Max. Marks: 80 Marks
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Pharmaceutical Marketing (OS & RS)
Q.P. CODE: 1878
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Your answers should be specific to the questions askedDraw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
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2 x 10 = 20 Marks
1.
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List and explain stages of new product development.2.
Explain different methods adopted in pricing products.
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3.
Write an overview of Indian Pharmaceutical Industry.
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SHORT ESSAYS (Answer any Eight)8 x 5 = 40 Marks
4.
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Explain functions of marketing.
5.
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Explain the role of clinical trials in pharmaceutical marketing.6.
Explain the essential criteria for market segmentation.
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7.
Write a note on product classification in Pharmaceutical marketing.
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8.What are the factors considered by patients in selecting physician and retail pharmacist for
consultation and purchase of medicine?
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9.
Describe Government regulations and controls on Pharmaceutical marketing practices.
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10.Define advertising. What are the advantages and disadvantages of advertising?
11.
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What are the strategies adopted in the Maturity stage of product life cycle?
12.
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Write a note on DPCO.13.
Explain functions of retailers.
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SHORT ANSWERS
10 x 2 = 20 Marks
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14.Define fixed assets and liquid assets.
15.
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Law of demand.
16.
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Explain TRIPS and GATT.17.
What is an augmented product?
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18.
What are the elements of marketing mix?
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19.What is test marketing?
20.
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What is window display?
21.
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Define marketing.22.
Write the formula for calculating Retail price.
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23.
What is product positioning?
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