Download JNTUA MBA 2nd Sem Supple 2015 Dec 9E00203 Marketing Management Question Paper

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Code: 9E00203

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MBA & MBA (Finance) II Semester Supplementary Examinations December/January 2015/2016

MARKETING MANAGEMENT

(For students admitted in 2011, 2012, 2013 & 2014)

Time: 3 hours

Max. Marks: 60

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Answer any FIVE questions

All questions carry equal marks

1. Describe the process of marketing. Discuss recent trends in marketing in India.
2. 1. Explain the need and significance of market segmentation.
   2. Explain how product life cycle can be used as tool in developing marketing strategy.

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3. Answer the following:
   1. Product positioning.
   2. Green marketing.
   3. Promotion mix.
   4. Telemarketing.

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4. Describe different stages of product life cycle.
5. Write in detail about marketing mix.
6. Explain the concept of direct marketing. Explain the relationship between direct marketing and public relations.
7. Explain in detail about integrated marketing communication process.

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8. Define sales promotion. How is it different from product promotion? Write the steps involved in sales promotion.

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