Download OU BBA LLB-5 Years 2nd Semester 2018 Sept Principles of Marketing Question Paper

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FACULTY OF LAW

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B.B.A. LL.B. (5 YDC) I - Year II - Semester Examination, August / September 2018

Subject: LAW

Paper-III: Principles of Marketing

Time: 3 Hours

Max. Marks: 80

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PART A (5x6=30 Marks)

Answer any FIVE of the following:

1. Concept of Marketing
2. Importance of Marketing
3. Indian Marketing Environment

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4. Market segmentation
5. Product positioning strategies
6. Pricing Decision
7. Product Diversification
8. Consumer Behaviour

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PART-B (4x12½ = 50 Marks)

Answer any FOUR of the following questions:

1. Explain the strategy of marketing planning, giving importance to segmentation strategy.
2. Break Even Analysis and Target Profit pricing
3. Steps you propose for New product Development and to manage the product life cycle

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4. Techniques to be followed for pricing strategies.
5. The objectives of integrated marketing
6. Steps to initiate for good marketing by a marketing manager
7. Impact of Economic Environment on Business
8. Factors influencing pricing Decision.

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