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Download JNTU-Hyderabad MBA 4th Sem R15 2019 May 724AE International Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 May 724AE International Marketing Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


R15

Code No: 724AE

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

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MBA IV Semester Examinations, April/May-2019

INTERNATIONAL MARKETING

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

  1. a) Explain the scope of International Marketing. [5]
    b) Brief on EXIM policy. [5]
    c) Elaborate the world market stages. [5]

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    d) State the factors that impact international pricing. [5]
    e) Explain the E-market controlling. [5]

5 × 5 marks = 25

PART - B

5 × 10 marks = 50

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  1. Describe in detail the various reasons for a firm to enter International Marketing and brief on types of economics and markets. [10]
    OR
  2. Explain difference between Domestic and International Marketing and state international marketing theories. [10]
  3. Write a detailed note on Trade Barriers with respect to International Marketing. [10]
    OR
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  5. Discuss the Political environment types in Global Markets. [10]
  6. Briefly describe the process of International Marketing Research and discuss different international trade agreements. [10]
    OR
  7. Explain Government policies and SWOT analysis of Target markets. [10]
  8. Describe International Market Channels and distinguish between indirect and direct marketing channels. [10]

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    OR
  9. Explain different promotional strategies in Global market. [10]
  10. Discuss the implementation of Global marketing strategies negotiation with customers. [10]
    OR
  11. Discuss E-marketing channels controlling of the global marketing programme. [10]
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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)