Download RGUHS (Rajiv Gandhi University of Health Sciences) B.Pharm (Bachelor of Pharmacy) 2018 January 4th Year 1975 Pharmaceutical Marketing And Management Previous Question Paper
Rajiv Gandhi University of Health Sciences, Karnataka
IV Year B.Pharm Degree Examination ? JAN-2019
Time: Three Hours
Max. Marks: 80 Marks
Pharmaceutical Marketing and Management
(Revised Scheme - 2)
Q.P. CODE: 1975
Your answers should be specific to the questions asked
Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
1.
What is Product life cycle? Explain the various stages of product life cycle.
2.
Define book keeping. Explain the components of profit and loss account
3.
Explain the functions of wholesaler and retailer in detail
SHORT ESSAYS (Answer any Eight)
8 x 5 = 40 Marks
4.
What are the ideal qualities of a detailman?
5.
Write short notes on trade
6.
What are the duties and responsibilities of office manager?
7.
Write about retail sales
8.
Explain the scope of pharmaceutical marketing
9.
What are the different types of price competition?
10.
Write a note on compensation to detailman
11.
Write short notes on channels of distribution
12.
Pharmaceutical chain stores
13.
What are the objectives of pharmaceutical business firms?
SHORT ANSWERS
10 x 2 = 20 Marks
14.
Significance of patent
15.
Brand value
16.
Define income and expenditure
17.
What is direct mail?
18.
What is publicity?
19.
Medical exhibition
20.
Error of omission
21.
Define trial balance
22.
Clinical trials
23.
Define productivity
*****
This post was last modified on 06 January 2023