Download BU (Bangalore University) MBA 1st Semester 2015 Feb Communication Skills Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 1st Semester 2015 Feb Communication Skills Question Paper

Hll?lllNHlllHlllH??lllHlll PG ? 854
l Semester MBA. Degree Examination, Jan./Feb. 2015
(CBCS 2014 ? 15 and Onwards)
MANAGEMENT
Paper ? 1.7 : Communication Skills
Time : 3 Hours Max. Marks : 70
SECTION?A
Answerany five of the following. Each question carries five marks. Answer to each
question should not exceed 250 words. (5x5=25)
1. What are the barriers to communication ?
2. Make a diagrammatic representation of the communication process and explain
with examples noise and feedback.
4. Distinguish between ?listening? and ?active listening?. What are the characteristics
of a food listner ?
5. How are teams formed ? What are the characteristics of successful teams ?
6. What are the sources of conflict and methods of resolving them ?
7. Explain emotional intelligence.
SECTION ? B
Answerany three of the following questions. Each question carries 1 0 marks.
Answer to each question should not exceed 500 words. (3x1 0:30)
8. Explain the importance of communication in business.
9. Explain the various types of non-verbal communication. What is the importance
of non-verbal communication in a organizational setting ?
P.T.O.

PG ? 854
10.
11.
12.
Discuss the qualities required to be good at public speaking. What are the points
to keep in mind while making a presentation using power point slides ??
a) What are the differences between win-win and win-loose strategy ?
b) What negotiation tactics are used in win-win strategy ?
SECTION - C
Case study (Compulsory). (1 x1 5:1 5)
Vikas purchased a refrigerator from Sunco Ltd. and is a unhappy customer. He
has written a long letter to Sunco explaining the problems with poor packaging,
damage to the handle, excessive noise and the poor response he has been
setting from the Sales Executive.
Question.
a) Write a reply to Vikas as the Marketing Manager of Sunco aimed at winning
the customers con?dence.
b) Write a formal letter to the GM (HR) elaborating the need for soft skills training
for sales executives and a suggested plan of action to arrange for such a
training program.
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