Download JNTU-Hyderabad MBA 4th Sem R15 2019 May 724AE International Marketing Question Paper

R15

Code No: 724AE

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA IV Semester Examinations, April/May-2019

INTERNATIONAL MARKETING

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

1. a) Explain the scope of International Marketing. [5]
   b) Brief on EXIM policy. [5]
   c) Elaborate the world market stages. [5]
   

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   d) State the factors that impact international pricing. [5]
   e) Explain the E-market controlling. [5]

5 × 5 marks = 25

PART - B

5 × 10 marks = 50

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2. Describe in detail the various reasons for a firm to enter International Marketing and brief on types of economics and markets. [10]
   OR
3. Explain difference between Domestic and International Marketing and state international marketing theories. [10]
4. Write a detailed note on Trade Barriers with respect to International Marketing. [10]
   OR

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5. Discuss the Political environment types in Global Markets. [10]
6. Briefly describe the process of International Marketing Research and discuss different international trade agreements. [10]
   OR
7. Explain Government policies and SWOT analysis of Target markets. [10]
8. Describe International Market Channels and distinguish between indirect and direct marketing channels. [10]
   

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   OR
9. Explain different promotional strategies in Global market. [10]
10. Discuss the implementation of Global marketing strategies negotiation with customers. [10]
    OR
11. Discuss E-marketing channels controlling of the global marketing programme. [10]

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