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Download JNTU-Hyderabad MBA 3rd Sem R17 2019 May 743AN Consumer Behavior Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2019 May 743AN Consumer Behavior Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Code No: 743AN

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R17

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, April/May-2019

CONSUMER BEHAVIOR

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 × 5 Marks = 25

Write a short note on the following:

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  1. a) Customer loyalty ladder [5]
  2. b) Buying Centre [5]
  3. c) Types of motives [5]
  4. d) Opinion leadership [5]
  5. e) Lifestyle Marketing [5]
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PART - B 5 × 10 Marks = 50

  1. What is consumer behavior? Why is it important for a marketing manager to study consumer behavior? Explain its importance for a company selling insurance products? [10]
    OR
    Explain segmentation, targeting and positioning (STP). Why should marketers be concerned about STP while introducing a new product in the market? Explain with a suitable example. [10]
  2. What factors influence consumption patterns of consumers for following products:-

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    a) Smartphone
    b) Refrigerator
    c) Designer shirts
    d) Online fooding apps like Swiggy [10]
    OR

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    Which of the stages of the family life cycle would constitute the most lucrative Segment / segments for the following products and services?
    a) Domino's pizza
    b) i-phone
    c) Mutual funds
    d) De Beers Jewellery

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    Justify your answer. [10]
  3. Define personality and self-concept? How does it affect a consumer buying behaviour? Explain it by citing a suitable example? [10]
    OR
    Which theory of learning – classical conditioning, operant conditioning or cognitive learning best explains the following consumption behavior? Give reasons for your answer in each case.
    a) Buying a laptop for the first time.

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    b) Switching one brand of edible oil to another.
    c) Preferring to buy your apparels from the same brand outlet [10]
  4. Mr. X is planning to buy a new car and wants to get rid of his existing bike. Explain the buying process using information processing model. [10]
    OR
    What are the factors which influence a Consumer's Decision-making Process? Explain the decision making process for buying a consumer -durable item. [10]
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  6. Define 'Consumerism' and explain it? Explain the role of marketing ethics in connection with consumerism. [10]
    OR
    Explain Customer Relationship marketing. Elaborate the various strategies relevant in CRM. [10]

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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)