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Download JNTU-Hyderabad MBA 4th Sem R15 2018 Jan 724AC Retailing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2018 Jan 724AC Retailing Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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R15

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Code No: 724AC

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, January-2018

RETAILING MANAGEMENT

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

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5 × 5 marks = 25

  1. Explain briefly on the following:
    1. e-tailing. [5]
    2. psychographic profile of an Indian shopper. [5]
    3. Retail Format [5]
    4. Supply Chain Management. [5]
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    6. Negotiations in retail trade. [5]

PART - B

5 × 10 marks = 50

  1. a) Write the basic structure of Indian Retail Industry [5+5]

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    b) Explain the role and impact of FDI in Retailing.

    OR

  2. a) Explain the evolution of Retailing in India [5+5]
    b) Discuss the concept of Service Retailing.
  1. a) Discuss the influences of demographics of Indian shoppers on Retailing [5+5]

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    b) Comment on Socio-Cultural factors influences on Retailing.

    OR

  2. a) Write an essay on the Lifestyle influences of Indian Shoppers in Retailing. [5+5]
    b) "Shopping patterns in India is an important concept in the study of Retailing". Discuss.
  1. a) Discuss the factors influencing the choice of Retail Location. [5+5]

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    b) Explain the elements of Retail Store Atmosphere.

    OR

  2. Differentiate Store based and Non store based Retailing with relevant example. [10]
  1. Examine the different Pricing strategies adopted in retailing with examples. [10]

    OR

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  3. Explain the concept of Supply Chain Business Process in Retailing with examples. [10]
  1. Explain the assortment planning of a retailer with relevant examples. [10]

    OR

  2. Give an account of the buying process of retailers by categories with relevant examples. [10]

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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)

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