Download JNTU-Hyderabad MBA 4th Sem R15 2018 Jan 724AC Retailing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2018 Jan 724AC Retailing Management Previous Question Paper

Code No: 724AC
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, January-2018
RETAILING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 marks = 25

1. Explain briefly on the following:
a) e-tailing. [5]
b) psychographic profile of an Indian shopper. [5]
c) Retail Format [5]
d) Supply Chain Management. [5]
e) Negotiations in retail trade. [5]

PART - B 5 ? 10 marks = 50

2.a) Write the basic structure of Indian Retail Industry
b) Explain the role and impact of FDI in Retailing. [5+5]
OR
3.a) Explain the evolution of Retailing in India
b) Discuss the concept of Service Retailing. [5+5]

4.a) Discuss the influences of demographics of Indian shoppers on Retailing
b) Comment on Socio-Cultural factors influences on Retailing. [5+5]
OR
5.a) Write an essay on the Lifestyle influences of Indian Shoppers in Retailing.
b) ?Shopping patterns in India is an important concept in the study of Retailing?.
Discuss. [5+5]

6.a) Discuss the factors influencing the choice of Retail Location.
b) Explain the elements of Retail Store Atmosphere. [5+5]
OR
7. Differentiate Store based and Non store based Retailing with relevant example. [10]

8. Examine the different Pricing strategies adopted in retailing with examples. [10]
OR
9. Explain the concept of Supply Chain Business Process in Retailing with examples.
[10]

10. Explain the assortment planning of a retailer with relevant examples. [10]
OR
11. Give an account of the buying process of retailers by categories with relevant
examples. [10]
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R15

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