Download JNTU-Hyderabad MBA 4th Sem R15 2018 Jan 724AC Retailing Management Question Paper

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R15

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Code No: 724AC

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, January-2018

RETAILING MANAGEMENT

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

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5 × 5 marks = 25

1. Explain briefly on the following:
   1. e-tailing. [5]
   2. psychographic profile of an Indian shopper. [5]
   3. Retail Format [5]
   4. Supply Chain Management. [5]

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   5. Negotiations in retail trade. [5]

PART - B

5 × 10 marks = 50

2. a) Write the basic structure of Indian Retail Industry [5+5]
   

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   b) Explain the role and impact of FDI in Retailing.

   OR

3. a) Explain the evolution of Retailing in India [5+5]
   b) Discuss the concept of Service Retailing.

4. a) Discuss the influences of demographics of Indian shoppers on Retailing [5+5]
   

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   b) Comment on Socio-Cultural factors influences on Retailing.

   OR

5. a) Write an essay on the Lifestyle influences of Indian Shoppers in Retailing. [5+5]
   b) "Shopping patterns in India is an important concept in the study of Retailing". Discuss.

6. a) Discuss the factors influencing the choice of Retail Location. [5+5]
   

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   b) Explain the elements of Retail Store Atmosphere.

   OR

7. Differentiate Store based and Non store based Retailing with relevant example. [10]

8. Examine the different Pricing strategies adopted in retailing with examples. [10]

   OR

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9. Explain the concept of Supply Chain Business Process in Retailing with examples. [10]

10. Explain the assortment planning of a retailer with relevant examples. [10]

    OR

11. Give an account of the buying process of retailers by categories with relevant examples. [10]

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