This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
R15
Code No: 724AE
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
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MBA IV Semester Examinations, April/May-2019
INTERNATIONAL MARKETING
Time: 3hours
Max.Marks:75
Note: This question paper contains two parts A and B.
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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
- a) Explain the scope of International Marketing. [5]
b) Brief on EXIM policy. [5]
c) Elaborate the world market stages. [5]--- Content provided by FirstRanker.com ---
d) State the factors that impact international pricing. [5]
e) Explain the E-market controlling. [5]
5 × 5 marks = 25
PART - B
5 × 10 marks = 50
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- Describe in detail the various reasons for a firm to enter International Marketing and brief on types of economics and markets. [10]
OR - Explain difference between Domestic and International Marketing and state international marketing theories. [10]
- Write a detailed note on Trade Barriers with respect to International Marketing. [10]
OR - Discuss the Political environment types in Global Markets. [10]
- Briefly describe the process of International Marketing Research and discuss different international trade agreements. [10]
OR - Explain Government policies and SWOT analysis of Target markets. [10]
- Describe International Market Channels and distinguish between indirect and direct marketing channels. [10]
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OR - Explain different promotional strategies in Global market. [10]
- Discuss the implementation of Global marketing strategies negotiation with customers. [10]
OR - Discuss E-marketing channels controlling of the global marketing programme. [10]
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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)