Download JNTU-Hyderabad MBA 2nd Sem R17 2019 Dec 742AB Marketing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 2nd Semester (Second Semester) R17 2019 Dec 742AB Marketing Management Previous Question Paper

Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2019
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What is marketing management? Does marketing is really useful for business - explain
the context with your views? [5]
b) How Market opportunities can be analyzed? [5]
c) Does the customer driven strategy is useful for business? [5]
d) How can promotions and communication strategies improve business? [5]
e) Pricing Decision is crucial when there are lots of competitors - explain the context.
[5]

PART - B 5 ? 10 Marks = 50

2. Explain in detail about the importance and scope of marketing. [10]
OR
3. What are all the core marketing concepts which are useful for business? [10]

4. Explain about
a) Customer Decision Making
b) The decisions of customer affects today?s business [10]
OR
5. Explain in detail about how to analyze the consumer markets. [10]

6. STP ? Explain in detail about this concept, also explain why STP is ? [10]
OR
7. Briefly explain
a) Segmentation of consumer market
b) Business market [10]

8. How does marketing channels helps business? And also explain the channel
intermediates and their functions. [10]
OR
9. Explain in detail about channel for
a) Consumer products
b) Business Products
c) Industrial Products [10]




R17
S
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Code No: 742AB
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA II Semester Examinations, December - 2019
MARKETING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What is marketing management? Does marketing is really useful for business - explain
the context with your views? [5]
b) How Market opportunities can be analyzed? [5]
c) Does the customer driven strategy is useful for business? [5]
d) How can promotions and communication strategies improve business? [5]
e) Pricing Decision is crucial when there are lots of competitors - explain the context.
[5]

PART - B 5 ? 10 Marks = 50

2. Explain in detail about the importance and scope of marketing. [10]
OR
3. What are all the core marketing concepts which are useful for business? [10]

4. Explain about
a) Customer Decision Making
b) The decisions of customer affects today?s business [10]
OR
5. Explain in detail about how to analyze the consumer markets. [10]

6. STP ? Explain in detail about this concept, also explain why STP is ? [10]
OR
7. Briefly explain
a) Segmentation of consumer market
b) Business market [10]

8. How does marketing channels helps business? And also explain the channel
intermediates and their functions. [10]
OR
9. Explain in detail about channel for
a) Consumer products
b) Business Products
c) Industrial Products [10]




R17
S


10.a) Does Price play a major role in business - explain the context.
b) Explain about the cost determinant of
i) Price
ii) Markup Pricing
iii) Profit Maximization Pricing [10]
OR
11. Explain in detail about pricing strategies and break even pricing. [10]

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