This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
CONSUMER BEHAVIOR
Time: 3hours
Max.Marks:75
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Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
5Γ5 Marks = 25
- Define consumer behavior and discuss the need for consumer behaviour. [5]
- Discuss major subcultures in brief. [5]
- List out the various elements of learning. [5]
- What is meant by diffusion of innovation? [5]
- What is the importance of consumerism? [5]
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PART - B
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5 Γ 10 Marks = 50
- Explain how market segmentation using the VALS model can help the marketers of fashionable garments products in Indian urban areas. [10]
OR - What are perceptual maps, and how are they in positioning brands within the same product category? Illustrate your answer with examples. [10]
- Define social class. Explain various classifications of social class with appropriate example. [10]
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OR - Distinguish between Neo-Freudian personality theory and Trait theory and summarize their importance to understand consumer behaviour. [10]
- Compare and contrast the βneed hierarchy theory of motivation" with Herzberg's theory of motivation. [10]
OR - What do you mean by consumer learning? Discuss the four elements of consumer learning in detail. [10]
- What are the possible outcomes of post-purchase behaviour? How does the feedback help the marketer to improve the customer satisfaction? [10]
OR - Discuss the following terms with examples:
- Evoked Set (Consideration Set)
- Cognitive dissonance
- Discuss the important government initiatives in India to protect the interests of consumers. [10]
OR - Identify and discuss the ethical issues that could impact the marketing strategy. What steps should be taken to handle these issues? [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)