Download BU (Bangalore University) MBA (Master of Business Administration) 1st Semester 2017 Feb Business and Industry Question Paper
|Semester M.B.A. Degree Examination, February 2017
(CBCS)
MANAGEMENT
Paper - 1.6: Business and Industry
Time : 3 Hours Max. Marks : 7O
Instruction : Answer all the Sections.
SECTION ? A
Answer any five of the following, each question carries five marks. (5x5=25)
1.
Describe the forms of business organisations and its structure.
2. Discuss the role and importance of HRM in changing manpower requirements.
3. Explain the structure and status of MNC?s in India.
4. Explain the scope of NGO?s in the competitive business era.
5. Elucidate the importance of Swadeshi Movement for growth of Indian business.
6. Bring out the consequences of crisis and strategies to manage crisis in business.
7. How putting out system is helpful for Indian Business ? Explain.
SECTION ? B
.Answer any three of the following, each question carries ten marks. (3x10=30)
8. Discuss the important characteristics of Business and Industry.
9. Explain the impact of demonetisation on manufacturing industry.
10. Write a short note on the trends of the following sectors :
11.
a) Auto components
b) Contractfarming
0) Hospitality.
Discuss the economic reforms from LPG and its impact on Indian Economy.
P.T.O.
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SECTION ? C
Case study (compulsory) : (15x1=15)
12. The Joffrey Ballet is a landmark Chicago non- profit performing arts organization
that helped shape the landscape of American ballet. In 2016, the Joftrey was at
a point of transformation after a period of financial crisis and artistic decline. It
had successfully raised $4 million for the widely anticipated new production of
the Nutcracker. With annual revenues at around $20 million, this production
represented a significant investment and the organization needed to continue
its artistic momentum while maintaining fiscal responsibility. The leadership
team decided to launch an $80 to $120 aiI-tunds campaign to ensure the artistic
and financial health of the organization.
Known for its diversity, the Joffrey Ballet had a history of balancing highly
athletic performances of canonical works with boundary-blurring new ballets.
Founded in New York City in 1954, it carved a niche as the distinctly American
company in the ballet ecosystem known for its Classical European influences.
After its relocation to Chicago in 1995, the ballet relied upon its New York
reputation in the face of financial and artistic woes.
By 2016, however, the Jotfrey Ballet was poised to reemerge as a major player
in the national and international dance landscape. It had just celebrated its 60th
anniversary and its 20th year in Chicago and the leadership team debated the
essential areas for investment going forward. The endowment, currently at
about $1.4 million as of June 30, 2016, needed to be grown. The profitable
Academy needed more space and funds to grow, while Community Engagement
programs offered the potential for impact in the community. Programming large-
scaie works from the most important choreographers was essential but costly.
In orderto attract donors and secure the Joffrey?s future, the organization needed
to craft a compelling fundraising case supported by a sound business plan.
1) The strategic thinking in addressing the challenges that are unique to
non-profit arts organizations. Students will be required to evaluate how the
Joffrey Ballet, an established ballet company with a reputable past that has
gone through two decades of commercial and artistic decline, can develop
a competitive advantage while resolving the inherent tension between
business and artistic demands and staying true to its social mission. The
case touches on the strategic, managerial, organizational and financial
challenges stemming from the need to address multiple audiences.
2) You are requested to draft a business pian to help them.
This post was last modified on 28 January 2020