Download RGUHS B.Pharm 2020 4th Year-Final Year 2622 Industrial Pharmacy I Rs 3 B. Pharmaceutical Marketing And Management Question Paper

Download RGUHS (Rajiv Gandhi University of Health Sciences) Bachelor of Pharmacy (B.Pharm) 2020 4th Year-Final Year 2622 Industrial Pharmacy I Rs 3 B. Pharmaceutical Marketing And Management Previous Question Paper

Rajiv Gandhi University of Health Sciences, Karnataka
IV Year B.Pharm Degree Examination - 18-Jan-2020
Time: Three Hours





Max. Marks: 70 Marks
INDUSTRIAL PHARMACY ? I (RS-3)
b. Pharmaceutical Marketing and Management
Q.P. CODE: 2622
Your answers should be specific to the questions asked
Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
1.
Define management. Describe the primary functions of Management in detail.
2.
Explain the stages of `'New Product Development".
3.
Define marketing. Describe the various functions and scope of Marketing.
SHORT ESSAYS (Answer any Six)
6 x 5 = 30 Marks
4.
What is product differentiation? Explain with suitable examples.
5.
Explain the functions of a retailer.
6.
How do you segment of pharmaceutical market?
7.
What are the functions of a professional sales representative?
8.
Explain the steps in Decision Making process.
9.
Explain Government regulations and controls on pharmaceutical marketing practices.
10. Explain methods of non-price competition adopted by pharmaceutical organization.
11. Define Brand. Explain the importance and reasons for branding.
SHORT ANSWERS
10 x 2 = 20 Marks
12. What is market research?
13. List the elements of marketing mix.
14. Name the stages of product life cycle.
15. What is Trade mark?
16. Differentiate between wholesaler and retailer.
17. Mention the levels of management.
18. Expand `USFDA' and List any two of its functions.
19. Write a note on cost-based pricing.
20. Define advertising.
21. What are the barriers in communication process?
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