VNSGU BA 2019 3rd Year 3447 Advance Marketing Management I Question Paper

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T.Y.B.A. (Sem-V) Examination
March / April - 2019
Advance Marketing Management-I

Instructions:

Fill up strictly the details of @ signs on your answer book

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Name of the Examination: T.Y.B.A. (Sem-V)

Name of the Subject: Advance Marketing Management-I

Subject Code No.: Student's Signature

Q-1 Explain Following in Brief. 10

1. List down character name of Four Popular Brands along with Brand Name

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2. Define Primary Brand Association.
3. Define Brand Recall
4. Define Product Category Structure.
5. Give example of four brands that have been dropped by different companies to manage their brand portfolio over a period of time.

Q-2 Define Strategic Brand Management. Also explain Strategic Brand Management Process in detail.

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OR

1. List down characteristics of Good Brand Name. 06
2. Explain Various Scope of Brand in detail 07

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Q-3 a) Diagrammatically present Customer based Brand Equity Pyramid 08
Also explain Brand Salience in detail.

b) Explain meaningfulness and likability with respect to criteria for Choosing Brand Elements. 05

OR

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a) Explain Brand Revitalization Strategies with the help of example. 08

b) List down Brand Elements of Following: 05

1. Nike
2. Samsung

Q-4 A) Explain Brand Reinforcement in Detail 07

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B) Case Study 07

Close-up has been used by 4,000 Millions people around the world. Their research and product development experts have created innovative care. Close-up of toothpaste products to ensure that their toothpaste that strengthens the consumer was beyond clean and healthy teeth to give you a smile that confident than anyone.

One of the innovations close-up proud to offer consumers Close-up White, which reduces horizontal yellow on the teeth. This is one of the innovative products they promote and encourage the most benefits for the consumer. Close-up helps build the confidence to live fully and to maintain the image of a modern development in the field.

Cheerful confidence of the new generation as we. They believe that a healthy mouth and teeth that can make sure to use a fully closeup is not only a healthy mouth and teeth care products. But also give confidence to users when they are closer to the people around you.

Q-1 Discuss management of Close-up brand?

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