Download JNTUA MBA 4th Sem Supple 2015 Dec 9E00404b International Marketing Question Paper

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Code: 9E00404b

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MBA IV Semester Regular & Supplementary Examinations July 2015

INTERNATIONAL MARKETING

(For students admitted in 2011, 2012 and 2013 only)

Time: 3 hours

Max Marks: 60

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Answer any FIVE questions

All questions carry equal marks

1. (a) What is international marketing? Discuss the scope and significance of international marketing.
   (b) What is the difference between international and domestic marketing?
2. What are the various environmental forces influencing international marketing function? Explain.

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3. Explain the difference between segmenting and targeting in the context of international marketing with examples.
4. (a) Explain the advantages and disadvantages of using licensing as a market entry strategy.
   (b) Compare and contrast the different forms that a company's foreign investment can take.
5. (a) Discuss the basic product concepts that underlie a successful global marketing product strategy.
   (b) Outline the importance of “Country of origin" as an element.

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6. Describe the different categories of retail operations that are found in various parts of the world.
7. Identify special forms of marketing communication and explain how global marketers integrate them into the overall promotion mix.
8. Discuss about EXIM policy of India.

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