Download RGUHS (Rajiv Gandhi University of Health Sciences) B.Pharm (Bachelor of Pharmacy) 2018 January 4th Year 2622 Industrial Pharmacy I Rs 3 Previous Question Paper
Rajiv Gandhi University of Health Sciences, Karnataka
IV Year B.Pharm Degree Examination - JAN-2019
Time: Three Hours
Max. Marks: 70 Marks
INDUSTRIAL PHARMACY ? I (RS-3)
b. Pharmaceutical Marketing and Management
Q.P. CODE: 2622
Your answers should be specific to the questions asked
Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two)
2 x 10 = 20 Marks
1.
What are principles of management? Explain Henry Fayol's Principles of management.
2.
What is a new product? Explain different stages of new product development.
3.
Define advertisement. What are the functions of advertisement? Explain methods of advertising
pharmaceutical products.
SHORT ESSAYS (Answer any Six)
6 x 5 = 30 Marks
4.
Explain the role of market research in pharmaceutical marketing.
5.
Write a note on `selection and training' of PSR.
6.
Explain the factors that motivate physicians in prescribing medicines.
7.
Write a note on DPCD.
8.
Explain the functions of wholesaler.
9.
Write a note on USFDA guidelines for pharmaceutical products.
10.
Explain the importance of public relations in pharmaceutical marketing.
11.
Write a note on hospital as a retail outlet.
SHORT ANSWERS
10 x 2 = 20 Marks
12.
Describe family branding.
13.
Comment on remuneration paid to pharmacist.
14.
Mention two advantages of market segmentation.
15.
Enlist the types of entrepreneurs.
16.
What is `Noise' in communication?
17.
Mention criteria to obtain patent.
18.
What is the importance of innovation for an organization?
19.
What are the objectives of a company?
20.
What is meant by product modification?
21.
Differentiate between `stockist' and `C & F' agent.
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This post was last modified on 06 January 2023