Download RGUHS B.Pharm 2018 January 4th Year 1975 Pharmaceutical Marketing And Management Question Paper

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Time: Three Hours



Max. Marks: 80 Marks

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Pharmaceutical Marketing and Management

(Revised Scheme - 2)

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Q.P. CODE: 1975

Your answers should be specific to the questions asked

Draw neat labeled diagrams wherever necessary

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LONG ESSAYS (Answer any Two)

2 x 10 = 20 Marks

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1.

What is Product life cycle? Explain the various stages of product life cycle.

2.

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Define book keeping. Explain the components of profit and loss account

3.

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Explain the functions of wholesaler and retailer in detail

SHORT ESSAYS (Answer any Eight)

8 x 5 = 40 Marks

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4.

What are the ideal qualities of a detailman?

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5.

Write short notes on trade

6.

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What are the duties and responsibilities of office manager?

7.

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Write about retail sales

8.

Explain the scope of pharmaceutical marketing

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9.

What are the different types of price competition?

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10.

Write a note on compensation to detailman

11.

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Write short notes on channels of distribution

12.

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Pharmaceutical chain stores

13.

What are the objectives of pharmaceutical business firms?

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SHORT ANSWERS

10 x 2 = 20 Marks

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14.

Significance of patent

15.

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Brand value

16.

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Define income and expenditure

17.

What is direct mail?

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18.

What is publicity?

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19.

Medical exhibition

20.

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Error of omission

21.

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Define trial balance

22.

Clinical trials

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23.

Define productivity

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