This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers
Total No. of Pages : 02
Roll No.
Total No. of Questions : 07
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B.Sc (FD) (2013 to 2017) (Sem.-3)
MARKET RESEARCH
Subject Code : BScFD-308
M.Code: 71791
Time: 3 Hrs.
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Max. Marks : 60
INSTRUCTION TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
- SECTION-B consists of THREE Sub-sections : Units-I, II & III.
- Each Sub-section contains TWO questions each, carrying TEN marks each.
- Student has to attempt any ONE question from each Sub-section.
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SECTION-A
- Attempt all questions in brief :
- State any three functions of marketing.
- Define fashion merchandising.
- Why is pricing important?
- Give the promotion techniques.
- Define marketing concept.
- What do you understand by personal selling?
- Give the steps of product management.
- What is marketing strategy?
- What is the importance of decision making?
- Define consumer profile.
- Define Attitude.
- What is focus group interview?
- What is target marketing?
- What is Price Research?
- What are the methods of collection of secondary data?
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SECTION-B
UNIT-I
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Q2. What do you understand by fashion marketing? State in detail the marketing concept and its characteristics.
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Q3. Discuss in detail about the importance of advertising. What are the various methods of advertising?
UNIT-II
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Q4. What is fashion marketing mix? Elaborate the following points in relation to marketing mix :
- Product
- Place
- Price
- Promotion
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Q5. What do you understand by marketing research? Discuss in detail the various techniques involved.
UNIT-III
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Q6. Define market segmentation. How is it done? State the process involved.
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Q7. Explain the type of customer characteristics used to define a target market.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers
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