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Max. Marks: 70 Marks
Pharmaceutical Marketing
(RS-4)
Your answers should be specific to the questions asked
Draw neat, labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
What do you mean by PLC? Explain in detail the stages in the life cycle of a pharmaceutical
product.
2.
Explain the concepts of management. Write a note on organizing and staffing.
Define market research. Explain in detail the steps involved in a market research process.
SHORT ESSAYS (Answer any Six)
6 x 5 = 30 Marks
4.
5.
What is product planning? Explain the steps involved in product planning.
6.
Write a note on advertising and publicity as elements of promotion mix.
Explain the factors that are considered in selection of a PSR.
8.
Discuss the methods of non-price competition.
9.
products.
10. What is target marketing? Explain.
SHORT ANSWERS
10 x 2 = 20 Marks
12. Write any two differences between Pharmaceutical marketing and Consumer marketing.
13. What are augmented products?
14. What are the barriers to communication process?
15. List out the levels of management.
17. List health indicators.
18. Enlist the characteristics of entrepreneur.
19. Name two basic concepts of TQM.
20. Write any two services provided by retail pharmacies.
*****
Max. Marks: 70 Marks
--- Content provided by FirstRanker.com ---
Pharmaceutical Marketing
(RS-4)
--- Content provided by FirstRanker.com ---
Q.P. CODE: 2640Your answers should be specific to the questions asked
Draw neat, labeled diagrams wherever necessary
--- Content provided by FirstRanker.com ---
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
--- Content provided by FirstRanker.com ---
1.What do you mean by PLC? Explain in detail the stages in the life cycle of a pharmaceutical
product.
--- Content provided by FirstRanker.com ---
2.
Explain the concepts of management. Write a note on organizing and staffing.
--- Content provided by FirstRanker.com ---
3.Define market research. Explain in detail the steps involved in a market research process.
SHORT ESSAYS (Answer any Six)
--- Content provided by FirstRanker.com ---
6 x 5 = 30 Marks
4.
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Write a note on motivation. Discuss briefly prescribing habits of a physician.5.
What is product planning? Explain the steps involved in product planning.
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6.
Write a note on advertising and publicity as elements of promotion mix.
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7.Explain the factors that are considered in selection of a PSR.
8.
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Discuss the methods of non-price competition.
9.
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Mention the advantages and disadvantages of a wholesaler in distribution of pharmaceuticalproducts.
10. What is target marketing? Explain.
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11. What are the factors that should be considered in the pricing of a pharmaceutical product?SHORT ANSWERS
10 x 2 = 20 Marks
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12. Write any two differences between Pharmaceutical marketing and Consumer marketing.
13. What are augmented products?
14. What are the barriers to communication process?
15. List out the levels of management.
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16. Enlist the internal controls in an organization.17. List health indicators.
18. Enlist the characteristics of entrepreneur.
19. Name two basic concepts of TQM.
20. Write any two services provided by retail pharmacies.
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21. Define kaizen? Enlist the benefits of Kaizen.*****