Download RGUHS B.Pharm 2018 January 4th Year 2622 Industrial Pharmacy I Rs 3 Question Paper

Download RGUHS (Rajiv Gandhi University of Health Sciences) B.Pharm (Bachelor of Pharmacy) 2018 January 4th Year 2622 Industrial Pharmacy I Rs 3 Previous Question Paper


Rajiv Gandhi University of Health Sciences, Karnataka

IV Year B.Pharm Degree Examination - JAN-2019

Time: Three Hours



Max. Marks: 70 Marks

INDUSTRIAL PHARMACY ? I (RS-3)

b. Pharmaceutical Marketing and Management

Q.P. CODE: 2622

Your answers should be specific to the questions asked

Draw neat labeled diagrams wherever necessary

LONG ESSAYS (Answer any Two)

2 x 10 = 20 Marks

1.

What are principles of management? Explain Henry Fayol's Principles of management.

2.

What is a new product? Explain different stages of new product development.

3.

Define advertisement. What are the functions of advertisement? Explain methods of advertising
pharmaceutical products.

SHORT ESSAYS (Answer any Six)

6 x 5 = 30 Marks

4.

Explain the role of market research in pharmaceutical marketing.

5.

Write a note on `selection and training' of PSR.

6.

Explain the factors that motivate physicians in prescribing medicines.

7.

Write a note on DPCD.

8.

Explain the functions of wholesaler.

9.

Write a note on USFDA guidelines for pharmaceutical products.

10.

Explain the importance of public relations in pharmaceutical marketing.

11.

Write a note on hospital as a retail outlet.

SHORT ANSWERS

10 x 2 = 20 Marks

12.

Describe family branding.

13.

Comment on remuneration paid to pharmacist.

14.

Mention two advantages of market segmentation.

15.

Enlist the types of entrepreneurs.

16.

What is `Noise' in communication?

17.

Mention criteria to obtain patent.

18.

What is the importance of innovation for an organization?

19.

What are the objectives of a company?

20.

What is meant by product modification?

21.

Differentiate between `stockist' and `C & F' agent.

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This post was last modified on 06 January 2023