Download BU (Bangalore University) MBA 1st Semester 2018 Feb Communication Skills Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 1st Semester 2018 Feb Communication Skills Question Paper

771
Flrst Semester MBA. Degree Examlnatlon, January/February 2018
(0803) (2014-15 and Onwards)
MANAGEMENT
Paper - 1.7 : Communlcatlon Skllls
Time : 3 Hours Max. Marks : 70
SECTION- A
Answerany flvequestlons from the following. Each question carriesS marks. ,
(55:25)
1. What do you mean by 70's of communication ? Explain.
2. What is the impact of grapevine communication on the organization ?
3. Give the format and essentials of a good repon.
4. What are the elements of a business letter 7
5. What is active listening ? How does it differ from empathic listening ?
6. Discuss the various stages of the development of a team.
7. How do pictures and diagrams make written communication effective ?
SECTION ? B .
Answerany three questions from the following. Each question carries 10 marks.
(3x10=30)
8. Explain in detail the various barriers to communication.
9. Explain briefly the various forms of non-verbal communication.
10. Company XYZ has advertised for the position of ?Sales Manager'. Draft an
application and your resume. Assume your name is Mr. Anand.
11. Define negotiation. Elucidate how negotiation strategies are framed during the
process of negotiation ?
.- P.T.O.

PG? Tn lll?llllilillll
SECTION -C
12. Compulsoryceee study: [11:15:15)
You are ehoopingtorthe winterwereetth yoorfriencl in a retail outiet in Bangalore.
Attereome searching, you have eelectecl one rettjecttet. It wee a tough selection
between a red and e greenjecitete. both ct which you liked very much. However.
you were not euro whether you could e?crd both. You asked the eeieeperecn
about the price. He replied that the price is Fte. ?50. Since you cannot e?ord to-
buyjeckete for Fte. 15GB. You have decided to take one. At the same time. your
friend Geethe came to you end said that the eeme jackets heye discounts of
30%. You were excited to hear this as this means 'one jacket wiil be priced at
Re 525 and two jecitete will ooet Fte. 1.?5?i. Thus you bought twu jecl-tete.
However. when the hltl wee giyen. you were surprised to eee He. 115m es the
bill for two jackets. This made you to ask the details from the billing etett at the
counter. After some argument. it wee explained that the actual prioe of the
jacket was He. 1.0?1 and the price at Fte. ?eo which was told to you was the
selling price after discount. Since it wee hitled. the lIittzrunter refused to cencei
the bill as per the cancellation policy of the store. You had to pay He. 1.5m
though you were not willing to. You have realised that the entire problem was
caused clue to communication problem.
Anewerthe oueetiohe :
a} Who ie at fautt for this communication problem and why i?
h] Based on this experience. whet instruction should the store give to eeiee
perecne regarding hendiing the customers as part of standard operation
procedure ?
c} What were the possible eourcee of information regarding the price of the
jacket available to you end which once have you mieeed ? -