Download JNTUA MBA 2nd Sem Supple 2015 Dec 9E00203 Marketing Management Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 2nd Sem Supple 2015 Dec 9E00203 Marketing Management Previous Question Paper

Code: 9E00203


MBA & MBA (Finance) II Semester Supplementary Examinations December/January 2015/2016
MARKETING MANAGEMENT
(For students admitted in 2011, 2012, 2013 & 2014)

Time: 3 hours Max. Marks: 60

Answer any FIVE questions
All questions carry equal marks
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1 Describe the process of marketing. Discuss recent trends in marketing in India.

2 (a) Explain the need and significance of market segmentation.
(b) Explain how product life cycle can be used as tool in developing marketing strategy.

3 Answer the following:
(a) Product positioning.
(b) Green marketing.
(c) Promotion mix.
(d) Telemarketing.

4 Describe different stages of product life cycle.

5 Write in detail about marketing mix.

6 Define sales promotion. How is it different from product promotion? Write the steps involved in
sales promotion.

7 Explain the concept of direct marketing. Explain the relationship between direct marketing and
public relations.

8 Explain in detail about integrated marketing communication process.

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