Download PTU B.Sc FD 2020 March 71791 Market Research 3rd Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 71791 Market Research 3rd Sem Previous Question Paper

1 | M- 71791 (S22) 263

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc (FD) (2013 to 2017) (Sem.?3)
MARKET RESEARCH
Subject Code : BScFD-308
M.Code : 71791
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Attempt all questions in brief :
a) State any three functions of marketing.
b) Define fashion merchandising.
c) Why is pricing important?
d) Give the promotion techniques.
e) Define marketing concept.
f) What do you understand by personal selling?
g) Give the steps of product management.
h) What is marketing strategy?
i) What is the importance of decision making?
j) Define consumer profile.
k) Define Attitude.
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1 | M- 71791 (S22) 263

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc (FD) (2013 to 2017) (Sem.?3)
MARKET RESEARCH
Subject Code : BScFD-308
M.Code : 71791
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Attempt all questions in brief :
a) State any three functions of marketing.
b) Define fashion merchandising.
c) Why is pricing important?
d) Give the promotion techniques.
e) Define marketing concept.
f) What do you understand by personal selling?
g) Give the steps of product management.
h) What is marketing strategy?
i) What is the importance of decision making?
j) Define consumer profile.
k) Define Attitude.

2 | M- 71791 (S22) 263

l) What is focus group interview?
m) What is target marketing?
n) What is Price Research?
o) What are the methods of collection of secondary data?

SECTION-B
UNIT-I
Q2. What do you understand by fashion marketing? State in detail the marketing concept and
its characteristics.
Q3. Discuss in detail about the importance of advertising. What are the various methods of
advertising?
UNIT-II
Q4. What is fashion marketing mix? Elaborate the following points in relation to marketing
mix :
a) Product
b) Place
c) Price
d) Promotion
Q5. What do you understand by marketing research? Discuss in detail the various techniques
involved.
UNIT-III
Q6. Define market segmentation. How is it done? State the process involved.
Q7. Explain the type of customer characteristics used to define a target market.


NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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