Download JNTU-Hyderabad MBA 2nd Sem R17 2018 Dec 742AJ Supply Chain Management Question Paper

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA II Semester Examinations, December - 2018

SUPPLY CHAIN MANAGEMENT

Time: 3 hours

Max.Marks: 75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5×5 Marks = 25

1. a) Define the term ‘Logistics' and describe how the three-way relationship model explains the bases for a company's success in the market place. [5]
2. b) Explain the rationale behind Total Cost Analysis and the principal requirements for an effective logistics costing system. [5]
3. c) Explain the concept of competitive benchmarking and outline its objectives and associated benefits. [5]

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4. d) Discuss, briefly, the classification of Transportation costs into various categories. [5]
5. e) What are the differences in performance-cycle length between domestic and global operations and how do they affect logistical planning? [5]

PART - B

5 × 10 Marks = 50

1. a) Briefly explain the mission of logistics management.
   b) Explain how the concept of value chain helps a firm in identifying strategically relevant activities to gain competitive advantage and success in the market place. [5+5]
   

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   OR
2. Discuss, in detail, the changing logistics environment highlighting the most challenging strategic issues confronting the business organization today. [10]
3. a) Explain the basic model for customer profitability analysis.
   b) How does Customer profitability matrix provide some generalized guidance for strategic direction of a business? [5+5]
   OR

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4. a) Explain how Economic value added (EVA) may be to measure the impact of logistics service on shareholder value.
   b) How is Market value added (MVA) related to EVA?
   c) How do you measure capital efficiency? Explain how this measure is in enhancing share holder value. [3+3+4]
5. a) Distinguish between value-adding time and non-value-adding time in the context of mapping supply chain processes.
   b) Explain the benchmarking priorities in mapping supply chain processes. [5+5]
   

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   OR
6. a) Define the term 'distribution channel'.
   b) Discuss the differences between primary and secondary channel participants and provide an example of each. [5+5]
7. a) What is the bullwhip effect and how does it relate to lack of coordination in a supply chain?
   b) Explain, briefly, the impact of lack of coordination on the performance of a supply chain. [5+5]
   

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   OR
8. a) Why do firms offer different prices to different customers for the same unit of Capacity?
   b) Identify the key characteristics of industries where revenue management can be applied.
   c) Explain why dynamic pricing provides higher profits compared to fixed price strategy? [3+3+4]
9. a) Explain, briefly, the forces driving globalization.
   

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   b) Describe the most pressing challenges for logistics managers arising from the globalization of supply chains.
   OR
10. a) Describe, briefly, the barriers to global logistics. [5+5]
    b) Discuss the factors to be considered in making global supply chain design decisions under uncertainty in practice. [5+5]

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