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Download JNTU-Hyderabad MBA 4th Sem R15 2019 May 724AC Retailing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 May 724AC Retailing Management Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


Code No: 724AC

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA I Semester Examinations, April/May-2019

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RETAILING MANAGEMENT

Time: 3 hours Max. Marks: 75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

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PART - A 5 × 5 marks = 25

  1. a) Write short notes on FDI in Retailing business. [5]
  2. b) Explain the life style of an Indian Shopper. [5]
  3. c) Explain the demand side of retailing. [5]
  4. d) What do you understand by Retail Logistics Management? [5]
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  6. e) Explain the concept of positioning of merchandise. [5]

PART - B 5 × 10 marks = 50

  1. List out challenges that are being faced by retailers globally. How can they be faced? [10]
    OR
    3. What is Retail? Elucidate the functions of a Retailer. [10]
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  3. How demographic and psychographic data helps the shopper in understanding about diversity of retail in India? Explain in detail. [10]
    OR
    5. Describe the factors which influence the retail shopper in decision-making process. [10]
  4. Describe the tasks which are to be performed in a Retail Store. [10]
    OR

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    7. Explain the various steps which are involved in a retail location selection. [10]
  5. Elaborate the pricing strategies that may be adopted by a retailer. Which strategy, in your opinion, is best? Why? [10]
    OR
    9. What is Supply Chain Management (SCM)? What is the framework for analyzing the issues in SCM? [10]
  6. Explain the concept of six month merchandise plan with an example of your choice. [10]

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    OR
    11. Highlight the importance of Stores Design and Layout with an example. [10]

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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)