This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Code No: 724AC
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, January-2018
RETAILING MANAGEMENT
Time: 3hours
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Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
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5 × 5 marks = 25
- Explain briefly on the following:
- e-tailing. [5]
- psychographic profile of an Indian shopper. [5]
- Retail Format [5]
- Supply Chain Management. [5]
- Negotiations in retail trade. [5]
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PART - B
5 × 10 marks = 50
- a) Write the basic structure of Indian Retail Industry [5+5]
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b) Explain the role and impact of FDI in Retailing.OR
- a) Explain the evolution of Retailing in India [5+5]
b) Discuss the concept of Service Retailing.
- a) Discuss the influences of demographics of Indian shoppers on Retailing [5+5]
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b) Comment on Socio-Cultural factors influences on Retailing.OR
- a) Write an essay on the Lifestyle influences of Indian Shoppers in Retailing. [5+5]
b) "Shopping patterns in India is an important concept in the study of Retailing". Discuss.
- a) Discuss the factors influencing the choice of Retail Location. [5+5]
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b) Explain the elements of Retail Store Atmosphere.OR
- Differentiate Store based and Non store based Retailing with relevant example. [10]
- Examine the different Pricing strategies adopted in retailing with examples. [10]
OR
- Explain the concept of Supply Chain Business Process in Retailing with examples. [10]
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- Explain the assortment planning of a retailer with relevant examples. [10]
OR
- Give an account of the buying process of retailers by categories with relevant examples. [10]
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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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