Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2017 July Managerial Research Methods Question Paper
ll Semester M.B.A. Degree Examination, July 2017
(6303 Scheme)
MANAGEMENT
2.2 : Managerial Research Methods
Time : 3 Hours Max. Marks : 70
Instruction : Answer all Sections.
SECTION ? A
Answer any five of the following questions. Each question carries 5 marks : (5x5=25)
1. Define business research. What are the major components of good research
study ? I
2. Distinguish between stratified and cluster sampling.
3. Briefly explain the concept of validity of scale.
4. Discuss Type I and Type II error in hypothesis testing.
5. What is Descriptive analyeis ? Illustrate.
6. Distinguish between pure research and applied research.
7. What do you mean by coding of data ? Illustrate a sample code book.
SECTION ? B
Answer any three of the following questions. Each question carrie's 10 marks :
(3x10=30)
8. Define research design. Explain the various phases in research designing.
9. What should be the ideal structure of a research report ? What are the elements
of structure defined by you ?
P.T.O.
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10. Explain primary scales of measurement (Nominal, Ordinal, Interval, Ratio) with-
suitable examples and also give details of what statistical technique can be used
with data from each type of scale ?
11. Write short notes on :
1) Inferential analysis.
2) Cronbach's alpha.
SECTION ? C
(Case Study)
Compulsory : 15
12. You are employed by the product manager of Trai Foods Ltd. who wants to know
the difference in promotiona| strategies between the company?s frozen vegetables
and those marketed by Mother Diary. The customers of the frozen vegetables
are mostly working women. Identity your variables, objectives, hypothesis and
the research design to be used. Develop a questionnaire to understand the
perception of consumers regarding the same.
This post was last modified on 28 January 2020