This download link is referred from the post: JNTUH MBA 1st Sem Last 10 Year Question Papers (2010-2020) All Regulation-First Semester (JNTU Hyderabad)
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2019
MARKETING MANAGEMENT
Time: 3 hours Max. Marks: 75
Note: This question paper contains two parts A and B.
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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 × 5 Marks = 25
- What is marketing management? Does marketing really useful for business - explain the context with your views? [5]
- How Market opportunities can be analyzed? [5]
- Does the customer driven strategy is useful for business? [5]
- How can promotions and communication strategies improve business? [5]
- Pricing Decision is crucial when there are lots of competitors - explain the context. [5]
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PART - B 5 × 10 Marks = 50
- Explain in detail about the importance and scope of marketing. [10]
- What are all the core marketing concepts which are useful for business? [10]
- Explain about
- Customer Decision Making
- The decisions of customer affects today's business [10]
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OR
- Explain in detail about how to analyze the consumer markets. [10]
- STP – Explain in detail about this concept, also explain why STP is ? [10]
-
OR
- Briefly explain
- Segmentation of consumer market
- Business market [10]
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- How does marketing channels helps business? And also explain the channel intermediates and their functions. [10]
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OR
- Explain in detail about channel for
- Consumer products
- Business Products
- Industrial Products [10]
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- Does Price play a major role in business - explain the context.
- Explain about the cost determinant of
- Price
- Markup Pricing
- Profit Maximization Pricing [10]
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OR
- Explain in detail about pricing strategies and break even pricing. [10]
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This download link is referred from the post: JNTUH MBA 1st Sem Last 10 Year Question Papers (2010-2020) All Regulation-First Semester (JNTU Hyderabad)
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