Download RGUHS B.Pharm 2018 January 4th Year 2622 Industrial Pharmacy I Rs 3 Question Paper

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Time: Three Hours



Max. Marks: 70 Marks

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INDUSTRIAL PHARMACY ? I (RS-3)

b. Pharmaceutical Marketing and Management

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Q.P. CODE: 2622

Your answers should be specific to the questions asked

Draw neat labeled diagrams wherever necessary

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LONG ESSAYS (Answer any Two)

2 x 10 = 20 Marks

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1.

What are principles of management? Explain Henry Fayol's Principles of management.

2.

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What is a new product? Explain different stages of new product development.

3.

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Define advertisement. What are the functions of advertisement? Explain methods of advertising
pharmaceutical products.

SHORT ESSAYS (Answer any Six)

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6 x 5 = 30 Marks

4.

Explain the role of market research in pharmaceutical marketing.

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5.

Write a note on `selection and training' of PSR.

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6.

Explain the factors that motivate physicians in prescribing medicines.

7.

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Write a note on DPCD.

8.

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Explain the functions of wholesaler.

9.

Write a note on USFDA guidelines for pharmaceutical products.

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10.

Explain the importance of public relations in pharmaceutical marketing.

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11.

Write a note on hospital as a retail outlet.

SHORT ANSWERS

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10 x 2 = 20 Marks

12.

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Describe family branding.

13.

Comment on remuneration paid to pharmacist.

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14.

Mention two advantages of market segmentation.

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15.

Enlist the types of entrepreneurs.

16.

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What is `Noise' in communication?

17.

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Mention criteria to obtain patent.

18.

What is the importance of innovation for an organization?

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19.

What are the objectives of a company?

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20.

What is meant by product modification?

21.

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Differentiate between `stockist' and `C & F' agent.

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