Download JNTU-Hyderabad MBA 4th Sem R15 2018 Jan 724AE International Marketing Question Paper

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R15

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Code No: 724AE

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, January-2018

INTERNATIONAL MARKETING

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 × 5 marks = 25

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1. a) Define marketing? Explain the salient features of International Marketing. [5]
2. b) Explain the technological environment of Global Markets. [5]
3. c) Explain the ‘world market stages'. [5]
4. d) Describe various promotional strategies. [5]
5. e) What are the E-Marketing channels? Explain. [5]

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PART - B 5 × 10 marks = 50

2. Explain various International Marketing Theories. [10]
3. OR
4. Discuss various types of markets. [10]
5. Discuss the social and legal environment in International Marketing. [10]

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6. OR
7. What is EXIM policy? Discuss the International Trade in Goods and Services. [10]
8. What factors determine the selection of International Markets? Explain. [10]
9. OR
10. The culture of a country affects the consumer preferences and business practices. Discuss the implications of the cultural variations in different countries. [10]

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11. Elucidate the various pricing strategies of International Markets. [10]
12. OR
13. Write a note on segmentation of products and services for consumers and business. [10]
14. Discuss E-marketing channels organization of the global marketing programme. [10]
15. OR

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16. What are the different types of control that an organization can adopt while implementing Global marketing strategies? [10]

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