Download RGUHS B.Pharm 2018 January 4th Year 1975 Pharmaceutical Marketing And Management Question Paper

Download RGUHS (Rajiv Gandhi University of Health Sciences) B.Pharm (Bachelor of Pharmacy) 2018 January 4th Year 1975 Pharmaceutical Marketing And Management Previous Question Paper


Rajiv Gandhi University of Health Sciences, Karnataka

IV Year B.Pharm Degree Examination ? JAN-2019

Time: Three Hours



Max. Marks: 80 Marks

Pharmaceutical Marketing and Management

(Revised Scheme - 2)

Q.P. CODE: 1975

Your answers should be specific to the questions asked

Draw neat labeled diagrams wherever necessary

LONG ESSAYS (Answer any Two)

2 x 10 = 20 Marks

1.

What is Product life cycle? Explain the various stages of product life cycle.

2.

Define book keeping. Explain the components of profit and loss account

3.

Explain the functions of wholesaler and retailer in detail

SHORT ESSAYS (Answer any Eight)

8 x 5 = 40 Marks

4.

What are the ideal qualities of a detailman?

5.

Write short notes on trade

6.

What are the duties and responsibilities of office manager?

7.

Write about retail sales

8.

Explain the scope of pharmaceutical marketing

9.

What are the different types of price competition?

10.

Write a note on compensation to detailman

11.

Write short notes on channels of distribution

12.

Pharmaceutical chain stores

13.

What are the objectives of pharmaceutical business firms?

SHORT ANSWERS

10 x 2 = 20 Marks

14.

Significance of patent

15.

Brand value

16.

Define income and expenditure

17.

What is direct mail?

18.

What is publicity?

19.

Medical exhibition

20.

Error of omission

21.

Define trial balance

22.

Clinical trials

23.

Define productivity

*****

This post was last modified on 06 January 2023