Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 May 724AC Retailing Management Previous Question Paper
Code No: 724AC
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, April/May-2019
RETAILING MANAGEMENT
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each
question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 marks = 25
1.a) Write short notes on FDI in Retailing business. [5]
b) Explain the life style of an Indian Shopper. [5]
c) Explain the demand side of retailing. [5]
d) What do you understand by Retail Logistics Management? [5]
e) Explain the concept of positioning of merchandise. [5]
PART - B 5 ? 10 marks = 50
2. List out challenges that are being faced by retailers globally. How can they be
faced? [10]
OR
3. What is Retail? Elucidate the functions of a Retailer. [10]
4. How demographic and psychographic data helps the shopper in understanding
about diversity of retail in India? Explain in detail. [10]
OR
5. Describe the factors which influence the retail shopper in decision-making
process. [10]
6. Describe the tasks which are to be performed in a Retail Store. [10]
OR
7. Explain the various steps which are involved in a retail location selection. [10]
8. Elaborate the pricing strategies that may be adopted by a retailer. Which strategy,
in your opinion, is best? Why? [10]
OR
9. What is Supply Chain Management (SCM)? What is the framework for analyzing
the issues in SCM? [10]
10. Explain the concept of six month merchandise plan with an example of your
choice. [10]
OR
11. Highlight the importance of Stores Design and Layout with an example. [10]
--ooOoo--
R15
FirstRanker.com - FirstRanker's Choice
This post was last modified on 23 October 2020