Download JNTU-Hyderabad MBA 3rd Sem R17 2019 May 743AD Digital Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2019 May 743AD Digital Marketing Previous Question Paper

Code No: 743AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, April/May-2019
DIGITAL MARKETING
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What are concepts of digital marketing? Explain. [5]
b) What is mobile marketing? Explain about online public relations. [5]
c) Explain the need of digital marketing plan. [5]
d) Describe the importance of search engine marketing. [5]
e) Explain about social networking with Facebook, Google+ and LinkedIn. [5]

PART - B 5 ? 10 Marks = 50

2.a) Describe the need and scope of digital marketing.
b) What are digital marketing trends? Explain. [5+5]
OR
3.a) What are components of digital marketing? Explain.
b) Give a comparison of marketing and digital marketing. [5+5]

4.a) Explain about search engine marketing and email marketing.
b) What are purchasing characteristics? What are organizational characteristics? [5+5]
OR
5.a) Discuss about acquisition and retention of new customers.
b) Explain about migrating from traditional channels to digital channels. [5+5]

6. What are elements of digital marketing? Explain in detail. [10]
OR
7. Explain about writing marketing plan and implementing the plan. [10]

8.a) How online advertising differs from traditional advertising? Explain.
b) What are major search engines? What search engines looks for? Explain. [5+5]
OR
9.a) How effective is B2B online advertising? Explain different payment models.
b) How a typical search works? How a search site builds its database and assembles its
index? [5+5]

10. Explain the following:
a) Social location Sharing with Foursquare, Gowalla, and MyTown
b) Analyzing digital media performance [5+5]
OR
11. Explain the following:
a) Social Bookmarking with Digg, Delicious, and StumbleUpon
b) Analyzing Website performance [5+5]
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R17

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