Download JNTU-Hyderabad MBA 2nd Sem R15 2018 July 721CL Marketing Management Question Paper

Code No: 721CL

R15

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA II Semester Examinations, June/July-2018

MARKETING MANAGEMENT

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5×5 Marks = 25

1. a) Define Societal Marketing and explain the concept with suitable examples. [5]
2. b) Write a brief note on the role of Customer Value in Marketing. [5]

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3. c) Define Market Segmentation and spell out its importance. [5]
4. d) Define marketing Intermediate and explain about intermediates role in food retailing. [5]
5. e) Write a short note on various Marketing Channels. [5]

PART - B 5×10 Marks = 50

1. Define marketing environment and give a brief note on the role of marketing environment in marketing decisions. [10]
   

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   OR
   Define the basis for effective Segmentation and discuss the different segmentation methods of consumer, and business markets. [10]
2. Explain about the process of Consumer Decision Making Process and factors impacting on consumer buying decisions. [10]
   OR
   What is Marketing Research and explain how it support in determining the new market opportunities? [10]

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3. Explain the steps involved in New Product Development process with an illustration. [10]
   OR
   Do you believe that effective Positioning is a tool for effective marketing and state the positioning strategies. [10]
4. Define 'Marketing channel' its functions and frame work for designing new marketing channel for an FMCG product. [10]
   OR
   

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   What is the role of Public Relations in market development and state the importance of different promotional mix elements? [10]
5. Define Pricing, factors impacting on pricing and explain the different pricing methods in detail. [10]
   OR
   Digital Marketing is growing day by day in India. Mention the reasons. [10]

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