This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Code No: 743AN
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R17
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, April/May-2019
CONSUMER BEHAVIOR
Time: 3hours
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Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 × 5 Marks = 25
Write a short note on the following:
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- a) Customer loyalty ladder [5]
- b) Buying Centre [5]
- c) Types of motives [5]
- d) Opinion leadership [5]
- e) Lifestyle Marketing [5]
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PART - B 5 × 10 Marks = 50
- What is consumer behavior? Why is it important for a marketing manager to study consumer behavior? Explain its importance for a company selling insurance products? [10]
OR
Explain segmentation, targeting and positioning (STP). Why should marketers be concerned about STP while introducing a new product in the market? Explain with a suitable example. [10] - What factors influence consumption patterns of consumers for following products:-
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a) Smartphone
b) Refrigerator
c) Designer shirts
d) Online fooding apps like Swiggy [10]
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Which of the stages of the family life cycle would constitute the most lucrative Segment / segments for the following products and services?
a) Domino's pizza
b) i-phone
c) Mutual funds
d) De Beers Jewellery--- Content provided by FirstRanker.com ---
Justify your answer. [10] - Define personality and self-concept? How does it affect a consumer buying behaviour? Explain it by citing a suitable example? [10]
OR
Which theory of learning – classical conditioning, operant conditioning or cognitive learning best explains the following consumption behavior? Give reasons for your answer in each case.
a) Buying a laptop for the first time.--- Content provided by FirstRanker.com ---
b) Switching one brand of edible oil to another.
c) Preferring to buy your apparels from the same brand outlet [10] - Mr. X is planning to buy a new car and wants to get rid of his existing bike. Explain the buying process using information processing model. [10]
OR
What are the factors which influence a Consumer's Decision-making Process? Explain the decision making process for buying a consumer -durable item. [10] - Define 'Consumerism' and explain it? Explain the role of marketing ethics in connection with consumerism. [10]
OR
Explain Customer Relationship marketing. Elaborate the various strategies relevant in CRM. [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)