domestic marketing? [5]

PART - B

5 × 10 marks = 50

  1. a) What is the marketing information one would gather by analyzing sales invoice of the organization? How does it differ from general marketing management functions? [5+5]
    OR b) How do economic and technological environment influence marketing management of an organization? [4+6]
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  3. a) What is societal marketing concept?
    b) What are the implications of culture's influence on consumer behavior? [5+5]
    OR
  4. How should the elements of marketing mix be planned in the growth and maturity stages of PLC respectively? [10]
  5. What are the different stages in new product development? Explain each of them very briefly. [10]
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  7. a) Explain with relevant examples of application, the geographical and demographical bases of segmenting the consumer market.
    b) What are the advantages of market segmentation to marketer? [6+4]
    OR
  8. a) What do you understand by multiple/hybrid segmentation of market? Give examples.
    b) What are the basic steps in product positioning strategy? [5+5]
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  10. a) What is non-store retailing? Provide examples of non store retailing.
    b) What is the importance of selecting the right media for advertisement message? [5+5]
    OR
  11. Explain briefly each of the steps in personal selling. [10]
  12. a) What are the various terms of sale related to price, we come across in normal business practice?

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    b) What are the ethical issues involved in comparative advertisement? [6+4]
    OR
  13. a) What are the implications of growth of rural markets in India to big corporate houses?
    b) Contrast market penetration strategy of pricing versus price skimming strategy. [5+5]

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This download link is referred from the post: JNTUH MBA 2nd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)

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